 Thank you. Okay, so firstly, apologies to all of you because I think with me on the stage, your reach would have fallen to half, right? So I was just having a chat with each one of them to understand how their lives are and how they deal with the vagaries of the business and how they're dealing with creating content and how they end up creating that content piece, right? So before we get to the content side, let's first start with what an ad maker looks at this entire piece and how, you know, ad making has changed over the last three, four years. I think one of the first things that any ad maker, firstly, one big truth bomb that I want to put it out there, I don't think brands are doing it right when it comes to influencer marketing. So, let's start there. The second thing is when the agency comes to brands and says, let's look for an influencer who does ABC, listen to them. Because in the back end, what we have done is we figured out which voice works for the brand and which voice works for the product. Because what we do at our end is figure out whether the influencer fits in the category of, let's say, a lab rat, wherein no offence meant a lab rat, wherein they are trying stuff out and the experience of them trying stuff out actually means something to the audience or an expert who's tried stuff out and has an expert opinion on it or an evangelist who's somewhere in the middle but is giving you a lifestyle sort of an opinion about it. So we've done that due diligence. So listen to us before you want to make it an ad. So yeah. Thank you. So with that, I'll start with Viraj. What is it like being an influencer? What are the insecurities that you face? How do you go about your life? How has the recognition changed your life? It is just normal. I think it's hyped very much. It's just normal to say, yeah, let's do something. For example, if I make videos everywhere where I go, so if I make videos on my locality area, they don't give a damn about it. They're like, yeah, let's do something. But the thing is, the society has given in to us. We are living our life and the thing is we started as a passion and still as a passion for it. Problems will happen. YouTube will have to put it in. Problems will happen. It's nothing. Because I think people have expectations of us. We feel it's a responsibility but I've as of now, I have still made it possible that it is my passion and I will continue as a passion only. I don't want to take stress on me that I will have to make it. There will be tension, there will be engagement, there will be a relevant trend. It's nothing like for me as of now. I don't know about you guys. But for me, it is the same thing and it will be the same thing. That's how people like it. And that's how I've noticed that that's how audience connect to us because it is all our natural things. This is why also what you said, sir, it is great because we have built an audience for ourselves. And when a brand comes to us giving their expertise or for our audience, I feel like they don't know only what they are talking about. Like there are jargons, there are logo lagas and all of that. It doesn't make sense because as soon as they see something, they will add it. They come to us for their past times. They come to us for their time pass and they will see it on Instagram. So when they see an ad, they think it's the ad they are making. So they go to some other creative. That's what I think. It's a very important point that you touched upon as the difference between an ad and an influencer post. So I'm sure that each one of you would have had different experiences and each one of you would have had your own learning curve in terms of how do you handle those issues. Simone, I'll come to you and ask, how do you deal with something like this? Because the space in which you operate in, there's a whole lot of expectation when it comes to brands, giving you, using you for a certain pattern in terms of how they would want the post to be. All right. Good afternoon, everyone. So, you know, like we were discussing outside, I feel like I am so tired of explaining this time and time again to brands and agencies that do you want me as we discuss to be your model or do you want me to be the creator that I am and create content for my followers? First, decide that. If you want me to just be a model and you want to boost this ad on YouTube and you don't care about what kind of engagement I'm going to give you, cool. Give me this hardcore script with wear these clothes, sneeze like this, breathe like this. Okay. But when you want to reach my audience and want my engagement, then you have to let me do it my way. No one knows my audience like I do. Or for everyone sitting here, no one, I mean, we know our audience best. So if you're working with a creator, learn how to trust the creator or then decide that this is an ad, we don't care about the engagement. We want to boost this. It's different. And then later, don't come to us crying about why our engagement is so low because it's going to be. It's not going to do well. And that's the truth. So yeah. Shloka, I'll come to you because you handle entirely different category, right? And for the category that you handle, obviously the vagaries are different. Expectations are different. So how do you deal with something like this? I deal with it quite simply. I think I don't look at the brands and the influencers that we sit in different boards. There is no influencers versus brands or influencers versus audience. I think what he's trying to do is serve the audience. They're trying to do it in a different way. They're trying to make products, they're trying to make services. But at the end, they're trying to benefit the audience. And if I feel like there's no