 I've got about five minutes to go through this, but really what we want to do is connect to the people to the fishery You know people want to eat local now, and how do we take advantage of that and can we? You know is there a premium price there for eating local if you can connect people with the fishery if you can You know get the stories and the history of the fishery and also get fish to people Because if people should eat more fish and then also sustainability The you know providing fish for now and in the future and so what I have here are a few examples of some programs That are looking at alternative marketing. So not the you know the typical just sending it off But you know different ways to get fish to people New Hampshire Sea Grant has been working with New Hampshire seafood comm And that is connecting sort of individual fishing vessels You know letting people know when the fish are coming in when the lobsters are available you know here's a Guide of sort of the seasonality because seasonality is a part of these fisheries as well You can't you know if you go to the grocery store. You might say this is the fish I want today but with you know seasonal buying buying the fish when it's in season Is you know maybe looking at that and getting a higher price on that Also market your catch this is another Sea Grant program This is out of the California Sea Grant, but it's a whole website So if you're interested in getting into some of these alternative market marketing programs this Mark your catch site is a really helpful guide in that it really can explain all the steps, you know for the different programs that might be available from the You know the traditional marketing Selling to a buyer through a processor Distributor and then to food service or retail and then gets to the consumer the alternatives here are either direct to consumer or Direct to the food service in the retail and then that can go to the consumer that way Here's probably the busiest slide you'll ever see But These are you know this really breaks down what market your catch has so these are all the alternatives For alternative marketing off the boat directly off the boat farmers markets. We just talked about that Community-supported fisheries so buying a share in someone's catch and then Getting that fish through the year seafood buying clubs online markets Having your own market selling directly through retail markets or restaurants and then Institutions and so you know there's lots of trade-offs with all these alternative methods There's no simple way to do this But what the website does is break down all these different parts costs Permits requirement required time the number of people and it helps to make an informed decision on What some of these alternative methods might be? Just some specific examples, you know, these are not endorsements of these companies, but they're you know companies that are Connecting the sort of individual docs individual fishermen with Chefs so see the table is doing that and so that's you know sort of fresh fish Direct to the chefs, you know, and you're selling that story You know where the fish came from you can say this is the person who caught your fish and You know get a higher more premium price for that Sipka salmon and so there's a Community-supported fish fishery that is At last Alaska salmon that is being marketed into the the Midwest so you're buying a share of that catch In Alaska and it's coming into Wisconsin. So, you know, there is The time maybe now, you know, if we can get Alaskan salmon here and people want to buy that why not buy even closer to home with white fish Technology taking advantage of that so that selling online Or at least having a web presence Oregon Sea Grant has put together an Oregon catch app and so that really helps You know to navigate the sort of you know what the different species are You know where the species are coming from what you can expect for cost What you can do to cook that species? You know where you can buy it and so you can really focus in on those Fresh catch when it's available Also social media so Interacting with the customers in real time, you know the it's easy to make a Facebook page or a Twitter feed It's a lot harder to stay on top of it all the time because that's that's what it takes and you know some of these August This is the the last update from the the Vivian May out in New Hampshire. So, you know, maybe not You know really keeping up on that but it's a way to Let people know what's fresh what's coming in when you can come in and get different species and Then just some you know moving challenges. I think you know with Great Lakes species We're a very whitefish dominated fishery and Do people want to eat whitefish every day? I don't know, you know, if you go to the the coasts. There's a lot more diversity Yeah, I would eat whitefish every day So limited species There's also that seasonal component, you know when the fish could be caught And then in terms of aquaculture, you know a lot of the same marketing can be done It can be used that way selling direct And meeting the demands Expanding the industry to produce more and then sort of timing when the fish are available. So That is the quick version we've got Brandon Pigott from Aquaterra Rebecca Nelson from Nelson and paid Dennis Hickey from Bailey's Harbor Fish yeah, and Mike