 Hi everyone. We still have some people joining so we're going to get started in just another minute. It looks like there are still some people joining. If you could do me a favor and there's a go-to webinar chat module, if you could find that on your panel and then let me know you can hear me by you know maybe letting me know your favorite ice cream flavor or something like that that would be super helpful. Okay I think we're gonna go ahead and get started. I really appreciate everyone sending me their delicious ice cream flavors. I might go ahead and go get myself some ice cream after this because that made me really hungry. But I wanted to just welcome everyone to the second Rock Family of Companies Community Challenge training webinar. My name is Dawn and I'll be leading you through today's presentation. I am with Mighty Cause which is the fundraising platform for this year's community challenge. Mighty Cause is an employee-owned business. We're focused on the nonprofit customer primarily. We do help host giving events of all sizes like the community challenge but we also offer a full nonprofit suite of fundraising tools for year-round giving. Today I'm excited to go over some of those tools that you can take advantage of during the community challenge but before I do that I do have a few housekeeping items that I want to note before we get started. First I wanted all of you to know that the webinar will be recorded today and posted in the toolkit on the community challenge site under the resources tab and as many of you just did you can use the go-to webinar chat module to send across questions that you have during the presentation and then we'll get to as many of those as we can after the webinar. But I also wanted to let you guys know I do have Deneen on the webinar from Quick and Lowndes Community Fund. Deneen is the program manager over there for the volunteer for volunteer engagement and giving and so I wanted to welcome her today. Hi Deneen we're so happy to have you. Hi thanks Dawn I really appreciate the introduction. Again my name is Deneen Nagoy. I'm the program manager of giving for the Quick and Lowndes Community Fund. I'm very happy to be chatting with all of you this afternoon. I'm super excited that we have so many of you participating. I know there were a few of you who missed the first webinar so as Dawn said those are recorded so definitely take a look at it. She is offering up a lot of hot tips and a lot of information but I just want to make sure that I'm connecting with all of you to again thank you guys for participating. Feel free to reach out to me with any questions. Some of this I went over as I said for the the organizations that were able to participate in the first webinar. For those of you who are just participating for the first time welcome and I want to let you guys know that we're really excited. This year we have over 130 nonprofit organizations participating in Detroit, Charlotte excuse me Charlotte, Phoenix, Cleveland and as well as other organizations all over the country in our national category so we are ready to get started. We're just under three weeks out and I will pass it back to you Dawn. Thank you so much for having me. Yes, our pleasure. So here's a look at today's agenda. We're going to be going over some of the basics. We're going to touch on getting started on the platform and all of the prizes available so it's it'll almost be like a quick recap of last week's webinar although like Danine said I do encourage everyone to go back and review last week's webinar because it goes in in detail about you know customizing your challenge page all the tools that are available and all that good stuff. So after we talk about the you know the basics and getting started then we're going to talk about leaderboard prizes and then we're going to definitely go over campaign strategy and you know all of the items that you can utilize that come with the campaign bonus challenges and then you know what tools you can use within your mighty class accounts to really make the most of those and then lastly we'll do a Q&A session if we have time so again if you do have a question while I'm presenting just type it into the questions box of your go-to webinar panel and we'll cover it at the end and then if we do run out of time today I'll be sure to email everyone that did not get their question answered on the webinar that way we can make sure everyone's covered and if we do see a running theme in questions then I'll be sure to add that particular question to the FAQ on the challenge page so that you all have access to the answers as well. So first community challenge basics. The 2020 rock family of companies community challenge is a four-week long event that runs from August 3rd at noon eastern to August 31st at 11 59 59 a.m eastern so just before noon. While your organization will only be participating with nonprofits in your location the challenge itself has been fitting five separate markets like the need mentioned Detroit Cleveland Charlotte Phoenix and the national category and the really awesome thing about this giving event is that there is $275,000 of prize money at stake and lots of opportunities to win and we'll go into prizes a little bit later on. So this is the home page for the community challenge this year you'll see the URL here at the top I would definitely bookmark it you can access each market's page and grand prize leaderboards from this overall challenge site. Once the challenge starts this is where you can find the leaderboards that will show your bonus challenge standings so make sure to bookmark it now so you have it when you need it. This page also has all the tools you'll need to you'll see the resources tab where you can find a comprehensive FAQ as well as the bonuses for each location the challenge rules which will be coming soon and general information about this year's community challenge as well and then the other thing that's under resources now is our the toolkit for the challenge that includes lots of information there's a planning guide there are like a nice checklist if you're not sure you know how to get started there's a social media like one pager that gives you lots of tips on social media so there's lots and lots of things in that toolkit too that I highly recommend everyone go and check out so moving on to your organization's team page for the community challenge this year I definitely recommend taking some time to get to know your team page dashboard first if you haven't visited your team page yet that is definitely the first step you all would have received a