alignment or they don't want to benefit the audience, then I don't work with them very simply. But as a creator, what we try to do is we try to serve the audience best. And when we can include a brand and increase that value, for example, there's a lot of times when we make sponsored videos and people look forward to sponsored videos. People feel like watching sponsored videos. And I don't know, so let's take something, for example, we make a video about how smartphones manufacture in a factory. The audience can't see it themselves. And if the brand makes it on its own, it doesn't perform as well. So when we execute that concept, the audience will enjoy it. And the product of the brand is also promoted well. And at the end, the brand is also useful, ours is also useful, because we can serve the audience and the audience is also useful. So I think I try to see that triangle dynamic where we can better serve the audience because of the brand. Sometimes, if we're giving away multiple phones or there are some opportunities unlocked. For example, we made a vlog from a camera's phone or we showed it to our smartphones before the launch. Or sometimes we get deals on e-commerce platforms. So we tell you all the deals a week before that. So the advantage is that the audience gets value. And I think what I try to do and what as a brand we try to do is we try to understand where the brand is coming from. Because we have been on the other side as well. We have also created products and we have also made some influencer marketing. And we realize that I think when understanding matches, then the product is created well. And at the end, when you're working with influencers, it's not just like you said, it's not like working with models. It has to be a collaborative effort because at the end, the brand and the influencer are working together. So I feel when it is a collaboration between the influencer and the brand and they both understand how an influencer works, how a brand works. And I think the mediator in between that is also an important role. But I think that works really well. And that's what we try to do. At the end, I just see us and the brands in the same board or we serve the audience. That has worked amazingly well. Yeah, it's a very interesting take. It's an interesting perspective that you bring about. I think thank you for that. So a lot of people were in this room today. Would also like to understand because a whole lot of us sitting on the other side sitting on the side where you were before. You were on the corporate side and then you became an influencer. How has life changed for you? And what does it take for, say, some of us to cross this side? Well, if I can, anybody can. That's what I would like to say. So inherently, you get an outlet to express your creativity. So when my team said, try, try, try. I thought it is a dream. You know, I was 36 at that time, mother of a child. What are you talking about? But then the way it was received. And within like six months, I had only 15,000 followers, but they were my people. They were there to watch the auntie. I got caught once by the auntie and I was stuck on that. Till the pandemic hit and that one teacher video went viral, then the influencer word connected with me. Before that, I was just doing it for fun. And maybe the good thing was that you do anything for fun. So it's very organic. You stay authentic. So people laugh and it's a snackable content that, okay, I will see the governor and move on. But when the brand association starts, they get a lot of pressure. It is to write that thing. I don't put too much mind to it. If there is an idea, then write it and then make it. But now, while incorporating the brand, writing an idea, then ensuring that this point is also to be said, this point is also to be said and this benefit is also to be said. If you don't want to mention it, then it becomes very taxing. So I procrastinate. I work for agencies for the last minute. I don't have an idea. I don't have an idea. Then ultimately, it happens. But I feel that this brand association with influencers is a unique revenue model. Earlier when I was doing this for fun, people were watching and saying, hey, I like you. I was still waking up at 7 o'clock, going to 9 o'clock shift, then shooting the entire day, then coming back and then making a video. So this revenue model has become a very good place. So we have benefited a lot from the brand. But I think all of you agree that money comes. That's why efforts are also very important. I have a limitation because I am a certain age group woman and my persona is different. So my brands are limited. And it's also very important to not promote unnecessary things. So that's how I think. Awesome. So there are two, should I say, ancillary questions to it. One is that there is also this entire thing about shelf life of an influencer. There are influencers coming up every single day. There are new bunch of people creating new content, getting a lot of followers and stuff like that. Arushi will start with you and then go to Nishant. How do you handle this entire thing about the insecurity of being an influencer and the fact that there are so many people coming in and stuff like that? I believe one thing in life is that you have your own thing to be honest. And I mean, at the first place, I never wanted to be an influencer to be honest. I showed a reality and I met my followers and I ended up being in this side. And obviously, you can't handle the algorithm of Instagram. You really don't have to worry about how many people are coming. And just put in your efforts and do what you like doing. I have been in that cycle where I was thinking what is not working for me. You know, constant thought and I was