 In this video, I'm going to talk about an institution that has bought over 490,000 shares of this penny stock and not only that it has a low market cap and it's in a Trillion-dollar industry. This is an industry that's continuously growing within e-commerce in terms of the sales and is only going to Continue to grow so any penny stock or penny stocks Should I say the penny stocks that are good quality or the ones that have the potential to grow the ones that have a good product offering? Those ones are going to thrive in the industry that is growing by trillions of dollars Okay, and this is a trillion-dollar industry Depending on the statistics you look at there's a bit of discrepancies, of course But of course Overall if you take on the average it is a trillion-dollar industry I'm going to go through it in this video also It's a 490,000 shares have been bought by an institutional investor That puts confidence in this penny stock and it's also very interesting that 490,000 has been bought when this penny stock has an incredibly low market cap You know institutional investors like to invest in ones with a bit of a higher market cap a bit of a high Valuation but for some reason this is very rare Event has happened where institutions have been buying this penny stock with a very low market cap Which seems to be very interesting and it's got some reasons as to why that is please stay till the end of this video Give it a chance right because I'm going to go through a lot of due diligence in this video a lot of research a lot of information And hopefully consider this what I will also do is give my pricing strategy and target at the end And I do think one of these is patience, but also I think it's going to pay off in the end Especially in this industry. We'll go through it in this video. I've got to say I'm not a financial advisor I am a business teacher, but I'm by no means an expert on the stock market But what I am good at doing is picking businesses that I see good potential with Okay, and of course, that's what I teach I teach business and I do understand businesses I understand product offerings. I understand unique selling points. I understand market growth I understand target markets all that sort of stuff when it comes to a business Okay, and this is one which I see as a very very good business. We'll go through it in this video Now the they've been buying Hudson beer capital management has bought 490,000 shares or they now own 490,000 shares Which is 9.99% ownership here and this was in 2021 or 208 Okay, so this was a fairly recently in terms of the buying of these shares Okay, again, they now hold that amount Again, so that's what they've got there now retail e-commerce sales have actually also grown worldwide Okay, so you can notice here that it's actually been moving up So you got 2020 4.1 trillion and then now they've moved up to 4.9 trillion in 2021 So the sales of e-commerce is from Shopify plus sales of e-commerce has been going up massively Okay, and I think that this is going to continue to grow as an industry There's a trillion dollar industry no matter what statistic you look at. It is a growth industry e-commerce. Okay Now also, you can notice here in bridge lines data there in terms of the marketing and the E-commerce solutions that they provide has a growth industry in terms of the industry of the solutions that can be provided Into this e-commerce. Okay. Now what we're going to talk about today is bridge line digital I'm going to give an update on them some recent news, but also some further due diligence to why I like this stop They've also got intelligent search solutions. So they've got this Celebrus Celebrus Platform now which is essentially a search tool which can actually help businesses increase Convergence and some of the interesting points here is the fact that they've got product recommendations Which increases click-through rates and conversions. They've got AI machine learning and artificial intelligence is a big growth industry in itself And they're implementing artificial intelligence into their solutions and they've actually got case studies There's a lot of marketing stocks out there Some of them are really good some of them are not but some of them don't have the history of good case studies This one does and I will go into this. It's all got search analytics Advanced auto complete natural site language guiding navigation Dynamic merchandising in terms of retail one interesting point is that one of the actual Case studies here and one of the recent YouTube videos showcased That there was this online pharmacy that was working with and then they increased the conversion rate after one week To six point two percent Okay, so they almost doubled and doubled the well over doubled the Conversion rate on this store now one thing that I know about e-commerce is that the conversion rate is Incredibly important in terms of people clicking on the website then buying the product The higher the conversion rate the better for the website because it means more people are buying the product So that's what it's really important solution now if they're able to actually increase conversion rates Then they're going to get contracts coming left right and center and partnerships lining up to work with Bridgeline digital to increase their conversion rates because that is crucial to a business's success and if they've got Continuous case studies that shows the conversion rate Increasing by working with bridge line digital Well, that just speaks for itself the proof is in the pudding and I do think that's got a lot of potential Now it also has worked in the past with UPS Okay, so it managed the UPS store and helped them to manage commerce and content at scale So they've worked with some big partners bridge line digital in the past and looking at this in centralized administration of franchise Micro sites corporate and franchise internet portal marketing and social content Unified commerce solutions so they worked with UPS and the good point about this is that this is what? They managed to do session duration They increased the amount of time that customers were spending on the website for 34 minutes What does that mean? It means that they provided a pleasant user experience Have you ever clicked on a website and it's just not pleasant to view? It's not you click on the time as you navigate through it in the navigations terrible The you know the way that the website look is terrible and you click off it straight away because you put off a buy it Well, what this company does