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Published on Feb 27, 2013
Air New Zealand has released another unique airline safety video - this time they have teamied up with adventurer Bear Grylls to create a ground breaking piece of content filmed in the wild.
The airline and Bear filmed the safety video in a remote part of the Routeburn Track near Fiordland in New Zealand's South Island late last year.
The Bear Essentials of Safety rolls out across the Air New Zealand fleet from today and follows global safety video hits such as The Hobbit themed An Unexpected Briefing, All Blacks themed Crazy About Rugby and Fit To Fly featuring fitness legend Richard Simmons.