 I mean, really what it comes down to is getting people to believe in you, to believe in the confidence, to believe in the style, to see the passion that I have. You know, I'm looking from their passion, my passion, and I'm looking for that marriage together. People talk about, you know, awareness, influencers, and all that kind of stuff. You know, a lot of it, you want to be as true to the brand as possible, because if you have an influencer the next day, they're being paid to handle another brand. It's a little tricky.