discussing with them as well that literally my therapy was a topic where I was discussing with my therapist. I mean, it had got to me to this extent. But now what I feel and what I do is that I just put up what I want to put up. Those who relate will do it. Now I can't force anyone to relate. So that's how I take it. I don't really care about how many other influencers are coming because it is out there with everyone. Everyone has a phone and everyone can become an influencer. So you can't really think about how more people are coming. I have a point of view on this panic conversation about influencers losing their following as they are growing older. I feel like that comes in only when you are thinking of influencers as a means to sell. But of course it gives people revenue. But then I don't think anyone who is an authentic influencer looks at themselves as someone who will sell. So as they are growing older, their audience is growing older. Their audience is also creating different life experiences. So there is loyalty, there is faith when it comes to that. If there is a brand that has run out of the influencers' ambit, there is a new brand that will come in and which will make place for that. I mean there is stuff that as advertisers we sell to 80-year-olds and 100-year-olds. So I don't think there will be a time where you as an influencer will be out of running unless you are thinking of yourself only as a channel to sell. I take it as, even I get a lot of influencers saying what are you doing, what are you doing, up your game. So up your game is very challenging. That is not possible. I don't know that much. I can't start doing things which others are doing. So I have to do what my authentic is. And secondly, there are a lot of traffic on the road. Which means we don't want to leave the house. So we have to go to our destination. That's how I perceive it. Nishant coming to you. So the thing is that when there are so many influencers coming, obviously there is, when we sit on the brand side, right? So there is this thing saying constantly that it is very expensive. There is too much price that an influencer is quoting. Can you do something about it? Can you reduce the cost? Can you do it? But I also know that there is other side of the story. So why don't you share your side of the story in terms of what happens when you actually say that this is a point below which I won't do this thing. So if a brand is saying that we have this much budget and we can't go this far, it's expensive. So we also say that we will tell you two things then. We won't tell you the full four. Either do this or give the full amount. And thank you. For so long, did you all think that I am doing corporate shows? I am doing corporate shows. People call me on the off-site and show me the power point in the morning. In the evening, we climb on the stage at 8 o'clock and everyone is sitting like this. Laugh and show me. Let me chill a little. And secondly, I didn't know that I used to do stand-up comedy. So we had to do it just to sell tickets. We didn't have to sell tickets from Instagram or YouTube. We didn't have to sell tickets from Facebook. So we had to upload a video. We didn't know that one day someone told us to sell this TV. Someone told us to watch the web series and tell them to listen to the songs from here. So we knew that I am an influencer, I am a content creator. I was doing comedy. So slowly, slowly, slowly, I thought that I will get money from here. So now I look at every deal as, Okay, this will take me out of the house. This will be done. So we did this. And if the product or the brand is such that you like it from inside, So you will adjust a little. The person who is talking, the person who is calling is the most important. The brand, whatever it is, the person who calls from there, How is his business? He is the most important. If you liked the person's conversation, If you understood it, then it is fine. It is in business that I am doing this much for you. Tell me in the market, somewhere else, for you. So that is how it works. He sometimes does it. Right. I think when you really want to work with a particular brand, You will do whatever you want to do. To be associated with the brand. Because you feel that this brand will keep coming. Then we lower our cost. Right. But we know that, whatever it is, I have this thing, That all the brands and agencies are here. So I want to tell you that, If there is a girl named Raksha Madan, So don't bring her today. That she wants it today. Then Rachel will get 1 crore rupees. Then they will give feedback. Raksha Madan will give feedback per se. They will say, we are already about timelines and all. But it was not my fault. You come to us 7 days ago. You come to us like 1 month ago. So we will properly give feedback. We will sit in the office. We will sit and tell them what is going on. What is the problem with a guy? Very good, very good. We will sit like this. But it is tomorrow. Urgently needed. How much will it be reduced? Usually it is in negotiation. They do some work. They see how much you are doing. But my rate is this. So please win this agency. And I want to really plug in. Please. A brand is Zomato. I always shout out to Zomato. What do they do? I say, make a video. Do whatever you want. Sometimes I put it in the caption. Or put it in the story. I say Zomato. That's it. And this is what we like. We don't make anyone understand. Because our audience is getting caught quickly. They are not looking at anything. They are looking at the people. So they know. This is not an ad. These days there are guidelines. They have to scroll the paid partnership directly. This is a brand. This is an ad. They say, take this. Wow! You have to make it that way. There