 Good morning all of you, today is our last class in the semester where we are looking at collaborative innovation. So this is the third part of the series where we looked at the z-line pump which was the first study where we said how innovation happened and you know we gave a runaway success for seven years every petrol station in the in the cities was sporting the z-line pump and then came our you know second case study where we talked about the bullet dispenser which again you know completely got popular and it came out all over the country again and replace the z-line as the modern pump. So we now had one more you know project coming our way and by this time I had completed the whole study of how collaborative innovation can happen. When the product reaches the end user very clear we can just can't call it innovative if it is not reached the end user. So the focus of today's class would be to sort of assimilate all our learnings from our seven you know seas this and we I think had some five case studies in the seven seas in depth case studies highlighting each aspect of innovation each aspect which became the pinnacle for each of those innovation journeys and collaborative innovation you know of course was the key where we looked at core teams who are like you know who are either fully on the job we have the enterprise wide teams which give you the creative and the critical check of where to go and then we had the external team which is also you know we calling the teams with their support structures which give you tremendous amount of inputs and understanding of the users understanding of the materials and manufacturing understanding of the processes research domain sociology domain multiple things which come from the external team. So these things happen constantly in all the things and this was the outcome of the you know PhD research I did at IIT Delhi and now we have a project in hand how do we handle the project which has come to us from NID. So NID you know is well known design school in the country and O&GC approached National Institute of Design and Pradhymna Vyas who is the director of NID also alumnus from IIT Bombay approached me because I was working in petrol pumps for you know last two decades and we built a wonderful team and then we collaborated with Midco again which is a manufacturing company day one in the project which is unheard of. So these are the images which like computer renderings which are not very detailed they are like mock renderings from the computer where the student quickly picks up or some designers quickly did some sketches and they said these are the you know possible options because O&GC had a large branding exercise they went to brand managers across the country go to the best brand company and they decided they will call their brand the oval dispenser or the oval will be their brand. So then you know we had Manoj Dubey who was the master of design from IIT Delhi who joined Midco at that time when we came up with the bullet dispenser which was the earliest access story. So he immediately conceived the total product with all the parts and organization of the projects. So I was the consultant for Midco as well as working with NID so we had this you know collaborative team. So we quickly worked out what type of product organization which will happen. Product organization is very important where will each part go in the product how will the parts be organized. So where will the electronics be how will the hydraulics work you see that large scale drawing where we talked about every part of the product. Now we are making foam 3D mock-ups using digital printing and the product looks like real. What is this? This is a working rig of the mock-up. Does it look anything it has little bit similarities to the mock-up but all the parts are just put together. This is a very very important component in innovation and creativity where you just make the product mug. You in electronics you know you put a breadboard and get your circuit running it is like that it is a rig. You put things together in whichever fashion and you make the pump run look at that guy he is actually feeling you know filling petrol he is checking up accuracies look at that panel we just picked up the Midco panel the old one just put the panel over there it does not use all the right components. So you just rig things together and make a working rig very quickly. So we still not cross the prototyping stage we still half in the prototyping stage by making the working rig. So even prototyping became very very high-tech earlier in the Z line I prototyped using hand tools now we are prototyping using CNC tools and this can be done you know very effectively then we built all the structures inside with very very high accuracy to fit the pumps and the motors so it is like a monocoque. Actually within those 15 years from Z line to the bullet to the you know oval the technology had gone leaps and bounds electronics technology and microchip technology. So this particular LCD panels what you see were you know very very high end when compared to the Z line or the bullet remember our formula was very clear use creative ideation use contemporary technology materials and then you will be having in order to product in your hand. So that was you know the formula was same what we did for all the projects and then you know we came up with a very good organization improved the pumps and the meters and like you know they took it forward and then we reached the final prototype look at the painted model I was showing you the unpainted model. So here we are we are like you know created a pump which is tremendous user convenience now tell me why is the hose again come down in the bullet we had the hose from the top because there is a lot of innovation in the hose technology by then the hoses became lightweight they were easy to take around and the oval dispenser said that we do not want hoses to come from the top because of a branding issue. So we had to you know innovate on the hose material itself and the hose material is made of PU and that is very very light. So the convenience to the user is not lost then we have this you know the display reaches the person in front of the car the display comes in front the use of contemporary technology for user delight we use the best displays light signages modular assembly lot of components inside our modular in nature we had the oval shape coming up very well which was very well appreciated and the fuel dispensing was visible from those flow ports which again was a very novel feature in the in the pump. So you know this also makes the pump look very inviting and new so because of the light on the side and then we reached very quickly the pilot production stage so we had a large collaborative team to work in a lot of people put to put their hands together to come to you know this particular very very different you know pump and the whole world stood up to see the pump you know from you know Europe to you whether pretty shocked that you know we could come up with a pump which is like so different at the same time using all the new technologies in the petrol pump business and you can now see the range in the mock-up the rig and the final product you can imagine that is pretty close we had to create seven pumps and put them up at Mangalore they have a large refinery in Mangalore and they said we'll first put our first station petrol station in Mangalore the decision was taken very quickly and we were like you know both at IIT Bombay Midco and NID we worked relentlessly for you know a year to make these products you know come to the market and then these were launched in Mangalore so these are all the seven you know the pilot production pumps on the display in the station and then all the other paraphernalia around the air the you know like the printers and the you know oil dispensers they all delivered of you know similar branding and product organization for that and look at this display being stuck to the windscreen of cars and people are extremely thrilled on its working you know now it's very easy to put a display you know because we have you know today you will have an app and I can see what's happening on my pump in my mobile if I can you know get that app in the oil can start an app and I can actually see my dispensing happening on my mobile tomorrow it's that cool today but this was in 2004 and we did this work and then you know this is our sort of first day's business a lot of people poured in because of the petrol was cheaper than the Indian oil station next door so that was another you know serious problems a lot of people came into fill petrol this is the signages outside we call it the totem pole the symbol outside as well as the like sort of display to say that this is where the petrol pump is so you can see how we you know over a decade to 2005 so from 1999 to 2005 we have you know these products which are all the same segment same product technology changed materials changed you know features changed because of the way the users changed right so that's the whole journey I want to share with you of how we did serial innovation because this didn't reach the innovation because this goes amass but you know still it had all the components and because of political reasons this didn't go out go to the market so it's very interesting innovation can be stifled because of various reasons it could be political it could be you know lack of funds it could be you know lack of sort of will of the management there could be so many things coming so what is challenging is all innovation journeys are very very complex and you need to understand all the parts very carefully and then be very attentive from the beginning to take these you know things forward