 what do you want people who would never probably never get to talk to you to think about you when they see you, right? So do you want them to think you're a cool guy? Do you want them to think you you're a tough guy, you know what I'm saying? You want to thank thank you, you intelligent, like start there, right? What do you want people to think about you? It's the mat work. If somebody is like, yo, I want people to think I'm a fashionable guy, you know, I want people to think I'm from Asia Rocky, I'm swaggy. It's like, cool, bro. You need to be posting fit pictures. You need to be posting clothing hauls. You need to be giving you a pin on clothing brands. You need to be doing things that are showing people, Hey, I am in this world. I know what the fuck I'm talking about. And I'm saying, fuck me because of it. Yeah, I would start there, man. Like, what do you want people to think about you first? Like, what do you want people to look at you and think about when they see you or hear your name? Because like I said, like your brand is just, it's like your personality is the strangest because most of them are never going to get to talk to you to hear you explain things outright. Like when you're around your friends, we can pick up on your personality because we're around you. We're listening to you or watching your mannerisms. People don't get to be around you. So you have to communicate that stuff through like your content drops. But it's like starting there. So I just start asking them like, man, like, you know, what do you care about? What do you want people's possession of you to be? Who are some artists and brands that like you like that you look up to like start there. A lot of times, like they have it in their mind. They just need to like talk to it. They usually haven't had someone asking them like, yo, what's your brand? Like, what's your brand direction? Like, that's a, that's a question that like most like seasoned artists have thought about. Like people have been working on for a minute because it takes a minute to develop like a real like core branch. You know, like whatever you start yourself, most artists I've seen it when they start out, they're not bringing themselves the same way within like three years or so because they've grown and like, all right, you know, when I came in, I wanted to be this guy. I went through some shit. I don't want to be that guy. I want to be this guy. And the process starts over, you know what I'm saying? But I think just getting them to think about that in the first place, it's just like that. Like, yo, your brand is what people think of you, your brands, how people see you, what are your interests? What are you into? What do you want your, your that to be for you? Getting them to start thinking about that is like how we've kind of gotten those clients to move in that direction.