 eBay is always changing, always evolving. The question is, can you keep up? We have a great video for you today, lots to discuss and a lot of controversial points for you to discuss in the comments. The eBay site changes over the past few years are having mixed impact on sellers with some great benefits and some massive drawbacks. Firstly, let's look at the benefits of the changes. So we have new features and tools to help sellers improve their listings and reach more buyers. These include new listing tool. The listing tool provides a unified listing experience across desktop and mobile web browsers and includes features such as drag and drop image editor, a new template system for creating professional looking listings and the ability to save drafts and publish listings later. eBay promoted listings which allow sellers to promote their listings to more buyers for a fee. Sellers can choose to pay per clip or per impression and can set their own budgets. eBay Trending, which helps sellers identify trending products and categories so they can list items that are in high demand. eBay Product Research, this tool provides sellers with the data on product sales, trends and competition so they can price their listings competitively. eBay Seller Hub, this suite of tools helps sellers manage their listings inventory, orders and customer relationships. As well as these new features and tools, eBay has also made a number of changes to its policies and procedures to help sellers reach more buyers. For example, eBay has made it easier for sellers to ship their items internationally, reduced the fees of sellers who offer free shipping, improved the search algorithm to give more visibility to listings that are relevant to buyer searches, introduced new buyer protection programs to give buyers confidence in buying from eBay sellers. Overall, eBay has made a number of changes in recent years to help sellers improve their listings and reach more buyers. These changes have helped some sellers to increase their sales and profits, but others have struggled to adapt to the changes, more streamlined and user friendly interface, with changes that include a new homepage. The new homepage is more personalized and easiest to navigate. It features new search bar as well as recommended listings and categories based on buyer's past browsing history, a new listing format, which is more visually appealing and easy to read. It includes larger images, a more descriptive title and subtitle, and more prominent call to action buttons. The new checkout process, which is faster and easier to complete, it includes features such as one-click shipping and billing information for future purchases, a new seller dashboard. The new seller dashboard is more comprehensive and easy to use. It provides sellers with a single view of their listings and orders and customer messages and other account information. In addition to these specific changes, eBay has also made a number of other improvements to its interface such as making the site more mobile friendly, simplifying the navigation menus, using larger fonts and more white space to make it easier to read, improving the overall look and feel of the site. The goal of these changes is to make eBay easier to use for both buyers and sellers. By streamlining the interface and making it more user friendly, eBay is hoping to attract more users and increase sales on the platform. Overall, the eBay interface is now more streamlined and user friendly than it's ever been before. These changes have made it easier for buyers to find the products they are looking for and for sellers to manage their listings and orders. Let's look at the drawbacks of eBay site changes. Higher fees for sellers. eBay has increased its fees for sellers in recent years. These increases have been driven by a number of factors, including the need to invest in new features and tools to help sellers improve their listings and reach more buyers. The need to fund eBay's buyer protection programmes. The increasing competition from other online marketplaces. The following are some of the specific fee increases that eBay have implemented in recent years. Final value fee. The final value fee is a percentage of the total sale that sellers pay to eBay. This fee was increased from 10% to 12.8% in 2021. Listing fee. The listing fee is a fee that sellers pay to eBay to list their items for sale. This fee was increased from 30 cents to 35 cents in 2023. An insertion fee. The insertion fee is a fee that sellers pay to eBay to insert their items into eBay search results. This fee was increased from 30 cents to 35 cents in 2023. Optional listing upgrades. eBay offers a number of optional listing upgrades such as featured placements and bold titles. The fees for these upgrades were increased in 2023. The fee increases have been met with mixed reactions from sellers. Some sellers have complained that the fees are too high and are eating into their profits. Other sellers have said that the fees are justified, given the value of the eBay provides. eBay has defended the fee increases, saying that they are necessary to invest in the platform and to provide sellers with the tools and resources they need to succeed. eBay has also said that the fees are still competitive with other online marketplaces. Overall, the fees increases have had mixed impacts on sellers. Some sellers have seen their profits decline, while others have been able to adapt to the changes and maintain their profitability. Here are some tips for sellers to reduce their eBay fees. Use free listings. eBay offers a limited number of free listings each month. Sellers can take advantage of these free listings to save money on the listing fees. Bundle items together. Sellers can bundle multiple items together in a single listing to save money on insertion fees. Use optional listing upgrades sparingly. Optional listing upgrades can be effective for increasing visibility, but they can also be expensive. Sellers should use them sparingly, and only when they are necessary. More complex and restrictive policies have come out. eBay has introduced a number of new policies and procedures in recent years that have made it more complex and restrictive for sellers. These changes have been driven by a number of factors, including the need to protect buyers from fraud and scams, the need to comply with new regulations, the need to maintain a fair and competitive marketplace. Some of the specific policy changes that eBay have implemented in recent years include new restrictions on the type of items that