 So welcome everyone, and this is the last session of Tuesday. Thanks to everyone for coming out. I hope everyone's having a good show. I guess the HP party didn't steal everybody. Thanks for staying. So we're going to talk about navigating the open stack ecosystem so you guys can sort of get a feel for how the ecosystem works. We're not going to cover everything. It's a big ecosystem, and it's growing every day. So we'll just give you a feel for where we see it is today and kind of find out more information about it as it grows over time. So a little bit about us. I'll introduce myself. And then Sriram the Cloud Don will introduce himself. I wanted to make sure you guys had a recent picture. So it's something from Saturday when I got here. But I'm currently the VP of Operations for Selenia, or Professional Services and Product Company focused on open stack. Before Selenia, I was at Cloud Scaling working in the product management group and been in the open stack, involved with open stack since about 2010, 2011. Sriram? Thanks, Seth. I'm Sriram Subramanian, Alice Cloud Don. I'm a founder of a cloud consulting firm called Cloud Don, where we offer analysis, content, and training services focusing on open stack. I've been part of the open stack community since cactus days. I've been playing different roles, operators, developer, architect. And these days, I focus more on high-level strategy and analysis. I'm also an HPE Leon MVP. And personally, I'm a strong open stack enthusiast and evangelist. I love evangelizing open stack. You got one of the blue hoodies with his name on it. Thank you. And by the way, this talk is for someone or anyone who could think that the big cloud consolidation ecosystem is that it is not. Open stack ecosystem is like alive, thriving, and kicking in. So you'll learn more. So I promise only one gratuitous marketing slide. These are the people that paid for me to get here. So I've got to tell you a little bit about who Selenia is. Purpose built for cloud, we help companies kind of across the board for everything from cloud strategy to cloud deployments. Our team has been involved with open stack basically since the inception. We've got a proven delivery model. We've got some differentiating IP. I encourage you to stop by the booth. I can tell you more about Goldstone, our product for managing open stack clouds. And we have a lot of experience in enterprise IT. And we know how enterprises adopt technology, and we can help you guys that way as well. So with that, let's get started. So we want to talk about growth of open stack. If you look kind of a stack bar going back to Austin and Bear, you can see the growth that's exponential. This doesn't include this summit, but I've got some numbers here. I think we've probably seen them. Over 17,000 people, 400 different companies in this cycle, 145 countries, and 20 million lines of code. There's a lot of growth. So there clearly is a lot of stuff going on. And what we're going to talk about today is not open stack as a core technology is great, but you can't do one piece of technology alone. The history of the IT industry has shown that to us. And open stack is a great example of that. So we're kind of going to switch back and forth. And I'm personally passionate about it. So we are seeing a lot of enterprise adoption these days. And we have had the first official numbers, our first projected numbers. So 450 million research, OpenStack Pulse 2014, 450 million research projects, or plugs the OpenStack revenue to be more than $3 billion by 2018. And if you look at the number of deployments tracking by the OpenStack user surveys, in the period of next three years, it's going to be more than 20,000 OpenStack deployments globally of different sizes. What it shows is that it is happening. It is real. And you are seeing a lot of adoption. And the other thing, when you navigate or when you look into OpenStack, what are you trying to do here? So we want to highlight typical application deployment process. You might have your Y-Publication running, your Enterprise application running, or anything running. What is happening there and how is the infrastructure affecting that? Oftentimes, and very rarely, the application is like any longer monolithic or single node. It tends to be complex, tends to be multi-node, tends to be distributed. Take the VoIP example, the WIP example. I chose to put a really bad picture of this because this is how people were doing it before. The clouds that you see here are not the cloud that we are talking about. Just a blob representation of internet and PSTN. A simple VoIP application involves multiple services, like translation service, mediation service. It needs multiple technologies, digital analog. And it is deployed over multiple networks, PSTN, PBX, your cell phone network. So all these things are showing that it's very complex. Any application tends to be complex. And the underlying infrastructure also will be complex. And how you can. So you are going to need a lot of components to be deployed. That's where the ecosystem comes in. That's where you have a lot of things to pick and choose from, the providers. And that's why when you need help in navigating the ecosystem. So I think we've all seen this