Leclerc from Susie Q and So I guess we'll just kind of start from the left. We've got aquaculture on this side We've got commercial fishing on the other side. We'll go through our intros first my name is Brandon Pigott and My brother and I Skyler started aquaterra farms Well, we've been working on it for about seven years. We actually started our farm about two and a half years ago and The only I can say at this point is if you want to make a small fortune in aquaculture is you better start with a big one Because you need it We want to do something different than what everybody else was doing and so we've kind of focused on Arctic Char and We worked with the University of Wisconsin Stevens Point We wouldn't be where we are today without them We had sort of a quasi public-private partnership we worked with them and I Think Rebecca can also test to the quality of the people at Stevens Point Terrific terrific people We came into this we're businessmen. We had no idea about fish whatsoever, but we just had an idea and I'm on the I'm also on the WA a board and a lot of the members there So well, you're not really a true fisherman or fish farmer until you you've killed 250,000 fish Well, I can do a test now that I am a true fish farmer So we've done our fair share of kill-offs and for a variety of reasons and there's you know There's you can go on and on about why lack of oxygen Switches going off when they shouldn't go off things like that. It just it just happens. You have to be prepared in this business for for anything and Have a lot of duplication of equipment and even when you do all that you you still run into little mishaps that You end up with a tank of white bellies instead of round tops So One of the you know, we kind of I'll just talk about our market a little bit we we chose Our location based on what we call the Golden Triangle, which is Chicago, Milwaukee and Madison that was kind of like we focused on And we wanted to look at a high-end fish because we felt it's going to be a little bit more expensive to grow them indoors and recirculation then then outdoor ponds and It also gives us an ability to You know harvest year-round So we've done that We're working on A more sustainable way of getting eggs what we found out with Arctic char It's not a the most popular fish out there like rainbow trout where you can get eggs every 10 days if you want We were getting them once a year and we had to change that formula. So we've worked with some other people And we've been able to get more eggs more often and that that's key to a successful Harvest on a consistent basis year-round So that's kind of like our introduction all uh, I'll pass this on to Rebecca and then any questions at the end will come back and I'll answer those Hi, I'm Rebecca Nelson with Nelson and Paid incorporated in Montella, Wisconsin And I'd like to start just by thanking Sea Grant Kathy and Titus and you guys for putting on this event I think it's really nice to get this group of people together and the lunch was awesome. Thank you Our company has been in existence for over 30 years and we focused on aquaponics for the past 20 years So aquaponics is a little different than just fish farming in that we raise fish and tanks and then the waste from the fish Goes through a series of filter tanks and feeds plants. So essentially we raise fish and plants in integrated systems These systems are both sustainable from an environmental as well as an economic point of view Our company as a whole has a very broad reach in that we are growers We demonstrate the technology at our facility in Montella, Wisconsin But the main part of our business is to help people get started in aquaponics. So we provide the training We provide complete patented proven aquaponics systems, and then we provide long-term grower support We also as Brandon had mentioned have a connection to UW-Stevens Point We have a public-private partnership and we work closely with Stevens Point Now it's I guess we're going into our fifth year Of together offering the first of its kind university course in aquaponics So that course was originally came together because as a company we had a great deal of knowledge And we were doing a lot of teaching but there really wasn't university courses in this technology yet So we got together with Dr. Hartlip at UW-SP Launched that first course five years ago, and now we've worked every year to expand it and at our facilities in Montello There's our commercial demonstrations But we also have a portion of our new greenhouse that is leased by UW-SP for research in aquaponics So we really work closely together to expand educational opportunities as well as research opportunities for the aquaponics industry to grow To touch a little more on the aquaponics technology We always have an input to our system, and that's the fish feed most aquaponics has done indoors in a controlled environment So you know we can do it year-round and the goal of our growers as well as our company is to provide food locally And it's why it fits so well with with this conference and then the upcoming food summit It's all about providing local food to a community We can grow a lot of food in a small space so we can be in an urban area We can be on the edge of town we can be in a rural community providing fresh vegetables fresh fish Every single day of the year. So again, I'll