The software makes it easy to track all your banner advertising campaigns. You can track the performance of each of your banner designs on different networks, so you can find the most effective banner designs, and the most effective places to advertise, and thus maximize your return on investment (ROI) on advertising campaigns.
For every campaign, all IP address information and the date/time of each banner impression and click-thru is recorded. The software makes it easy to find duplicate IP addresses of clicks or impressions, which makes it easy to detect problems such as click-fraud.
The script also includes features (not shown in this video) for tracking clicks on advertising links, website visitors, measuring conversion rates of sales letters and squeeze pages, split testing sales letters, and much more.