 Next question is from Shell Keep It Fit. Any thoughts on eating for your blood type? You know, there's very, very little, if no evidence that shows that there's any, that your diet should be dictated at all by your blood type. I have seen the arguments made for why you should eat for your blood type. There's a few books that came out for that. Again, there's really little or no evidence to support it. And I would guess that maybe the little bit of evidence that they try to make might have to do with the traits that tend to follow certain blood types. Like if you're type O, like people from a certain area or region of the world, there tends to be a higher, you know, propensity of them to be type O versus type A or B or whatever. More correlation stuff. Yeah, but here's the thing. Let's just say that your blood type does influence how your body reacts to food. It is but one factor among many, many, many, many factors that dictate how you should probably eat. You know, I can name a few right now. I can name your microbiome, for example. Your microbiome will affect how food, you know, how your body reacts to food. What about the psychological aspect, the attachments we have to foods or the behaviors that surround foods? What about the types of goals that you have? What about your immune response to foods? All these, there's so many different factors that determine how a diet is gonna be for you in terms of if it's gonna be good or bad. That just, it's like when people do the DNA testing and there's all my DNA tests says that I should eat mostly meat. But what if you're somebody that's super opposed to eating meat? What if you're a vegan for moral reasons? Well, who cares what your DNA test says? You have to consider that as well. What if your blood type test says that you shouldn't eat bread? But what if you grew up making bread with your mom and bread is something that's real important to you and there's that value that it presents to you? Does that mean you should never eat bread? Well, no, there's lots and lots of different factors that determine how food affects you. Not to mention that a lot of these factors change as the context of your life changes and as you grow up in age. Well, that's the biggest thing I see. I mean, your body's just constantly changing all the time. And I just see this as another opportunity for somebody that is looking for like one little flake of truth, right? This is like a big theme I see with how these diets pop up. They see one need that they can fulfill and are one type of correlation. They've seen cases that certain people have benefited because of this way of doing things. And then this becomes like a theme that they write a book about and then they profess as the way everybody should do it which is just never works. It's an easy way to mark it, it always is. I mean, if I wrote a book that says, you know, the best diet for men and the best diet for women, right? People are like, oh, he knows me. People will buy that. Yeah, so. I actually look at it exactly like every other diet. It's very, very similar, right? It's because I know that, so by the way, I have the most popular book on this. Like my old roommate came to me because he did it and was like, oh my God, it's been such a game changer for me. Because he ate a healthy diet also. And here's the thing, right? And he was, you know, in his defense, he was actually a very healthy eater already. He just made the adjustments and changed and followed the protocol that it gave him. But what I tried to explain to him is that this is no different when a client comes to me and goes, Adam, my girlfriend is running the Paleo diet and I started doing it and holy crap, I feel so much better. I lost all this weight. That is, that's the diet for me. It's like, okay, hold on, let's unpack this a little bit because what I have found in my experience, it's not the diet. So much as it is what you were doing before. That you- What you changed. That you now eliminated. So, and that's what I see with the blood type thing. It's, there's a lot of the stuff that tries to support the claims for it. It mostly is mostly correlation, not causation. It's not direct facts that this is for this blood type. It's more so, and there's people I know listening right now, for sure. We have a big enough audience that there's probably thousands of people that have been following this diet and had great results from it. And I say to you the same thing that I say to the paleo client that comes to me or the ketogenic client or the vegan that swears by it and how amazing it is. Why don't you look into the things that you eliminated and pay attention more to that than what you're currently eating? And more than likely, that is the real key to what is going on here. And that's what's normally happening. It's normal. I don't know anybody who can say, okay, maybe somebody who's really neurotic, but the average person that can say, I think my diet is perfect and I don't have any vices or any bad things that I allow in it. Everybody sitting in this room would admit that there's things that they allow to kind of enter their diet that they're probably is not ideal for them. And if I put you on a diet that didn't allow that in your diet anymore, you'd probably feel the best you ever felt in your fucking life. Has nothing to do with that new found diet. Has everything to do with whatever it was that was offending you. Very good point, because nine out of 10 times when someone goes into a new diet, they become far more disciplined and structured because they're following this new diet. And a lot of times that's what it is. And yeah, you know, the blood type, again, there's no science. There's really no science that really supports any validity to this type of diet. But even if there was, again, I'm gonna play devil's advocate. Even if blood type does affect how your body reacts to food, it is one factor among many, many, many factors. And there's one factor that nobody ever considers. Everybody looks at all the physiological stuff, but nobody ever considers the psychological stuff. And I'm gonna tell you something right now. The psychological stuff is way more important. It's way more important. When I coach clients, if I coach them specifically on the physiology of their body and the macros and the calories, if we do that, and I have other clients that I look at the psychology, why do you eat? Why do you choose to eat these foods? What are the kinds of foods that you crave? What about when you're happy? What about when you're sad? And I coach that person based off of psychology? The one that I work with psychology and behaviors, their odds of long-term success are far, far higher than the physiological ones. Far, far higher. Is this sustainable? Right. I always have to ask that question before we make any kind of radical shift. Like look at that ahead of time. Is this sustainable? And then look and see what you're eliminating, what you're replacing and what that does and how you feel. Do you guys remember making that switch with your clients when you stop looking at all the calories and macros and all that stuff so much and you start talking about behaviors? Oh yeah. It was like massive. Oh, it's like a whole new universe. Yeah.