be happy to answer more questions, but I'll pass it on I'm Dennis Hickey a commercial fisherman from Bailey's Harbor our family Started commercial fishing in the mid-1800s when our grandfather came from Norway and my Grandfather and his brother fished then my father and his brother fished and now my brother and I fish for 50 years and we're just in the process now passing on our fishery to my son-in-law Todd Stuth We fish all types of gear that are available to the commercial fishery in the state of Wisconsin We fish Wisconsin for the commercial fishery has three different zones That you're allowed to fish in one is from the state line down by Indiana all the way up to The door peninsula that's called zone three and then zone two is from Bailey's Harbor around to the other side by Chambers Island and then the south end the Green Bay is zone one and you have to have quota in each different zone and Quota by species that you're going to fish also for each zone. We own quota in all three zones we our mainstay of our fishery is a commercial fishery for whitefish and We do mostly wholesale out the whitefish, but At times in the summer we have a lot of tourism in Door County so we have a Retail shop, and we mainly use the shop three four months in the summer and the rest of the year We wholesale the fish out I think that There's a lot of talk about different species in that since I've been fishing in the last 50 years We've lost about five species of fish that we were dependent on to generate income A lot of times the sport fishery Has picked up on the species and wind up. They're able to continue to fish those species Well, we're not I don't think a lot of people even realize and I see luckily we have Mike Claire here People wouldn't even think that we wouldn't be allowed to take ale wife anymore my brother and I started out fishing a wife for a cent and a quarter a pound and Now they're off limits to us. They use them strictly as a food fish for the trout salmon for the sport fishery and One of the big problems we have in the commercial fishery is not necessarily marketing, but I think that a lot of the effort With the sport lobbyists and everything to take away our species and Keep our fishery from being able to grow is a bigger problem than trying to market right now And right now the latest thing the sport fishery We were down basically to just whitefish as a species that we got a the whole fishery is dependent on and Right now the sport fishery has developed a huge sport ice fishing fishery for white fish so I Can see that they're all they'll be pushing to Move in on not allowing our quotas to be as big as they are now on whitefish. So I think with that I'll I'll just Get some questions later, but that'll give you a little idea about our fishery Now my name is Mike Leclerc from Susie Q fish company in two rivers I'm a fourth generation fishermen my dad started Well, my grandpa and his dad started years ago off of two rivers and The fish with one boat and my dad started In the 60s bought a trawler when the Aleph let Dennis was talking about the Aleph problem DNR asked us to Find some place to go with this Aleph said to help Get rid of the Aleph so we started trawling where you pull the net behind the boat at that time it was 70% of our Business we were catching 10 12 million pounds a year white of Aleph 1992 DNR says you got to stop because we're saving them for Sport fishing so we diversified we went into trawling for smelt Started a fish market Then we fished chubs and now we're fishing some chubs and Some whitefish we've got a very small quota into rivers because when they DNR Made the quotas they went on past performance And when we when everyone else was fishing for whitefish we were Fishing for a wife, so we ended up with a small quota in zone three Right now we're Our fish market we started as I said in 1982 because we had a hard time selling our product the smelt Lake Erie was catching a lot so we bought machines to clean the smelt Then we went into smokefish business Started out with two small houses now. We're up to six houses of to smoke fish. We smoke a lot of Salmon from Chile Atlantic salmon a lot of salmon wild caught Sam chum salmon from Alaska Our own whitefish that we catch chubs that we catch Herring from Lake Superior and Some other species you get your carp Other species, but that's the biggest part of our Business right now is the smoking end of it fishing seems to be going like Dennis said down down and down because there's DNR regulations like I said, we've got a small quota I don't know what the future is going to bring but With the farm with the aquaculture and raising fish I think the salmon is going to be the up-and-coming thing that all you do all they can do is, you know fit I should say the aquaculture part of fish farms Right now we've got doing some research for USGS with the chubs They we catch chubs in our trawl they Got the chubs take the eggs out in the sperm and mix them together and send them up to a Hatchery in Lake Ontario last year. They took over one million eggs To hatch off our two boats, so they this year they're trying it again. They had a very good Recovery or whatever you want to call it in that So they want to do it again But like I say, that's But all we got left is a little research and a couple whitefish to catch To really open it up to the audience