 So in today's video, I'm going to share something pretty cool with you something that I usually don't Share with anyone that isn't a private client or in my accelerator group So it's something I call the offer trident and what this is is it's a way that I create and Sell my products and services for both of my companies So company number one is a agency called growth response We do done for you LinkedIn and cold email lead generation for businesses in the technology space The second company is an education company called productized profits and we help new and service-based entrepreneurs Grow and scale their businesses and for both of these companies I use this offer trident and I'm going to tell you why it's especially important right now for you to be thinking of Putting this and installing this into your business, right? So the offer trident let's talk about what it is why we use it how we use it And then I'm going to show you examples from each of my companies so you can get a visual of what it actually looks like So the offer trident. What is it? It's a way to create and position offers to capture every bucket in your niche and in your market Okay, so whether you own an agency or your personal brand or content creator or educator Whatever it is this is going to work for you to create and position offers to capture all the different segments in your niche or in your market So why do we use it? Well the number one reason is to create more customers and maximize your profits Now especially in today's the crazy stuff that's happening right now I don't want to say too much around. You know what I'm talking about, but I'm gonna get demonetized for that So all the stuff that's going in the world today It's especially important that you create as many customers as possible and you maximize your profits at every different bucket and Every different stage in their journey, right? So you're gonna have like the lower ticket people who maybe are just getting started You're gonna have the mid-ticket people who are getting the ball rolling and you're gonna have the high-ticket people Who are ready for your highest level products and services? So you want to capture people at every part of the journey I see a lot of people who are just focused only on the high-ticket service and Right now that's gonna be a mistake because people are tighter with their wallets and with their money They're not as likely to spend as they were maybe a month and a half two months ago So you want to have these different offers in your business so that someone's not ready for your highest level product or product Or service you can still serve them even at the lower end of the totem pole Okay, so why do we use it to create more customers and maximize your profits? It's also going to build your authority and to send people to your higher-priced stuff So they might come in at your lower-ticket stuff and over time or when they're ready go move up and up and up To your highest level stuff, right? So there are three main buckets of prospects and people that you're going to talk to number one is freebie seekers and energy suckers and You really want to filter these people out before as much as possible You're not going to be a hundred percent able to filter all of them out But you want to filter out as many of them as possible and you can do this using your your offer trident here And if you do end up talking to these people you want to tell them to take a hike right people that are just trying to get Your time for free and get all your stuff for free don't spend your energy and your time on these people Okay, so that's that that's a bucket of people you will talk to it's inevitable The second bucket is low-to-mid-ticket prospects who aren't a fit for your highest level stuff Your highest level products or services, but they still need your help, right? They still need some help getting going and that's I'm going to show you examples of how you can roll it offers to help those people and Then the third bucket is your premium prospects who will sign up for your highest level products and services These are the people who are ready to go. They might be established businesses They might already have experience under their belt and they just want to pay you for your highest level products and services To help them and get the highest level of support for you Okay, so these are the three main buckets of prospects that you're going to talk to now Most prospects are not going to be a fit for your highest level or you're done for use service, right? If you're running an agency, they're not a lot of them aren't going to be a fit for your highest level recurring core service So this is a way to capture additional profits and market share and create more customers, right? Especially right now at a lower price point. Now, how do you do this? Well, you use the offer trident and the offer trident has three different offerings The first is a free or low-ticket offer and I'm going to show you examples of what that is The second is a mid-ticket offer, right? A middle middle of the pack price range not too high And then the last is a high-ticket recurring offer. Okay, and actually it doesn't even need to be recurring It's just usually if you're running like a service-based business or an agency It's a lot of the time it is going to be a recurring offer, right? So let's take a look at each of these different types of offers starting with the LTO low-ticket offer Now, what is this? It's a done-for-you free or low-ticket offer product or service Okay, so it can be free or $27 to $97. That's that's the usual price point that that I put mine at Okay, so why do we use it to capture cold traffic? These could be the skeptics and the people who are just being introduced to you or your brand and This is going to be your biggest market segment, right? Because this is completely cold