 Another thing that's important to note when you're starting to look at, okay I want to start to create a culture, create a group of men that is proactive, that is going out to meet girls or to create a lifestyle that's interesting, is the ideal group is like the X-Men. It has multiple characters in it. Because if you're hanging around just the same type of people, even if they're really proactive and interesting people, nice people or whatever, if they're all introverted or analytical thinkers, if they're all in one sphere of work, then you are fairly limited by what you know, who you know. And we see this. Most groups are fairly homogenous. They're the same race, the same age, the same work that they're doing, similar kinds of temperaments. The groups that I have built and moved into and hung out with over the last 10 years have all sorts of different characters. And these are an ideal tribe of men, who is a macro thinker, a micro thinker, extroverts, introverts, someone who is really good at connecting with people one-on-one, someone who is a social butterfly, who's good at holding the attention of groups. And if you look at the groups that I hang out with, I'm the macro thinker and the person that makes deep connection with people one-on-one. Liam is very extroverted, he's very good at dealing with group dynamics and he's also a deal maker, somebody who finds out what somebody's good at and immediately brings them into the fold and gets something happening with them. He's also the guy that as soon as an idea appears, he takes action on it, whereas I'm actually more of a cautious thinker and I'll plan and plot things for too long. So he and I work really well as a team together. The idea appears, Liam's like, let's do it immediately. And I go, hang on a minute, buddy, let's think about it. And then we think about it a little bit and then we do it immediately. Tony Solo, who's one of our coaches, is an absolute workhorse, incredibly disciplined person who once he gets something in his mind, moves meticulously and moves in a linear way. Then we bring in outside plugins such as Gareth Jones who you guys would have all seen a couple of days ago, who is an amazing people person, very, very social, very good at keeping a party going, great social butterfly and so on. And in amongst that group, it means that we have access to all different types of people, all different ways of thinking. And of course, it has the advantage that when a woman comes into that group, it's really fun. It's really a dynamic place to be. Because if you want to just be one of those lone wolf seducers and I have met guys like that who really just, you know, they're American psycho seducers where they just go out meticulously, do their game, bring the girl back to the cave, have sex with her and then do their push-ups and look at themselves in the mirror. Those are, that, I mean, it can work and if you're looking at the two ways of getting girls into your life, which most men work on, one of them is to try and build a social circle that's like some kind of Venus fly trap which attracts women into it. And that was the old way of doing things where you would try and become part of a social scene, join a band, that's why I started music, was to try and get girls, because there would be girls in the vicinity. And I've worked with clients who've owned nightclubs, owned modeling agencies, owned hairdressing salons where there's lots of girls and it has the effect of bringing people into the social orbit but it doesn't actually close a deal. It's not enough in and of itself. And then on the other side you have the guys that only do cold approach and it's just about them and the girl each time. If you want to learn to be the most effective seducer possible then what you want to do is both those things. You must be able to see a girl that you like somewhere on the bus, in the park, wherever, go over there and make an impact. Otherwise you are limited to a very scarce pool of choices. But at the same time if you can do that and then bring a girl into a social circle which is fun and interesting and dynamic and where the men respect each other and when you walk in with the girl that everyone has your back then that makes your job so much easier. Because of course at the end of the day the girl is going to be interested in you. If she's going to have sex with you or start a relationship it's because of you but it certainly doesn't hurt having a group where she comes into it and it's interesting where there's people who are holding more of the social atmosphere together. I know for me I'm not very good at that in big groups that's not my... I can stand up in front of a big group and talk but holding together big social groups is not my forte. But having someone like Liam or Gareth around means that that element is done for me. So I can bring the girl in and then the social circle act as this seduction washing machine and out the other end comes a relationship.