You know, what do you want to know about aquaculture or commercial fishing? What are your questions? Talk about that a bit because it's not a commercial fishery. It's not aquaculture It's actually a commercial fisher now helping a conservation effort, which is pretty unique Well, actually if you'd like I have my son-in-law here Also one of the captains that probably caught more lake trout than anybody in the US this year They could tell you in detail about this if you'd like if you're interested Now it's up to our leader here Sure, I just think I think it's unique because Your commercial fishermen you guys, you know explain what you're doing it for a living Yet at the same time you're willing to use your skills and resources to go to another Part of the US and help with a really important conservation effort I mean somehow we don't know for sure, but Lake trout got into the Yellowstone Lake and They're a big threat to the cutthroat trout there and They have to be controlled in some way and I think after maybe deciding on about 50 different ideas on how to do that Calling Dennis Hickey and having his crew go to Yellowstone was We my brother and I originally started further west We were asked to go out to Lake Ponderay in Idaho and we did and We actually I think You'd never totally get the trout out of there, but we did restore the cut through our of the Sockeye Cokini salmon to Lake Ponderay and after that then we had calls from a quite a few different Agencies and everything they come and do the same thing but as far as Yellowstone Lake now since my brother retired and I Try to back off These fellas have taken over and they've expanded our Assessment fishing and research part of it considerably But if you wanted to hear about that and everything I've got two guys here that that are working on it right now Basically the end of yellows we took all the commercial fishing technology We applied it to meet research needs And I mean we work with about 11 different agencies cooperatively to help manage various fish stocks help assess different fish stocks and you know with the Trend downward in commercial fishing. We had to find another revenue generation And that seemed to work and definitely helping out in a lot of different ecosystems to provide the balance And I think the biggest thing is in the western part of the country the general public was polled in Over 51% of the general population Agreed that they wanted to restore native equal systems to what they previously were or to provide as much balance as they could And that's where the pressure has been on now on a lot of the different government agencies to restore that So that's where we stepped in and I mean we I think we're in about 11 different lakes right now They have boats in five states I Heard a lot about Different You may have just answered my question But there's a push for Increased demand eat more fish, but then we're hearing stories about how like Michigan can't produce the quantity of fish Is it time for the state to step in and help that process or what's the answer eat more fish? But you're not producing fish Well right now We can produce whitefish We could produce lake trout But that's the DNR has been trying to get those Back in Lake Michigan for 50 years. I think they've fully accomplished Getting the truck restored in Lake Michigan again as far as I know in our zone anyway There's no problem catching them if you go where they're at We've done a study with USGS and We found that there are quite a few Naturally reproduced late trout already we've shown this to the DNR and They say well, that's not enough So we asked them well what what is enough? How many lake trout do you have to have in the lake? Well, we don't know when are you going to know we don't know So there's fish out there you can produce but Like I said Dave the problem with the seems like Wisconsin DNR they have to State statues they have to keep a viable commercial fishery yet have a sport fishery so What's what's a viable commercial fishery? It used to be in the late 70s. We have 250 commercial fishermen Certainly you can you the world is going to be moving towards aquaculture it already is we've exceeded Consumption of wild caught at this point and or people are eating more farm fish in the world than ever before in more than white caught on wild cocks, excuse me, so that is happening as we're speaking and as the demand for fish grows as Middle classes rise throughout the world and that's happening the demand for protein and most of that will become from from fish People overseas eat a lot more fish than we do in this country So that's you know, what's one of the key demands and so farm fish is it has to fill the gap. There's there's no alternative The wild caught Population is dropping. There's countries like China. They're just taking a lot more than they're supposed to They actually Amid it to that they took 50% more of their lobbing than they should have last year so It's it's it's it's going to keep growing and People will start the farm fish Sort of bad taste if you will Will go away because most of the people will be getting Farm fish there's people that think they're getting wild caught now. They're getting farm fish. Anyway, it's just the nature of the beast and There was a there was a fisherman a lot of commercial fishermen up in Bayfield that had a sticker on