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How to choose the best SEO agency or company explained by Digital NRG
Search Engine Optimisation (SEO) is the work and processes that are carried out on your website, or around the internet, to get your website ranking in the results of the search engines. SEO is important, very important; however, it should be one form of digital marketing to get potential customers to your website. Although some large organisations prefer to have “in-house teams” work on their SEO, many outsource to specialist SEO agencies to get the best and most expert services, usually at less than the cost of one in-house person’s salary.
Outsource SEO to an Agency or build an In-House team?
The first question to be answered is “are you better of having a team in-house to manage the SEO or outsource to an agency?”
In-house SEO team
Hiring an SEO Expert can be difficult, time-consuming and expensive. True SEO specialists are few in number. The good ones are usually working for an SEO agency (or running their own). However, once you have found the right candidate, they can create and plan policies and working practices that can be followed by an SEO team – sharing their expertise. Like Premiership footballers, the demand for the best “SEO Players” and the rewards for getting one that brings success – drives up salaries and costs.
Working on one website or within one industry can blinker them to “what SEO is”. SEO practices change on a monthly basis. Not the core good practices, but the intricate and detailed work that gets that extra 1% success, that 1% that gets you ahead of the competition. The 1% that delivers on your goals.
On the plus side, if your businesses sales are highly dependent on digital marketing and website sales, an in-house SEO team could be beneficial. Being close at hand they can attend all marketing meetings, product development discussions and be part of the plans from the outset
Finding an SEO Agency is as easy as searching Google – there are hundreds of them within a few miles of your business. Finding a good SEO agency can be a little more difficult. Even though the best SEO companies know the value of their work, and the results it can bring a business, the sheer number of competitors keep the costs and rates at reasonable levels, ensuring a great ‘return on investment’ for your company. Using the Premiership Footballer analogy, the best SEO agencies in the UK can play in the first team, know the success and results their work can bring but are also wary of the other players who could come off the bench and take their position.
A good SEO Agency will have a speciality industry that they work with, usually, from the number of referrals they will receive, but will also work with many different companies and industries. This gives them a “whole of market view” on the best SEO practices to achieve results. The intricately detailed SEO work, we mentioned above, is the key to their success and so they will spend hours researching, testing and implementing strategies to get their customers that 1% ahead of the competition.
Although not on hand for those last-minute marketing meetings, the best SEO agencies should make themselves available for all relevant meetings, and or be available to plan and discuss action plans resulting from such meetings.
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