diagram, right? So I won't dwell on it too long, but it didn't blow up as well as I hope. It opens up in and of itself. It's complicated, right? There's a lot of pieces, a lot of moving parts. And it grows, right? The product is expanding, new projects get incubated and involved in the process. So it's growing over time. So just like the attendance, so is the technology itself. So what does the ecosystem look like? I'm going to talk through the different areas. OpenSec really started in the service providers and distributions, right? You've got companies like Rackspace and Enovance. There's specialty players out there that work in different countries, right? Basically, they'll service you where you are. There's some general purpose clouds out there that you can work with, as well as some specialty clouds. Maybe they have a Paz offering that you want to layer on top of it. So there's a lot of choices just in the service provider space alone. Keo Networks is in Mexico, right? And you've got HP building a cloud all over, right? So there's a lot of different choices there. When you get into the distributions, everyone has their preferences. Everyone from cloud scaling to piston, who are kind of in this from the beginning, Morantis as well, Nebula. Oracle is now coming into the game. HP, I'm sure you've all heard Helion. I see all the jackets, so everyone knows all about Helion, right? So HP offers that end-to-end solution. Oracle has that as well, where you can get the hardware and the software from a single vendor. So a lot of different choices, even in the distribution space. And they're sort of more mature in this space, so I'm not going to spend as much time on those. When you get into the x86 vendors, you see there's overlap, obviously. HP lives in multiple boxes, so they're actually playing well in a lot of different areas. Dell has done a great job of participating in the community and being involved. And then you've got the white label solutions, companies like Quanta and Supermicro that are out there helping companies do cloud computing as well and giving you an alternate to some of the vendors, if that's what you're looking for. And then there's the private cloud as a service. MetaCloud and BlueBlocks offer on-premise per VM pricing. MetaCloud is now part of Cisco, so you'll see as part of this community, there's a lot of startups. And Sriram's going to talk about those, but there's also acquisitions going on. So there's a lot of moving parts to a lot of places to follow along with there. So as we go through, we get into stuff like block storage. So companies like Saft, Ink Tank, was recently acquired by Red Hat, so that becomes part of their HPF storage. The OpenSec foundation and the technology teams have been great about building plug-ins for storage and networking in particular, where you can take a lot of different pieces from your existing enterprise, or if you're building something brand new, have a lot of choices from the ecosystem to choose that will be integrated. And I'll show you some stuff where you can find resources on the opensack.org website and how to find more about these different plug-ins. So EMC, NetApp, I'm sure they're in just about everyone's data center here. So there's a lot of different choices there. When you get into object storage, some of these are combined. Saft and Nexenta are living in both places. Nexenta just released Nexenta Edge. So it's a new technology from then, and it's combined object and block storage that allows you to work very similarly to Saft, based on their technology. And Swiftstack just received another round of investment, so again, what was that? Huge amount of investment. A huge $16 million, I think it was, right? So they're propelling themselves forward with a great standalone Swift solution if you're looking for something like that and it integrates well with the rest of the environment as well. So then you get into cloud management. And this is where, if you're looking at a hybrid solution, clicker and scaler are great fits for things like that. If you're familiar with the Amazon web services, you've maybe seen RightScale and Stratus, or Stratius now, excuse me. And those guys are out there doing stuff in the public cloud. But if you're gonna build yourself a hybrid cloud with OpenStack on one side, a lot of these guys actually even work with cloud.com or CloudStack if you've got that. And Amazon, these guys sit as an abstraction layer between those two environments that you can build out and shield yourself from the API. You can make one API call, for example, to scaler or clicker, and they will actually distribute that out to Amazon or OpenStack based on the rules that you've set up for your organization if that's based on time of day pricing. You know the public cloud is gonna be cheaper for this time of day or you wanna make sure that this workload only goes onto your private cloud, clicker and scaler can handle that. Goldstone I talked about a little bit. It's really meant where clicker and scaler are focused on the virtual machines and the applications. The Goldstone product is really meant to manage the OpenStack platform itself, managing the compute nodes, make sure your hypervisors are healthy. So there's tools out there