his truck. It said friends don't let friends eat farm fish and He was actually processing some of our fish before we opened our own facility and He took the bumper sticker off his truck, so There's good quality farm fish and there's not so good quality farm fish It really depends on how you do it and in your commitment to putting out a very good product I definitely agree that fish farming is is the future of of seafood There'll always be wild caught fisheries and I'm so happy they're there But if you look at the need for seafood and the need for protein around the planet fish farming is is is a must now a lot of the The roadblocks in our country related to fish farmer regulatory So when you look at innovative approaches that don't have discharge don't have waste like in aquaponics We're using the fish waste to grow plants So we're actually getting a whole another crop by utilizing that fish waste at the same time Eliminating any discharge from our system So, you know looking at at the big picture impact of what a fish farm can be and how it can be innovative and Environmentally friendly as opposed to a lot of the bad reputation that fish farming has You know, there's there's amazing options out there to raise fish in an environmentally sustainable way And in aquaponics then you're adding this whole other product of a plant production as well. I Can't resist this. I gotta I gotta add From the commercial fishery an angle on this. We've got a situation over on Green Bay going on right now We had probably 25 years ago. They took walleyes off the commercial list and they use federal monies the plant Walleye and then when they took those federal monies they it was to Rehabilitate the commercial fishery and I can remember a lot of the guys the old-time fishermen most of them are gone now said if they ever take them off you'll never see them again and That's basically what's happened up until now the sport fishery has taken over on the walleyes. It's like Unbelievable the amount of walleyes you have out on Green Bay right now Every spring they go up the Fox River and everybody plays with them and they catch big fish big walleyes They take pictures and throw them overboard and they go right back out and what do they do they eat our perch and Everybody's wondering where did all the perch go? We have good hatches every year and yet they never grow up By the end of the year, they can't find them our biologist DNR biologists same thing They say well they aren't growing up well It's it's not too hard to figure out where they're going when you lift the trap net over there You'll have a thousand pounds of big walleyes in there. You got to shovel out of there every day in each net We're handling thousands of pounds of walleyes. They could very well be nobody says you got to fish out the wall I smell but they should be put back on the commercial list and from what I've heard here There's there's people looking for walleyes pretty good right now and Lent coming up They'll be looking for walleyes and that's part of our problem in the commercial fishery We've got sport interest sport lobbies They have their walleyes for tomorrow their big tournaments and their patent all the DNR guys on the back said you're doing a great job You got the bay full of walleyes, but the walleyes are and we know from this last year I paid more attention to taking stomach analysis on the walleyes They're they're eating the whitefish too So they're going to eat up the whitefish and then the DNR is probably planted 10,000 spotted muskie again this year and One of what muskies eat they eat cisco's and what are cisco? That's whitefish So they're going to eat up our whitefish the sportsman are barren down on the whitefish with ice fishing and Pretty soon our last species is going to be gone and they talk about the Economic impact of the sport fishery all the time well if you take all the fish away from one person and give them to another How can the other guy have an economic impact and the fish eating public the people who want the fish have to help us You know go to the DNR and say hey we deserve our share of this lake, too Probably when the key elements that affects us is the water quality and we were blessed in southeast, Wisconsin with a lot of iron in our water and We we put in a filtration system that Didn't do what was supposed to do and it causes a lot of problems and we just put in another one I mean these are filter systems across 30,000 dollars So it's you know, it's no small chunk of change and we finally got one that looks like it's doing what's supposed to do in our water is pristine, so All I can tell you is probably the biggest Focus I would look at if you'll think about starting a new water quality and Make sure you you know for your species of fish you've got the right Chemistry in the water It seems like different types of regulations are sort of a barrier that you guys are facing But at the same time a lot of those regulations ensure that aquaculture locally raised fish are Superior in quality and health to a lot of the overseas fish so can you talk a little bit about sort of what you would Change or I'll address that from from my point of view with aquaponics, but maybe Brandon can touch on it related to aqua aquaculture There really isn't a regulation That affects the quality of our fish in our case. That's completely self-policed