 How to decide whether to launch an online course or a small group program or A membership like a patreon where you just create content and people pay you like five bucks ten bucks a month So kind of get some maybe some extra access to some content. All right, so If you aren't sure about this It my default answer is you should probably launch a small group program and the reason why is it's because Two reasons why one is Let's talk about the the hierarchy of these things, okay, so Essentially I will keep it real simple for you from years of experience to having launched all of these different things and watch many people do it so a Patreon type thing or like YouTube is now Allowing creators to take money through the YouTube system and you could subscribe to a youtuber You know, so whether it's YouTube subscriptions or patreon. I think Instagram is doing something like that, too and maybe tick tock will but Maybe tick already has I'm not this one. But anyway, so there's membership at the bottom which requires right a lot because meant Okay, so this is the hierarchy in terms of Price and numbers of people so membership is at the bottom that requires the most people to earn a living wage Because it's also the lowest cost right when you when you go to patreon to support someone you're not thinking great I'm gonna pay them $300 a month Probably not you're probably thinking okay, you know, I used to make page off even $3 a month, right? There's tears of like, you know, you know $1 a month, you know $1 a month to like $3 to like $10 to you know, $30 and maybe $100 or something And they're usually not more than that It's usually most patrons like only a couple bucks a month to kind of support this youtuber or this blogger or some of this podcast or something so membership Takes takes the least amount of money per person and therefore it takes a lot of people For for it to be just worth your while handling the logistics of it I mean because anything you launch there are logistics like you have to make sure the systems are set up properly and you're you know Responding the customer service request and all this stuff like like you don't want three people paying you $3 a month You're earning less than $10 a month and you have to like respond like make sure you post content there And it's like it's a kind of a hassle when it's so few people paying you so little So it's like a membership really is better when you already have quite a large warm audience You're like, okay, I'm gonna announce this thing and probably a hundred people are gonna sign up You know, even if they sign up at a dollar three dollars a month It's gonna be worth a hundred bucks 300 bucks a month. I'm receiving total I'm it's so worth it for me to post something there and you know Maybe do a special life colleges for them or something like that So I really think membership should be launched for most of us should be launched last because come on the systems You have to set up the ongoing maintenance You just don't want it like yeah, you want you want it's gonna be yeah Have you have enough people sign up and probably had low low low prices That's what membership typically is expected as and then you've got the middle one Which is a group program of some kind whether it's a small again You could you could say it's the membership is the hopefully you have hundreds of members or thousands of members at some point And then a group program, you know, you could you could say you could have different layers of the cake You could have like a group a large group program of 150 people or 500 people. There's group programs. I've seen of a thousand people And they're paying 50 hundred hundred and fifty a month kind of thing or more But anyway, so larger group program and a small group program would be like three people five people ten people sometimes sometimes people call this a mastermind program or a You know, like like women's circles and people form a women's circle like five seven ten women or something like that Or men's circle men's group. So So there's large group programs. There's small group programs. So you can see as we go up this Sorry, I forgot I forgot to add one layer of the cake. So there's membership and then besides that there's online courses that you sell that are do it yourself like you maybe pre-recorded or you could record it live and you Sell it at anywhere, you know, online courses sell anywhere between, you know A few dozen dollars like 50 bucks all the way to several hundred dollars usually something like that Sometimes there's more more money and anyway, so online courses do it yourself like as many people buy it as you want Like people there could be several hundred people buy it or several thousand people buy it It doesn't really cost you any more time because you've already recorded it and you're selling it Sure, you might feel some questions, but it's online course and As I'm talking this through I realize Yeah, so so yes, that's what I wanted the membership and an online course Requires not as large of an audience as a membership to launch properly But it requires some of somewhat of a large audience so that it's worth your while to have to record it and sell it And then and then there's the the group programs of whatever whatever varying size you you want You could say that a large group program might be Between membership and online course there might be a large group program because you need enough people to fill a large group Warm enough in an online course even if ten people bought it you might be happy to record it, right? And then the small group program is above the online course, which is You know like I said the reason why I recommend Starting you know and then above the small group program is one-on-one services, right? so so you know it's like if you don't know which one you should launch you should always start at the top to say well one-on-one because I Can customize my presence advice Solutions homework Guidance to this one person. I know their situation. I can find out about their situation Anyway, so that's and it's also easier to recruit one-on-one clients than to fill a large group program or something like that It's just like you're talking to one person at a time. You're saying oh, okay I can help you with this The tailoring the service to your to to to to fit you and even tailoring the price perhaps to fit You know what what you can pay and then therefore what I offer that kind of thing, okay? And so the small group therefore if you're talking besides one-on-one you want to launch something group wise I was a small group because then you could still recruit Each person at a time say hey, I'm forming a group of three people five people ten people I'm forming a group of 12 people or whatever it may be and I thought of this group And when I was thinking of who those five seven ten people are whatever number you want to name I thought of you as one of them and That you really did you really thought of okay, I'm gonna I'm gonna recruit you know Shweta and Mike and Pam into this group and so as I'm designing the group I'm thinking of them and What their needs are and what their you know Style is and how they mesh together and set or et cetera so so yeah So it's like I thought about you as I let me know if you think this is interesting Right like let me know if you want to talk about it And I'm really excited about it because this is the kind of work that I've seen Helps a lot of people with these kinds of issues or these kinds of goals or whatever so yes, I think small group is a great one to start with because If you're not doing one-on-one recruitment, maybe you're moving beyond that one small group Okay, easier to recruit easier to fill and easier to customize and really design to make it impactful and then after the small group You get you have a good experience with it Then you can think well, maybe this could become an online course because I've now you know taught things or Tailored things to what the group members need now online course and after an online course Then you could start thinking about filling a large program that contains several online courses, etc So I hope this is helpful as a way to think through well, which one should I decide on?