traffic and it's going to be the biggest Segment of your market of people who don't know you right now. What are types of these LTOs? Well, it could be a guide could be an ebook a video training Webinar some templates or some scripts. These are examples of different types of LTOs And there's there's probably more than this that I'm not listing up But these are the most common ones right here, right? Now my example at growth response, which is the agency We have a LinkedIn a lead gem guide and this is free, right? And the reason we have it free is just when I when I rolled this out I could easily put a price point on this But I use it as a lead generation to what we send it out to prospects to try and get more meetings and Calls booked for our main service. So that's this is what this looks like, right? This is the LinkedIn guide It's like 7,000 words. It's a pretty in-depth guide Like I said, I could easily put a price point on this and people would buy it Okay, because people get so much value out of this where they can do it themselves But at the end of this the goal is to get them to Book a call with us right for our agency service So rather have this do rather have us do this all for you book an intro call, right? There's a 15-minute chat with us So that is an example of LTO right a LinkedIn lead gen guide They can get this for free But the goal is to get them to our higher level service now for productized profits The LTO is my six-figure drop servicing a ebook plus my over-the-shoulder series, right? And that this is the sales page for that, right? It's just selling my book here And when you check out you can get the book and if you want the upsell of the over-the-shoulder series You can get that as well, right? But this is selling my five dollar and sixty cent six-figure drop servicing a book So those are both examples of LTOs, right? Now imagine if I didn't have any of these right if I just took these out of my business for one We would lose a huge massive portion of the amount of calls and appointments that we booked right because at the agency We use this to generate leads right we send it out to people say hope you got value out of this By the way, if you want us to do it all for you there's here's here's our calendar link or here There's a button at the bottom of that page the book would call so this has been massive This this guide alone has generated multi six figures for our agency now productized profits If I didn't have this book and I just had like my highest level course or coaching program It would be very hard to create more customers, especially right now, right? So I'm using this book to build my customer base get people introduced to me and my brand and Over time that might they might buy my my high-level products or services. Okay, so this is an example of an LTO This is an example from an agency right the LinkedIn lead gen guide and this is an example if you run an education company you can roll out some kind of book or Really low-ticket training over the shoulder video series something like that right so that's the LTO the MTO the mid-ticket offer What is this? It's usually a DWI DWI a done with you type of solution a ton a done with you product or service So this is usually and this is just a range. It could be different than this but 197 to around $1,997 that's the usual price range for this MTO Now why do we use it to capture people who are higher quality than the LTO? But they can't afford or maybe they're not a fit yet for our HTO our high-ticket offer. Okay, so Types of this could be a training course could be a setup package or if you if you have just a setup package for your your main High-ticket service like how we do a growth response. We optimize your LinkedIn profile You can offer that as a spin-off Type of offer right and I'm going to show you what it looks like for our launch package You could have a membership program or a consulting engagement. Okay, so for growth response We have something called our launch package and this is $1,297 and let me pull this up real quick So this is our launch package and you can see it's we help you Get clear in your messaging your value proposition. We optimize your profile. We create you a messaging sequence We set you up some filters to use to target the right leads and we give you access to private technology and software Automation right to help you automate the process of generating leads in LinkedIn We also give you a campaign tracking sheet and a sales call script and framework if you don't know how to close It deals on your own. We give you all this stuff right as the bonuses and this is $1,297 you can split up into two payments of 747 right so this is an example of an MTO This is our mid-ticket offer for our agency, right? So someone talks to us about our agency services our LinkedIn lead gen service And they're not a fit for that service yet. They don't want to pay us $1,500 a month We say okay, we have a launch package that'll get you going you can do all this stuff on your own You're just gonna have to you won't have our ongoing support Right, so we'll set everything up for you will get you going and then it's it's up to you to manage it on a monthly basis from there Okay, so people who aren't a fit for our high ticket offer. We offer them this MTO our launch package now for productized profits I'm rolling out something called a tribe of profits monthly mentorship It's gonna help you develop skills and copywriting and paid traffic and organic traffic and personal branding public speaking content creation All the skills to make it rain the digital age. That's what I keep saying. This is coming soon This should be in the next one to two weeks or so So this is gonna be our MTO at productized profits the education company now what I used to do is I would get all these emails from people From freebie seekers and energy suckers who were