You know we we raise fish that that don't have growth hormones There's no antibiotics we raise them in clear water with a very high quality feed And that's what makes our end product completely different than the imported fish. So that's self-regulated Typically the regulations that that our customers and ourselves deal with have to do with things like building permits and electrical permits when you're starting up Now in aquaculture where you're raising fish outdoors In and natural waterways you're dealing with things related to the DNR So the quality of the end product isn't where the regulatory hurdles are in any way That's up to the the individual culturalist Though the Wisconsin aquaculture Association has actually been working hard to present a bill that would ease the regulation And getting into aquaculture and I think Brandon maybe you can touch on that a little bit As far as the regulations go that that I think there's there's two different fish farms in Wisconsin and one is more regulated because they send Their effluence downstream where we Recycle everything and we're also in the aquaponics But we we reuse our water. We we have very expensive filtration to put it through So we don't fall into the regulations that are happening with The people that make bait fish and things like that outdoor ponds That basically you cut in from a river it goes through your ponds and it goes out back into the river So you're washing everything downstream. That's where the regulations are coming in and affecting those people We have our regulation is we have a veterinarian that comes to us once a year looks at our fish Takes a portion of it Dissects them make sure everything is is way it's supposed to be and we got a we get a clean health certificate for one year It's in our best interest especially on an indoor recirculation system To keep the fish healthy because if you don't they are it's it's you know you you're on a very balanced Kind of a knife edge if you don't do what you're supposed to do You're gonna lose a lot of fish and there goes your investment So it's really in your best interest to keep the fish healthy and happy The help happy fish is a healthy fish and there's so many things that can make a fish go the other way It's amazing, but so anyway, it's as Rebecca said it's a lot of self-policing. It's your self-preservation if you don't do it right you're done and And then we also have the fish the state veterinarian come in and check us every every year, so We look at that also our food is is is inspected by FDA So that part of it and we spend a lot of money our basic expenses on food and High-quality food, so that's you know how we do it The other fish farmers I think are more impacted by the rules and regulations I stated earlier It doesn't really affect us in the back there we get a lot of calls from fish farmers and Companies in the state of Wisconsin to do aquaculture and one of the biggest issues we do run into our hurdles With some of the regulatory issues. It's mainly related to effluent mainly phosphorus low-wits and nitrogen low-wits What we run into is that aquaculture is placed In a whole different category than any other agricultural product So if you want to have a chicken farm or a cow farm or anything like that a pig farm You are regulated by the Department of Ag But aquaculture is regulated by the Department by the Department of Natural Resources because of the water requirement, but aquaculture is Agriculture and there's legislation right now that's it's in the talks with the legislators to Get that designation changed so that aquaculture will become regulated by Agricultural entities like USDA because it still is raising products just like anything else It's it shouldn't be held way up here at this regard so the biggest problem is that they're kind of placed on pedestal and And Every case every time you try to come in and build a facility. It's looked at in a case-by-case basis There's no standards. There's nothing up front. It says if you want to come to Wisconsin and build an aquaculture facility This is the standard you have to meet it's a case-by-case basis and often that case is You tell us what you're going to do and we'll tell you if we're going to let you do it and there's no business in the country that's going to come into a state that does that because They want to know up front where we're at and so that's probably the biggest hurdle I think Rebecca answered it very nicely that it's not the product The quality of the product is high But we're regulated by these permits like effluent permits and things that it's from a whole different perspective The bill that's in place right now that they're looking at getting Past will will change that it doesn't give aquaculture a free pass doesn't mean that You know, you're going to be able to just go build a farm anywhere or do anything anywhere It's there's still going to be regulations involved with that and so it's just kind of making things a little bit easier So that if you want to do aquaculture in the state of Wisconsin you can we have companies that would like to and we have companies trying to and they can't Really deal with the permitting requirements. So they're ending up going to other states like Iowa or Ohio or somewhere else We're there's a little less stringent regulation But I don't that's just something