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Building customer trust and loyalty in a smart world

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Published on Feb 8, 2011

Being a smarter organisation means transforming four key elements: core services, trust, efficiency and customer interaction. This requires more than cosmetic changes but a fundamental shift in how the organisation operates in each of these areas. Successful transformation requires the combination of strategy, technology and infrastructure.
How will you build customer trust and loyalty in the smart world? Customers have access to more information about the products and services they use and they can share their good and bad experiences with each other much more easily. PA believes this presents real opportunities for organisations to improve and develop products and services and communicate more effectively with their customers. It also creates a real challenge in ensuring customers trust the way an organisation is managing their data.

For more on "becoming smarter through building customer trust" view our other videos in our smart playlist on YouTube, or visit our website at: http://www.paconsulting.com/smart

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