will be one comment in the comment section. How much did you get? At least one. So I feel whenever I make content. It always has to be that if this brand doesn't come. Then do I release the video? Or not? If the answer is yes, then I put the brand inside. Else it won't happen. Or increase the money. If generally check that if this is it. And if you want to put it. They will give the script. They will decide the audience. They will give the timeline. Then I give the rate according to myself. That this would be the rate. Because I have no control over it. Because my eye catered to Gujarati mainly. Right. And they are very smart in general. They are saying. I think it will be fun. Then they will scroll away. And I will tell you on Instagram retention rate is a second. If you can't interact with your audience in a second. They will scroll you away. There are so many influences. They will be like. If there is an attack. I will see it. So my money is gone. Right. I genuinely started asking clients. This piece that you are asking us to make. Would you watch it if you weren't forced? Would you watch it? As a consumer. Would you watch it? 100% of the times. They are zipped. Because they think that an ad is equal to an influencer's content. And that's one of the biggest fallacies out there. And also my point is that you. Like whenever there is a brand. I directly talk to the brand sometime. Because there is a brand agency. When they come from the agency. Then they miscommunicate. They say it is good. Then sometimes the agency is on a hike. The brand will not like it. But you have not sold it. Without telling the brand. And they have made this. Brand is this. But brand is very chill. So I also feel that there should be a good communication gap. You know it should be good. It should be clear. Right. Right. Absolutely. Sorry. If you feel bad. Let me know. No, no. That's the idea. I think that's the idea. Okay. So the other thing is that. We discussed this thing. Is there a line where you. Which you draw. And say that these are the things that I would not do. Are there any guidelines that you laid for yourself. Or any brands or categories. I will not say brands. Sorry. That's the wrong word to use here. Now is there any categories that you would say. I would not like to do this. Or beyond this it's going to affect my genuine followers. So I wouldn't want to broach on this. I don't want to do brands because of money. But. But. But. But now. Let me give you an example. I became vegetarian 14 months ago. But before that my food vlogs. In which I eat mutton. Mutton. Let me see. But now I have a non-veg brandy for it. Right. Instead now. It looks like I am telling everyone that. I am like. Publicly vegetarian. How can I sell chicken now. So that's what I'd say. That's the only point. The things which I don't personally use. So I don't want to promote this. Because we build a community. We build our own niche. Right. We are like a family member to them now. They watch us every day in their life. It starts from our stories and videos. And it ends also on our story. So whenever they come to know. That this is not possible. I try to avoid this. Because it doesn't fall into my life. Right now I am into the spree of gaining my weight. Randomly. So I'll promote food brands. But sometimes if I am not. If I say that I have to work out from today. So I won't promote. You eat pizza. I will work out. Right. I won't do that. Arushi, what about you? There are certain brands. As in like. Some time ago I ate cigarettes. I said no to them. Because I personally don't smoke. And I would not want to promote smoking. And I am from a small city of Himachal. So there. I have looked at certain people. You know like. That time Instagram wasn't that much. But YouTube or celebrities. So the people of small cities. We really look up to certain people. So I be very conscious of. That I don't add anything that is of wrong influence. Now it depends on everyone. But what I think is wrong. I personally don't put it up. Right. That's the fine line. I am not interested in money. You pay me less. I won't do it. Right. So when you were talking something interesting. Because as a mom influencer there's a whole lot of demand that. You would probably get. And both of you actually. Right. Of getting your. You know getting your family also inside. So. Does that bother you. Is there a point where you say, okay. Only these categories. Or these kind of products that I would like. My children. Or my immediate family members also. To be coming in. So, you know what? When I started, I was also a very new mother. My son was five days old. In fact, it is post-Spartum depression that actually I was a full-time fashion designer running a very successful label selling globally. And then my son was born and my dog passed away in the same week and there was just trauma in my brain. And my easiest way to kind of vent was through this platform called Instagram. And I just started like literally sharing my deepest darkest thoughts. And I started getting an audience who started resonating with it and saying, I felt this too. I did this too. I did that. So that's how it started. Now, will I still talk about random products when it comes to me, which I may or may not use? Yes. The truth is yes. With the hashtag ad. But when it comes to my kids, I never till date have worked with a single brand in the food space or the skincare space for children that I have not tried and tested on my children first. Because that is a moral responsibility. I am super mindful about the food my kids eat, about what goes on their skin. So I feel like it's just going to be really bad karma to tell people to use something that I'm not using on my kids. So that's where I draw the