bridge line digital is it makes the user experience better? So that you then increase the session duration on the website Okay, it's also involved in search engine optimization So it's increased in rankings for non branded keywords as well really important So this is important because the key to a successful website is the combination of yes that user experience But also SEO combined with conversion rate So when you get people to click on your website and they then buy a product Versus how many people view that's increasing the conversion rate So if you're able to increase search engine Optimization which is reaching higher in the Google rankings you get more people to click on the website And then in that time you've getting more people to actually buy your product So if you have this increase in search engine optimization and this increase in In in conversion rates this impacts the profitability and revenue of the companies that they're working with This is a key combination if they can offer both services Which they do they offer a package of services in terms of digital and e-commerce solutions You mess what why do I know so much about this? I did I did my masters in marketing and it's an area that I obsessively read over is quite quite a bit of a nerd in this area I obsessively read marketing books and SEO books and and all sorts of Books that to do with business. I just know a lot about this area So this is why I want to cover this stop because I feel I can offer some sort of value in my not only due diligence But also comments in terms of I understand this I get what they're doing I get the business model Retail business benefits as well. So more in-store conversions 90 percent 90 percent in-store conversion rate is what they managed to achieve That is unheard of anybody who understands e-commerce knows that it's very difficult to have that Increase of conversion rate. Okay, so there is a lot of effective solutions that bridge line digital are offering Now with this in mind and remember remember, we got these case studies these case studies in the online pharmacy 155 percent Increased but obviously within the total of the conversion rate is 6.2 percent, which is actually quite good Okay, and then you've got the increase of a conversion rate of 90 percent in this one So these increased conversion rates are really important. What has this led to like I said There's if they're able to build up these case studies if they're able to showcase that they're able to build up Conversion rates session duration set changing optimization Within that the businesses that they're working with they are going to get more contracts people lining up and trying to work with Bridge line digital which in case obviously grows bridge line digital's revenue But also helps those businesses that they're working with and helps grow their revenue as well So some interesting news has come out 18th of March But this is going to be a series of news that's come out right number one emerging Irish pharmacy adopts Celebrus site search to elevate new online store So it's actually working with bridge line digital Celebrus is is part of bridge line digital The company has earned operated by two Irish pharmacies who strive to ensure Customer experience and parallel customer service and an outstanding retail experience So they've worked worked with these these individuals here, and they're trying to improve their conversion rate on their new site And then the machine learning algorithms on what they've got for bridge line digital understand user behavior and trends to provide customers with accurate results that will streamline the customers journey from search to Shopping cart. Okay, so they're working with this company and that is what's going on there They've also working with Celebrus beats competitors to remedy stationary shops online presence So again, they've actually chosen the stationary store that is actually looking at expanding Into Europe and is becoming a trying to become a worldwide brand is is chosen Bridge line digital to be their providers of you know e-commerce and marketing solutions So they've they've announced a deal with us So another bridge line client acquired the stationary store and immediately recognized the need for an onsite overhaul Upon favor evaluation, they decided Celebrus was the best option to improve On-site search and help customers have an enjoyable easy experience when pursuing their online store the company Which offers more than 5,000 quality products for office Hermann school is in its early stages and plans to expand Spanned throughout Europe which Celebrus guides them in their online strategy So again, they are growing There in terms of they're getting loads of different contracts and this is just in March another one they've actually Done here with another medical center launched new digital experience on bridge lines unbound content management platform So they've actually been working here with a another company With a with a medical center should I say and the new online Experiences designed to grow a brand awareness and offer a more modern and consistent user experience Increase patient acquisition and retention and reinforce the medical center's connection with the local community So this is another area that bridge line digital are focusing and that's brand awareness And building up their awareness of the website Building up customers awareness of the website or the local community's awareness of the website Okay, and this is working with it another company here That's involved in the medical industry Now the one point that's bad about this sort of penny stock, which I've got to mention you I've got to be honest and say look what is the good points? What is my end my sort of concerns? My concern is that the revenue considering from Q1 2020 if you look at Q1 2019 should I say Q1 2019 The revenue hasn't actually grown Q1 2020 to say the revenue hasn't actually grown a great deal from Q1 2021 to Q1 2020 Okay, which is a concern to me because this needs to be a growth stop They need to be growing massively their revenue However, I do think that there is good things coming in the future because they're building up a historic data To showcase that they are good at what they do in terms of increasing conversion rates and getting Search engine optimization on the website Okay, so they're building this this historic data to showcase their legacy and to say that we are right in what we're doing And we know what we're doing So I do see their revenue growing into the future and there's