that's kind of new hot the presses and it's happening and you may hear about it You may see it in the papers There's some groups out there saying that this means no regulations for aquaculture This means there's going to be a farm everywhere and they're going to ruin your water quality and that's pretty far from the truth Most of these folks that own these farms of these businesses care about the environment. Most of them are Sometimes second third generation farms. They raise their kids there. They're drinking the water so they take good care of it and we are blessed with great water in Wisconsin and We can raise fish in Wisconsin and we can still protect it be sustainable And that's kind of what the new aquaculture movement is all about Because we need to provide fish to everybody or else Just like the wild fisheries that that disappears and we also don't have aquaculture If there's some way that we can help educate the consumers about the pack like for instance Most people that are eating your cod fish fries have no idea Overfishing of cod and how old they need to be to mature to you know Sexually reproduce and how humongous cod used to be and now how small they are also things like Potterbury salmon in Alaska that's doing a lot of Not coming out as well I would say it's really all about supporting local farms and local fisheries Putting the word out letting everybody you know events like this are great the local food summit over the next couple of days Those are the kind of the kind of events that start to educate people But if you're not supporting your local food system, none of those things will happen I mean, it's all about supporting local farms going to the farmers markets telling people about the products that you know That are farmed locally whether it's fish or fishing vegetables fish that are caught locally You know even regular farms. It's it's just all about supporting those local food systems as far as the education If you don't put your dollars there in your local food system, then they'll go away It'll just disappear And then we'll have like like Greg said everything coming in from China When you look at the quality or the lack of the quality in the seafood that comes from overseas It's terrible. I would never ever eat a fish brought into the United States if it wasn't farmed here caught here, I don't eat it and It just comes back to you know the quality of the inputs To get that end product I'll just add something quick you to that I'm of a different generation, but I see everything happening on social media And I really think there should be a whole campaign in the social media because that you can do burst and you get it out The people very inexpensively and I think the educational process could happen through that and And literally I mean you get you know apps and all kinds of things that could happen through social media That you know give our younger generation an idea of what they're actually eating what they should be eating and What to look for it because it is an educational process. There's no question about that I had a question about the aqua advantage salmon that was pretty recently passed through which is the genetically modified salmon, which is the first genetically modified living organism to be Put forward and approved by the FDA. How does that? impact Wisconsin's aquaponics or first farming culture in future does it I Don't think it does. I really don't think it does You know people gonna have to make a decision on I mean you have a lot of people that won't eat GMO brains Some of these companies are getting long-term Liability insurance because they don't really know What the impact long-term impact on the human being is I guess it's the same thing about GMO fish What is the long-term impact? We have no clue maybe nothing or we could have gills in 50 years So it's hard to say but I don't see it impacting Wisconsin Back in Minnesota Supposed to have environmental space for aquaculture and I had that guy Elliot Ennis that was working on a GMO fish back then That's how long it took him to get where we are now This guy life is actually threatened all the time that he's environmentally. He had a travel kind of incognito I was kind of running away from my time. I've seen him on the internet It's our way, but What they're doing there is placing a gene from a Atlantic Ocean fish that could live in that cold water make it grow faster They would put in the Atlantic salmon and it's basically they're just make the crosses a lot faster They get that gene in there And it's amazing you're growing a fish more efficiently with less food and it's getting like twice the size Very quickly But again, they're looking at containing it So it's not going to be a state or anything like that but most people aren't aware of it Probably about 80% of food and we go to the grocery store. You're already buying GMO products And I work for Michigan State University We're big in agriculture research big land-grant school That's what they do. We were fire bombed by elk 10 years ago New Jersey burned one of our buildings down I mean a lot of our land-grant schools are doing this stuff because we work with these underdeveloped countries that Can grow these crops in these very arid regions to sustain these populations so they don't starve to death You know, it's a balance what you're doing with this stuff