trying to get my time for free. Hey, can I take you out to coffee? Hey, can I pick your brain? So what I did was I created a private call link on Calendly and I just assigned a $500 payment to it So whenever someone asked me to pick my brain or have a coffee with me buy me coffee Which only benefits them like I'm not gonna spend an hour just because you bought me a coffee. I Send them a link to this pick my brain call and they can pay $500 to talk to me and ask me any questions They want to pick my brain for an hour. Okay, so I put a price tag on my actual time Which is an a consulting engagement, right? So if they want to you know Spend an hour with me and pick my brain and learn about the stuff that ask me any questions They want I charge them for that. I don't do that for free, right? So you can do that as well if you're you're some kind of coach or consultant or offer some kind of service And you have people who are asking for some kind of one-on-one call with you for free You can put a price tag on that and offer that as well as your MTO, right? So hopefully this is get you getting your brain going and you're getting some ideas here But these are examples of our MTO the launch package We're having a monthly mentorship rollout and then to pick my brain call. This is what I used to do I don't do it too much anymore The HTO this is your high ticket offer Now this is usually this is a done for you most most of the time It's gonna be a done for you service if it's if it's an agency. So This is in the range of a thousand dollars a month or more, right? It could be a little less than this but usually it's around a thousand dollars a month or more That's what I define as a high ticket offer. Now. Why do we use this to capture the top tier in your market? These are people who want you to do it all for them and or they want higher levels of engagement with you, right? They want more support. They want more coaching from you They want to talk to you on a regular basis That's what this HTO is now. What are some types of this you can have a done for you service, right? You can have a premium consulting engagement what I used to do a growth response is we used to have newer startups and SaaS companies who wanted training on their on their sales right there's their sales process So we would charge five to ten thousand dollars for a consulting engagements help them train their team on sales So we had a done for you service a premium consulting engagement You can also have a hands-on coaching program where you talk to people maybe once a week or once every other week and You're you're helping them on a regular basis So my example at growth response we have are done for you LinkedIn prospecting service That's fifteen hundred dollars a month. That is our core high-ticket offer or high-ticket service, right? For product as profits we have my six-figure drop servicing accelerator, which is 997 one time It's not recurring but our height. It's our high-ticket offer for this company, right? And I always make sure I don't let anybody in right this this accelerator. I only want high quality people I don't want to deal with energy suckers and freebie seekers and people who don't take action So I talked to every single person who joins the accelerator So there is no if you guys are looking for a by link or how to how to jump in right now without talking to me first You can't do it I filter out those people because I don't want to waste my time with them So I only talked to people for the accelerator if you are ready to go There's a filtering process there, but these are examples of Both of our high-ticket offers so for our agency done for you LinkedIn prospecting our core service and for our product as profits My education company is the accelerator now most people they only have this right if they have an agency They only have their core high-ticket offer and they're losing a big chunk of potential customers by not offering a low-ticket offer And a mid-ticket offer right and this is just my opinion right there's so many people out there Who say just focus on one you know product or one offering until you hit a million dollars a year? But a lot of people that they're not going to get to that million dollar a year mark A lot of people don't even want to but by offering these different things these different price points You can capture all different people in your market You can capture the biggest segment the medium segment and the small segment which is your high-ticket offer here So I hope this gave you some ideas I hope this kind of opens your mind up to different things that you can offer within your agency or your Business whatever that type of businesses you can install this I just showed you some examples you can install this into your business no matter what it is right you can have different offers at different price points and Have this offer tried in your business to help you get more customers and maximize your profits So yeah, I hope you guys like this and if you want more content like this I'm gonna be sharing more of this stuff in my tribe of profits monthly mentorship program There is going to be a link in the description below if you want to sign up for the notification list There will be a founders discount when it goes live probably in the next one to two weeks But if you guys want more trainings like this and learn how to develop skills where you can make it rain on the internet and the digital age and Have more content like this from me on a monthly basis Make sure you jump on that waiting list that notification list and I'll let you know when it goes live Okay, so again, hope this was helpful for you guys give you some ideas and some insights some tips and tricks some strategies I usually don't share this outside of my private client group So I hope you guys got a value out of this and I'll see you in the next video