this also not not not not to be worried about here Okay, so thinking about this. There's also this Yahoo Finance article It says bridge line digital managed to reduce its cash burn by 92 percent over the last 12 months Which is extremely promising when it comes to considering its need for cash And it could also show revenue grow for 4.8 percent. It seems to be growing nicely The crucial factor is whether the company will grow its business going forward Okay, so again, and I do think it's growing. It's already like saying the month of March It's already built up loads of different contracts and partnerships Okay, and I think that you know with the recent correction that's going on It could be a great opportunity to catch this a good valuation I mean it's coming out with this great PR and it's obviously the corrections happening And I do think that if you can get this at a cheaper price I think that this one's going to grow into the future and it's reduced its cash Burn it's getting control of its finances in that sense and then it's growing its company Which I see doing in the future as well and the reason for this. Let me just take a look at the recent Information. Okay. It's done a partnership with the stationary shop that's expanding into Europe with over 500 products. It's got It's got One of mid midday movers has got a deal with an Irish pharmacy. It's got a deal with another medical center It's got some wholesale fabric store deal. It's got a men's fashion retail deal. This is in the past month This is in the past month. They've got what five or six deals in a month So they are really building up their partnerships and who they're working with Which I see is going to have an impact in the revenue towards the future in the long term Especially if they can maintain These deals with these these companies and medical centers. Okay, if they can maintain the deals I think that's going to help increase retention of revenue. So I do see this one doing quite well. Okay Obviously the estimates for 2021 q1 was, you know, it didn't quite do very well But again, I do believe that's why the stock's been hit a little bit And on top of the correction and it's getting to a price that is very very very Attractive at this point because of that combination. But I see the longevity of the company there I see the product offering what it does is available. So what do they've got? So they've got marketing automation Okay, so they've got marketing solutions that they can provide for other businesses So it can set up sophisticated workflows and campaigns Attract and engage customers with flexible landing pages Managing segment contacts dynamically Personalized messaging based on geography referral sources audience segment and more So they're involved in the marketing automation Sector and of course marketing is going to be one of those areas where there's going to be a lot of spend In this area as we come out of the situation that we're in that we're in I see that there's probably there's a lot of businesses That are holding back on their marketing spend due to the current situation They've cut their marketing spend in a situation like this This is the first thing they cut is the marketing right in terms of businesses that are looking for marketing solutions So they've cut the marketing. I think as we move out of this situation We're going to see an explosion in marketing spend because there's going to be budgets for it And they're going to be wanting to get the brand awareness and the customers So I see marketing spend growing exponentially in the coming months Which I think could benefit bridge line digital because they provide marketing solutions So it makes sense So again also content management so easily create and publish content with drag and drop inline editing and advanced workflows Enterprise search capabilities blogs reviews user management. All of this is important All of this all of this is important for maintaining people on your website We've got seer management for optimal search rankings and content targeting and personalization And then you've got e-commerce solutions in terms of managed products merchandising Customer orders shipping and payment controls cross sell and upsell customer service and orders So they've got e-commerce solutions content marketing solutions And content management solutions and marketing automation. It's involved in a high growth area a trillion dollar You know in sales in e-commerce Okay So there's if companies are growing on online and they're getting more sales and revenue They've got more money to put into an investing Getting people to help them grow their retention Their brand awareness and their click-through rates and the the the conversion to buy rates Okay, and this is what they do. So if we're seeing all these e-commerce Platforms becoming profitable these online stores. What are they going to do? They've got a budget set aside for Getting involved these companies bridge line digital that provide and help with this Solution and help them grow even further. So this is a this is a growth industry. Okay 292 is currently at $2.92 And what I would say is the estimate is at $6.75 according to cnn This seems to be on the more You got to take this with a pinch of salt because it's a cnn analyst and it's certainly one of them Which is 675 It's currently at $2.91. If you can get this around $2.50 $2.70 I see this as a buying opportunity I personally see this one reaching four to five dollars very easily in the medium term easily It's in a high growth industry. It's got products that people actually need It's in an industry that's continuously growing It's got some really good unique selling points in what it's got It's got a range of case studies that showcase that they can actually do what they say They're going to do in terms of increasing conversion rates and brand awareness There's the one slight issue with it's not growing its revenues much on q1 But I think overall it's a good one Anyways, if you did appreciate this video, then do smash the like button. It does help out the channel Don't forget to subscribe to the channel and turn on the notification bell Like I say if you catch this one on this continued sort of correction And the correction is just a good opportunity to get into stuff like this where it just gets beaten up so much That it's getting to a price that is that is fairly cheap again 15.46 million market cap 291 try get it at $2.50 to $2.70. Okay Don't forget to smash the like button. I will see everybody in the next one. Thank you for watching