in the marketplace that you can put together to make a complete solution for the enterprise and not just rely on OpenStack itself. So we get into sort of the next layer, a company called Virtual Bridges. They have a virtual desktop solution. So a lot of people are running that today. It's designed to manage your golden images and manage all of your licensing on top of OpenStack. So now you've got a way to use OpenStack to handle that component of your IT. VMHA Stratus, their company has been around a while. They've been around 30 years. They're taking their always-on servers and moving that into the OpenStack environment. So now you can have high availability for VMs. They're kind of like, I'm not a fan of this analogy, but I haven't found a better one yet. Pets and cattle, right? Until we find a better one, I guess I'll stick with it. But these are really for your pets. You can take your pets and push them into OpenStack with this type of solution. Paz actually spoke earlier today about Paz and building that on top of OpenStack, but there's a lot of choices. Red Hat has OpenShift, which has their cartridge model on their pieces. Cloud Foundry, there's a bunch of companies in that space. You've got Sakato, you've got Pivotal, IBM, Bluemix is coming up in there. So there's a lot of different choices, even just for Paz to run on top of OpenStack. Let me get into SDN. Now, this is where there's been a ton of investment lately in the community on this. Open Daylight, fully open source solution. There's a wide range here. Metocora just open sourced their tools as of, I think, yesterday. Plumgrid has a solution as well. So getting that visibility into your network. These tools don't necessarily just work on OpenStack. They'll work across your enterprise networks as well. Juniper's got a contrail solution. So you're seeing everything from pure open source solutions to venture-backed companies, to companies like Juniper that are out there participating here, Cisco as well, and Cplane Networks. There's a lot of different ways to make SDN work for your environment, and depending on your networking requirements, there's a solution out there for you, for sure. So when you talk about ways to consume, you can do it yourself. I know a lot of companies that have done that and succeeded. Some of them haven't succeeded so well doing that either, but that's really a capital expense. You're gonna go out, you're gonna procure servers, you're gonna install the software and sort of go on your own. Then there's the standard pay-as-you-go, which is the public service provider. And then you've got pay-as-you-go on-site, which is an option that we've seen a lot of companies that are interested in, and I think that's why MetaCloud was so interesting to Cisco, is that you can basically have this fully managed infrastructure on your premise and pay for VMs. And they all obviously come with maintenance and support. So the idea here is there's not one way to procure OpenStack and go about it. There's a lot of different ways that you can really make OpenStack work, and depending on your business needs, you can choose the right model for you. I wanna talk about the startup ecosystem, OpenStack startup ecosystem now. So as I mentioned before, the ecosystem is thriving as ever, and this is a great time to, OpenStack is a great place to start your business, start your idea, right? So the first way of startups, the early startups in the OpenStack ecosystem, PistonCloud, Nebulom, these are all, they're all trying to solve the infrastructure problem. How do you make your installation easier? And now the great consolidation happened, but it's a good time for looking beyond your infrastructure, right? How do you make the automation much easier, make your dev-up process easier? What kind of applications you can run on that, and how do you deploy these applications easier? So that's where these startups would come into picture, right? And also the distribution model itself, like some people think it's broken, or you can fix that. So some of the distributions like UnitedStack, they have a cool UI, you give you a different experience. It's not just the dashboard that you have, the horizon dashboard that you have. So that's where the innovation is happening now. Appleroi is an Australia-based consulting firm. They also have a private cloud distribution. On XCCS, I haven't even ever roughed them until like two days ago, where I got the details from the marketplace, OpenStack marketplace. By the way, it's a good place to check to know more about who's where and what is what, and Seth is going to walk through the marketplace. I talked about the application layer, right? So you have companies like CloudMuch and Stackstorm. They help you to deploy your applications easier. Worry less about the OpenStack infrastructure, but starting from your application code, how do you do CI, CD, and how do you get your application up running on your OpenStack cloud? Those come handy. You have the new way of looking at the management layer. You have StackOps, C3DNA, header technology. Visual needs a special mention because they provide you with a drag-and-drop way to deploy your cloud itself. All your resources, networks, compute nodes, storage nodes, you