Director Chris Palmer brings us this unusual and surprising new spot. Shot on HDCAM on location in West London this latest Transport for London commercial has been devised to highlight the danger for cyclists of not being seen by drivers. A simple test effectively reveals how shockingly easy it is to not notice other things when the eye is steered in a certain direction. Try the test yourself. You are sure to be surprised!
Tareq @ Glassworks has been responsible for grading whilst Duncan Malcolm conformed added effects and created versions for terrestrial release and the internet.