can be sold on eBay, new requirements for sellers to verify their identities and provide detailed information about their products. These requirements are designed to help eBay prevent fraud and protect buyers, new rules governing the way that sellers can list and sell their items. For example, eBay has imposed new restrictions on the use of keywords and the way that sellers can describe their products. New rules governing the way that sellers can ship their items. For example, eBay now requires sellers to ship all items with tracking information. eBay has also made its policies more complex by introducing a number of new exceptions and loopholes. For example, eBay's policy on counterfeit items is full of exceptions, which can make it difficult for sellers to understand what is and what is not allowed. The policy changes have been met with mixed reactions from sellers. Some sellers have complained that the policies are too complex and restrictive. Other sellers have said that the policies are necessary to protect buyers and maintain a fair marketplace. eBay has defended the policy changes saying that they are necessary to protect buyers and to comply with new regulations. eBay has also said that the policies are still competitive with other online marketplaces. Overall, the policy changes have made it more complex and restrictive for sellers on eBay. Some sellers have been able to adapt to the changes, while others have struggled to keep up. Here are some tips for sellers to comply with the eBay policies. Read and understand eBay's policies. eBay's policies are available on the eBay website. Sellers should read and understand the policies before listing any items for sale. Use eBay's seller hub. eBay's seller hub provides sellers with a variety of tools and resources to help them comply with eBay's policies. You can contact eBay customer support. If sellers have any questions about eBay's policies, they should contact eBay customer support for assistance. Another drawback is decreased visibility for some listings. These changes have been driven by a number of factors including the need to improve the relevance of search results for buyers, the need to reduce a number of duplicate listings, the need to promote a fair and competitive marketplace. Some of the specific changes that eBay has made that have decreased visibility from some listings include new ranking factors. eBay's search algorithm now takes into account a wider range of factors when ranking listings such as the seller performance history, the listings quality, and the likelihood of the listing converting into a sale. New rules for duplicate listings. eBay has made it more difficult for sellers to list duplicate items. Duplicate listings can now be penalized in search results. New rules for promoted listings. Promoted listings are now more visible in search results, which can decrease the visibility of for organic listings. In addition to specific changes, eBay has also made a number of other changes that have decreased visibility for some listings, such as reducing the number of listings that are displayed on each search results page, giving more prominence to featured listings and other paid placements, making it more difficult for buyers to find listings that are not relevant to their search queries. The changes that eBay have made to its search algorithm and search results pages have had a mixed impact on sellers. Some sellers have seen visibility decrease, while others have seen their visibility increase. Here are some tips for sellers to improve the visibility of your listings. Optimize your listings for eBay's search engine. This includes using relevant keywords in your titles, subtitles, item specifics, and descriptions. Offer competitive prices and shipping options. Maintain a good seller rating. Use promoted listings. Create high quality images with clear and accurate descriptions and photos. Overall, the changes that eBay has made to its search algorithm and search results page have made it more difficult for sellers to get their listings seen by buyers. Sellers need to adapt to the changes and optimize their listings to improve their visibility. It is important for sellers to carefully consider the pros and cons of the eBay site changes and develop a strategy for how they will adapt to the new environment. So how have eBay site changes affected sellers? Well, some sellers are reporting increased sales and profits, while others are struggling to adapt to the changes. Some sellers are happy with the new features and tools, while others find them to be too complicated or unnecessary. Some sellers are concerned about the higher fees and stricter policies, while others feel that they are necessary to protect the buyers and promote a fair marketplace. So in conclusion, the eBay site changes have had a mixed impact on sellers. Some sellers have benefited from the new features and tools, while others have struggled to adapt to changes. The higher fees and stricter policies have also had a mixed impact on sellers, with some sellers seeing their profits decline and others being able to adapt to maintain their profitability. Overall, the eBay site changes have made it more complex and challenging for sellers to be successful on the platform. However, there are still opportunities for sellers to succeed, and those who are able to adapt to the changes will be well positioned to thrive in the future. So a few final tips. Focus on customer satisfaction. eBay is now more focused than ever on customer satisfaction. Sellers need to make sure that they are providing their buyers with a positive experience from the moment they list their items to the moment they deliver them. Embrace the new features and tools. eBay's new features and tools can help sellers improve their listings and reach more buyers. Sellers should take the time to learn about these new features and tools and how to use them effectively. You need to be competitive in the marketplace, and sellers need to be competitive in order to succeed. This means offering competitive prices, shipping options and increased customer service. Adapt to the changes. eBay will continue to change its policies and procedures over time. Sellers need to be flexible and adaptive in order to keep up with these changes. By following these tips, sellers can increase their chances of success on eBay in the new environment. So please share your experiences and opinions on anything we've discussed in the comments below, and let's work together to move forward on this new growing platform. Keep it real.