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Rudy Project. Elevating Your Performance.

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Published on May 16, 2012

With its sunglasses, prescription glasses, helmets and goggles Rudy Project has been making world-wide sporting history for 26 years.
A sports eyewear leader for 26 years, Rudy Project is leading a race that knows no limits: the continuous pursuit of excellence, in its materials, but also in design and performance. Yes, because in sport there are strict rules, mistakes are not allowed. Only the result matters. Rudy Project is an established brand above all because of its technical sunglasses and rx sunglasses, but also for its ski goggles and helmets of the highest technical level unquestionably synonymous with great performance. It's a company that knows sports very well, and listens to the needs of its players in order to ensure winning solutions. Founded in Treviso in the Veneto region in 1985, Rudy Project has been a leading company for products made in Italy the world over and with its second generation of entrepreneurs, Cristiano and Simone Barbazza, has also confirmed its international success.
Established with the aim of improving the performance levels of athletes world-wide, Rudy Project has had such great success as a result of its constant investments in the development of new materials and technologies for lenses and frames, with a special vocation for total quality and a truly targeted marketing and communication strategy. Love for progress, passion for style and attention to quality have given rise to an exclusive collection of technologically-advanced sports accessories. "Technically Cool" is the company payoff, two words that best express the DNA of every Rudy Project brand product used by more than 10 thousand professional athletes in all sports, all over the world. It is no coincidence that Rudy Project helmets were the most commonly used among athletes competing at the World Ironman 2011 Championships in Kailua-Kona (Hawaii), the world-famous extreme triathlon competition. "Many internationally-renowned champions choose Rudy Project to win", says Simone Barbazza, Rudy Project marketing manager. - "From golfer Edoardo Molinari to cyclists Ivan Basso and Vincenzo Nibali from the Liquigas team, not to mention the sailing stars competing at the Volvo Ocean Race 2011-2012 who are crossing 5 continents over nine months at sea. In terms of quality, we do not compromise, so that we can satisfy the most demanding sports stars".

From cycling to golf, from skiing to sailing, but also triathlon, running, trekking, free climbing and a whole lot more: Rudy Project is here for champions, whatever their sport.

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