line. And of course, money. If you're not going to pay me and if you don't know my word, then peace. The son has rarely featured on my Instagram page. The teacher video that I made, The Good Morning Maze, The Cute Voice was his. So that teacher video had a voice in the background that I wanted, so I bragged about it. Because he's 11 years old, so he's not a baby. So he doesn't do anything in the free space. So for so many reasons, I have to become the agency and I have to convince him. I have to do it once and for all. So to go better clear, like there was an education brand, flintow box. But it was for preschoolers. My son is already 11, so I told him I cannot use him. So that's where I told him clearly I'll look like a fool. He's 11 years old. He's very clear. But yeah, something related to him. If he gets convinced, he can become a part of that video. Otherwise, I'm very selfish. I want to be seen myself. I just have to add to that. I'm now speaking on behalf of every single creator who is a parent. Our children are not trained monkeys who are going to cough according to your script and sneeze according to your script. It's not possible. So whenever you are coming with a baby product and you want to incorporate our children in it, our children deserve their fair share of pay too, which luckily brands now pay us. Thank God for that. And most importantly, you have to understand that please only allow somebody who's a parent from your team to converse with us. Because when a 23-year-old boy tells me that what is this? I'm like, bro, first go hang out with a three-year-old child, then come to me and tell me, then you at least understand what a three-year-old is capable of. Because they want three-year-olds to give dialogues. And I'm like, it's not happening. So we have to keep it real and treat children the way children are meant to be treated. So Shlok, you've been very calm. So just let me start with you. So there is India, there is Bharat. So you're talking about how do you reach the tier three, tier four cities? Do you use different platforms? Is there a strategy that you have saying Instagram is for certain kind of audience? Whereas other platforms is for the other kind of audience? Or how do you create the content? How do you disseminate the content in different platforms? I think India is a very interesting market. And it is a very powerful market, according to me. Because the opportunity, like I was reading an article recently, that India is right now the biggest smartwatch market in the world. And even in technology, everything, because the scale is so big, so in that, I can, in content space, I can, what I have felt, I can share a little bit of insight. That every platform has a different context. And I feel that there is a different type of audience on Instagram. And different platforms have different features and different audiences. Like the new audience is coming, like India's mother-in-law, who used to watch the news. When the social media is coming, the first step is YouTube Shorts. They are consuming the first one. So if you look at the majority of YouTube Shorts platform, it has a different audience. So I think according to the context, you have to build different things on different platforms, on different features. And I think it is very similar. Sometimes it feels like we are acting. On different platforms, different roles are being played, different people are being made on Instagram, different styles are being made on YouTube. There are a lot of influences on YouTube. That means they are making a sketch which type, they are making fun of it in a dirty T-shirt. But on Instagram, they are wearing a coat and become very professional. So I believe it is like talking to different people. If you are talking to a child, I think you will talk to the children very proactively. But if you are talking to an elderly person, then your style will be quite different. You will talk quite slowly, quite steadily. I think it is very similar. Those are the platforms and features. And I think the most successful content creators in India understand the difference between India and India. They understand that the content in India, if you want to scale it on 20, 30 million, 40 million views, then you can't speak a single language. You have to optimize your language. One example, if I share two examples, I think examples help a lot. I saw Salman Khan's interview. I think when he was starting his career, he was speaking very fluid English. I think I didn't see anyone speaking English in India. I used to speak very few actors in India. And now you see him, he never speaks any, I mean, he never speaks English. And if I have tried to break down the content, even I talked to Bhuvan and I have watched a lot of his content. We used to call our teachers sir or ma'am in our school. But the most watched series of Bhuvan, he calls his sir, angry Master Ji, that series. And I think Master Ji is the word because in India, the majority part, the audience in Delhi-Mumbai is very small. I think we are in Delhi-Mumbai, but it is a very small part of the audience. Majority is tier three, tier two audience. So, I think the big creators that I talk about, they create for tier three, tier four, and they optimize it for tier one and tier two. And the cult or the thingsy, I think, there are many creators. They feel that their reality is this room only. And it was the same with me. When I was in Chennai, all the people around me were in English. So, I started making videos in English. But when I travelled a little bit in Delhi-Mumbai-Humma, I realized that India is very different. It is a cultural diversity. So, I think understanding India is a big task. And that is why the US-US brands when they come to India, they