get a nice UI for them. It's as if like you're using a visual UI for that. It's also a good time for, like, I'm seeing a lot of small, a lot of startups doing a lot of innovation in the networking SDN space, big-switch network, new-age networks, he talked about Miracora and Brain. So all it shows is that we have more than ever more number of startups participating and keep innovating in the OpenStack space. So this was kind of a, there's a lot more than that. As you can see on the show floor here, we couldn't cover all the different companies out there. So how do you find out more and how do you learn about these companies? People have come up to meet on projects and they just don't know how to find information about where to find companies that are working in OpenStack. So the foundation has done a great job, not just managing the technology project, but managing the business side of it. And the marketplace is a great example of it. OpenStack.org slash Marketplace, there's some major categories that the community has been building around, and that's where they've focused originally. So it's a great tool. So if you start, we're going to just look at training. What you can find in the training section are classes that are currently scheduled. You can't find in the training session are companies that will build you custom classes. That's a little bit different, but if you're looking for classes that are scheduled around the world, you need looking for something in Paris. You're looking for something in Palo Alto. You can come to this website and based on what you're looking for, you can find what you're looking for there. And there's a wide range of classes from OpenStack 101 to architecting OpenStack solutions, some high-end classes out there as well. And Red Hat and Morantis are also doing certifications. So if that's something that's important to some organizations, you can actually get your engineers trained and then certified on OpenStack from those companies. So as we go out public clouds, this gets a little bit more dynamic. You can actually look for something in your region. Maybe you're looking for something in Europe because that's where you are, or maybe you're looking for something that's in another region intentionally so that you have a geographic distribution. You're based here in Paris. You want something in the US so you can get some geo-diversity from your application. And you can drive through this. I'm not going to do all the clicks, obviously, but you guys can drive through this and find the solutions and the companies that are going to work based on where you are. You can also zoom through the region from the UI. So you can see, for example, there's eight in the United States and South Central United States. As you click through, it'll blow them up and you can see exactly what's going on there. So then you can get into systems integrators. If you're looking for somebody to help with this, maybe you've picked a distro. Maybe you haven't picked a distro yet. You're trying to pick a distro. The SI section is, again, regionalized. So based on where you are, you can find somebody close to you that will help you out and help everything from, maybe you need a cloud strategy. Maybe you're looking for a distro evaluation. Maybe you need somebody to help with Paz on OpenStack. And there's a profile for every SI out there and you can drive in and see what they offer. Do they know Nova? Do they know Swift? What are the components that they're familiar with and how they can help you out and help out your business? So the other section is drivers. And I touched on this a little bit. The plug-in model that's been designed for OpenStack has really generated a lot of flexibility. And to that end, there's a lot of testing that goes on. Companies can create a driver. Primarily today it's around Cinder as well as Neutron and that's growing into different projects so that plug-in architecture is proliferating. So people can make a storage driver and add it into OpenStack and get it certified. So you can come here. Maybe you have technology in your data center and you want to see if it will work with OpenStack. Come here, check it out and you can find that or maybe you're looking to buy something new and you want to make sure it works with OpenStack. So this is a great way to validate that and make sure that you're getting what you need from your vendors. I encourage you to ask them if they're part of this, if they're not already. And it'll sort of help drive the community forward and the whole project for sure. So this is just two examples here. When we talk about, these are two projects that actually I worked on personally and there was never one vendor in the mix and there was never one technology in the mix. It's always a wide range of things that are being involved. If you go to opensack.org slash enterprise you can get a lot more detail on this one. It was a white paper, the foundation put together, big data on OpenStack. So Selenia was the SI there. This company chose Red Hat as the distro and they used the Hadoop distribution. Hadoop is doing very similar things. A lot of distros available for Hadoop. Same exact model, right? So they chose Cloudera for theirs. They actually had a mix of