 What is service design? I think for me, it's more like strategic thinking or creative thinking or creative problem solving in a big scale. But when it comes down to a smaller scale, you know, you focus to a certain process or certain phenomenon or whatever, then you can call it service design. But it's all the same, thinking creatively and solving problems for people for good. This video is just one piece of the puzzle. If you want to get the full picture, be sure to check out some of the other episodes.