fail a lot. And it takes a lot of time to study all the Indian brands. But I think that culture and chaos have a very next level power. And it is a challenge. So, the challenge that you take well, that you figure out, it is a next level thing. So, that has been what I understand. I think that is awesome. So, I think this will have time for one last question. And then I want each one of you in no specific order, of course, to react to this as to what you think would be the future of this, say, two years from now, beyond this too. So, you can start. Anybody can start. We'll go in from there. Sir, this is our main come stand-up comedy. This is secondary. So, we don't take so much stress. So, it was good that we didn't expect it. From where we came from, we have come a long way from there. So, we are very happy. So, I don't take so much stress for its relevance. I mean, the way the ticket shows are going on, the rest of the side, everything is a bonus. Everything that is extra, take Bitcoin, all that money. I think same for me. I think I am in this thing since seven years now that I was a part of filter copy. And then I moved to my own thing. If we come from here, then we will go from there too. I didn't think that much. But the good part is that this is the integration. I made a video on Instagram, I made a YouTube, I got a movie. So, now my movie is coming. It's called Govinda Naam Meera. It's called Vicky Kaushal and Bhoomi and Kiara. So, whatever comes, I take it. And whenever there is a new platform, we enjoy that platform. We learn that platform because there are more people on it. People say about TikTok, people say that TikTok does this. But it's a very big platform. As you said, in tier 2, tier 3, TikTok was very big. So, you don't have to be saying that TikTok is big. We did everything because that's how the audience is. And like Shlok said, if every audience is different, then TikTok does something else. And it wasn't like that TikTok was doing something wrong. There was good content on TikTok. Because in India, we like binging on cringe content. And then we joke about it. But there is good content on YouTube as well. But we don't watch it. But it happens everywhere. So, we divers our audience and we divers our things. And we create content accordingly. That's what he said. Which is true. Even on cringe content, a lot of people are saying that shops are running. So, our name will go from Swar Naksharu in history. There will be more courses in the future. Maybe we will be invited by the faculty. We have a business. So, we will have more opportunities. And we will get more opportunities. And we will find our niche. So, I have found my niche. You have found a big niche. But there is a place for everyone. There is a chance for everyone. So, we are enjoying the part of evolution. Take one brand at a time. And make money. It's not like we like brands. We love to work with brands. We don't have money from yesterday. See, I'll tell you. Whatever in the capacity of the money we have right now, we can think as much as we can make at home. But when we get a brand, we can think larger. We can think of studios. We can make good looking videos where we are scripted. But we can think broader. We can get things like we want to make videos in a plane. We can get a plane. We can hire up because we have money to get a plane. And all of us can collaborate for that. Yes. Satchel. So, last closing words from you in terms of how do you look at this for the next two years? Have you guys seen, watched the movie Incredibles? Pixar. There is this really interesting line that the villain says. The villain sort of wants everyone to be a superhero because when everyone is a superhero, no one is. The positive side of it is what's happening with the democratization of the platforms is everyone has the platform. I feel like not in the near future, but in the distant future, the idea of the influencer will morph. And there will be so many influencers that there won't be an influencer anymore. What that will turn into is a creator model. Right. So ads will stop working. And what works as ads today will become creator content tomorrow. And that's the stuff that... And this is again a very, very subjective point of view. I see, I foresee that happening to brands tomorrow. And I make this analogy very often where I say what we are doing today in terms of marketing ads, that's an elevator pitch and this is what creator economies and creator marketing and content marketing and influencer marketing. What that does is like a really good date because you're pulling the person in and you're inviting them for an experience. That's where everything will move to. That's my POV. I'll also add a little bit of my opinion. I feel that some influencers would become brands. Some influencers would create their own products, build their own services, and some have also done that, and it has been very, very successful because you get a free distribution. And it would create billion-dollar brands in a matter of six months or something because the top influencers can do that right now. And I have seen people do it. I've talked to people who have done it. And a lot of brands would become creators. They would come into the content space and they would figure out how to make content and they would become creators themselves. And I think one more thing is that the collaboration between these two partnerships is going to be very strong. That is one thing that I think will be very strong. Awesome. There's so much more to talk about. Fortunately, we are over and already by about five minutes. So if anyone has any questions, they can send it. And directly to these power-packed influencers. Thank you so much. Thank you. I think we're done.