Quanta and HP hardware for their x86 solution. They were primarily an HP shop and they wanted to experiment with some white label stuff. So this is where they took the opportunity and looked at the Quanta solution from an x86 perspective. On the storage side, they were focused on NetApp and Nimble. They had NetApp in their data center. Nimble was offering them a price point for high performance storage that was gonna work for them. So it's a pretty wide range of solution that included hardware, software, OpenStack and services to really get up and running. If you look at the Paz on OpenStack it's a little bit shorter of a list but that project was a little more straightforward I'd say. So again, Selenia was the SI. The distro here again was Red Hat. The Paz was OpenShift. This company had a large relationship with Red Hat and they chose RELL OSP for their distro and they wanted to stick with Red Hat. They also had some technical choices to go with OpenShift that were more around J2EE and some features in OpenShift that worked better for them. So the nice thing is they had choices. They were able to look into the community and find a choice and all their x86 hardware was Cisco. So kind of a great fit across the board. A lot of different vendors involved here as well. So the point of this graphic is you don't have to be alone. You're not sitting there on the stoop like wondering what's going on. Reach out. There's a whole ecosystem out there and with that what I want to do is we're gonna throw it out for questions to see if people have any questions. If there's something you're looking for maybe we can help you find. Please. You wanna take that? Yeah, so the marketplace itself has place for having reviews. It's just like L but the thing is like it's not getting popular enough. So but it's a call for all you all right. If you use a consultant as an integrator you can go and give your reviews on them. So it's not highly populated yet but there is a way to do that one. And another thing is like community is pretty open. You can, you will hear about someone doing good job or not so good job. Yeah. No not on the side but there is a way to eventually it'll get populated. Yeah I also encourage to ask for references right. That's pretty standard. Talk to their other customers and you know sometimes you know sometimes you get the golden customer right. You know you need to sort of be careful with that but you know people are like sure I'm saying the community is open and people talk right. So if somebody's doing a bad job out there I can tell you I've heard stories so I'm sure you will too. Is there anything else you would like to give us a feedback in terms of like I provided you that there is a way to review that but do you have anything that we can convey to the foundation and you can convey to the foundation because it's a work in progress right. Like there is infrastructure here and there is a way to do some reviews but again like anything else that you want to add please feel free to communicate directly or let us know we can communicate. Yes. The marketplace launched at the last summit so it's really brand new and that's why the data is not there for the reviews but it's coming. Any other questions. Usually there's three at least three questions. Hey it's obvious. Everyone know he's in it's funny but he's actually right everyone knows VM where this wasn't this wasn't a favorite contest. This was what we're trying to do is highlight things people didn't necessarily know about. VMware is obviously a big part of the community. They have been for a long time and I'm sure we'll continue to be that way. So this wasn't about sort of leave somebody out but it was really about trying to highlight things that maybe people hadn't seen. And we tend to see something. Yeah they show up in a lot of areas though. That's fair, fair feedback. And the startup slide was specifically meant for the startups to highlight them. So naturally like VMware or Cisco will not be a good fit there. You would see like more than four or three or four network vendors or SDN plugin developers listed there. Just size is small but just want to be highlighted there that's all. Anyone else have any questions? There we are. You have a what? In the distro space or other places outside the distros. I think it's actually harder for the distro guys to stay up than the other guys because the other guys are relying on APIs. They do change obviously but not nearly as dramatically as some of the underlying components. When we went from Essex to Folsom to as we went through these latest releases there were some pretty significant changes. We got to Havana we could finally do upgrades. That didn't impact people that were building stuff that were talking to the APIs but it really hit the distro guys pretty hard and having worked for one of those that keeping up with trunk is much harder for distros. As long as we're on that subject one of the things that I've seen with a lot of customers there seem to be worried about open stack upgrades every six months it's too fast. This is always changing. How do I keep up? What I would encourage you especially if you've chosen a distro is follow their cycles. That's who you're getting support and maintenance from. That's who you're gonna have to, that's who you're gonna call when it breaks. You're not gonna call the foundation. Lauren Sells is very nice but she doesn't take those calls. So those are the people that are gonna do that for you and they'll even handle the upgrades for you as you go through it. So tracking a distro release cycle is significantly more important than tracking an open stack release cycle. Having said that the pressure is higher on the distro providers to stay up to date or to stay current, right? So they try to do it as early as possible and did you ask about the SDN providers or the smaller players having their code up to date or is it more about customers? How are they keeping it up to date? That's quite right. There is definitely an issue there but most of the specific specialized providers like PIX which networks for instance who provide just network plug-in or Medakura or Swiftstack, right? They tend to stay up to date. They try to make it faster and we can track that actually by the code contribution they have and it's just open. Stackletics is there. Even foundation is tracking it there. We may not have it right over there but there's a way to track that one. From what we have seen earlier these specialized providers tend to stay current. The distribution is what it might take a little bit later but even there the pressure is on, right? And he mentioned about the support. Most of the system integrators they have for some kind of support so you can depending on how much the pricing is you can rely on that to get even if there's a version upgrade will they be able to support that? It's actually a good question to ask when you talk to a system integrator do you support? What do you support? And do you support upgrades? So something to keep in mind. Any other questions? Yeah? Kickstarter? Okay, okay. It's a good point actually. Yeah. It's actually a good point. I would suggest like there are lightning sessions happening, right? So when you throw that idea I see like if you, I mean anybody could choose at once but if you want to take it, give it a try. Kickstarter is an interesting way to fund businesses these days, right? There's been a few big ones but they're mostly a little bit on the smaller side, right? But you can certainly get a big project funded on there for sure. I have a call to action. Are there any other questions before we, yeah? It was there actually. I mean that's currently the marketplace lists both consultants and system integrators together. Maybe they'll get separated but right now that's all the marketplaces. And I mean you, like one of my personal thing that's missing is that the marketplace does not list value-added applications, right? So you only see the distributions of private cloud providers or the system integrators, the consultants. But anybody who is developing applications on top of OpenStack or anything that makes the application deployment easier, they are not listed yet. But eventually we hope it will come in. And you'll see on company's websites there's an OpenStack, powered OpenStack compatible, right? Those are different banners that you actually have to go through a process to receive that. You can't just pull it off the website and throw it on yours. You actually have to get a certification done to do that, right? So look for those as well when you're looking at companies and make sure that they have that compatibility that you need. Show up, like, if you wanna see that. What features they, we can go to the site and show if they're interested. You wanna go to the website? Yeah. Would that be useful? That'd be useful. Like we can show, like for now it lists like what are the APIs that are supported by a distribution provider or a service provider, right? And what are the features they offer? Do they offer just storage? Do they offer compute? Like, the marketplace try to list those things. You can drill down the details of any specific service provider that you're looking at. And apart from that, like you also have the certification banners or logos compatible or certified. That will give you some kind of a guarantee on what quality they're at. Which one do you wanna bring up? Only clouds, for instance. So you can sort of drive through. You know, maybe you're looking for something in North America, right? Click down. With Canada, they loaded first. Oh, French at Canada, that's it. So, you know, Vexhost, and we can drive into Vexhost and learn more about them, right? And see what they do. And the version is listed, right? Like they are still on Havana version. This particular provider. And what kind of building pricing options, right? Hourly, monthly, long-term. Apparently they have contract too. So, yeah. And this is where you can read reviews. Excuse me, you were asking about the reviews, right? Apparently it's not populated, but there's a way to write review and start them. Great, anyone else? So finally, like, if you have any, if you have used anybody, please go and populate these reviews that's gonna help the community. And if you are one of the service providers, a consultant or an SI or any provider, and if you are not listed here, please initiate the process so that you get more visibility. Thank you. Thank you. Thank you.