link in the original in the first welcome email that we sent last Monday that had your specific team page link in it if you did not get that email or you cannot find it or you're not sure what your link is please email us at rockchallengeatmightycause.com and we will be happy to grab your link for you so that you can bookmark it and save it and you know write it down whatever you need to do to make sure that you remember it and know how to access it so first after well after you visit your page then I definitely recommend taking some time to get to know your team page dashboard your dashboard is the admin bar that appears on the left side of the screen when you're logged in and on your nonprofit's team page so you'll automatically land in edit mode which is the view that you see here in the screenshot when you access your team page you can always see the public-facing view at any time while you're editing by clicking the live page eyeball icon that you see on this dashboard here so under live page is the page editor icon this allows you to open the page backup for editing if you're not quite satisfied or you know maybe you have additional changes to make then the campaigns icon underneath that gives you a quick overview of all the fundraisers that have joined your team page while participants gives you visibility into each team members progress and gives you the ability to communicate with them right within the platform you can also invite new supporters to join your team through that participant section and then below that on your dashboard is the reports section you're able to preview and export your team's donation report and utilize the mighty cos matching grant tool which we'll talk about in just a little bit and then the last option on your team dashboard is the settings within settings you can update your social share template which is essentially the template you can create for when people share your challenge team page on social media you can also add a fundraiser template to make joining your team super easy for your supporters and you can view and manage your challenge checkout flow by adding suggested donation amounts and customizing the thank you page that donors see after they complete a transaction so there's lots and lots of things that you can do with your team page for the challenge so I highly recommend no clicking through looking to see what everything what's involved and then of course if you need any help at all as you're looking through you're not sure what something means you can always email us or call us our support information will be at the end of this webinar too and I believe it's on the challenge site as well but I'll make sure I'll double check on it so your team page is the face of your nonprofit for the 2020 community challenge so you'll want to make sure that it looks good and represents your organization well so just so you know your team page link is the link that you'll share with supporters to ask them to donate to your challenge page so to share your page just copy and paste the url into an email or a social post or wherever you're advertising the campaign so as you're getting started you know you'll want to customize that team page to match your brand there are two ways to start customizing you can click page editor in your dashboard this will open up everything that you're able to edit and if you're a list person you can go down the list that opens after choosing page editor to make sure that you hit everything that you want to and then the other way to customize as you can see in the visual here on the slide is to use the little pencil icons that appear on the page to indicate a section can be edited just click the little pencil icon and that section will open right up for editing so also within your settings section that I want to highlight is the checkout flow and then within the checkout flow you can adjust the beneficiary settings which is where you can go to customize those pieces that I talked about just a second ago the suggested donation amounts and the thank you page so this the checkout flow section is probably one of the more important features to focus on when you're setting up your organization's team page the checkout flow gives you a lot of control over the donation process for your organization during the challenge so it allows you to opt into collecting the information that you need from donors like addresses and phone numbers you can also set up those suggested those suggested donation amounts and you can add descriptions to help tie those amounts to you know items or services that your nonprofit provides which you know really just strengthens your appeal to donors and then the checkout flow also allows you to preview the whole checkout process without actually making a test donation so you can see what your final process looks like and use that to edit yourself if needed and then the checkout flow is also where you'll go to set up your thank you page which uses the same text editor as your story section on your team page so you know if some of you have gone in there and started editing on the thank you page you can also add text you can add links you can add a video or image you can also add a custom call to action button that tells donors where you'd like them to go next so a cool idea would be for instance you know asking them to sign up for your email list to share a graphic from your organization on social media there's a lot you can do in the checkout flow tool and with that call the action button to really optimize your campaign and just totally customize the checkout process for your donors so you'll definitely want to spend some time customizing your organization's team page because really the more work you put into it the chances are the better you'll do during the community challenge so you know you can have the best campaign strategy in the world but when your your challenge page the page where people are actually going to make donations looks like you haven't really done anything to it then you could end up losing donors so if you haven't done so yet you're going to need to upload documentation to make sure that you your organization can receive any prize grants that you win during the challenge you'll need to provide your organization's w9 and your most recent 990 this paperwork is due by july 31st you can find the link to upload the paperwork on the challenge website there's a menu tab that says npo paperwork that you can click on and get this screen that you see right here on the webinar screen so again the challenge website is rockcommunitychallenge.com and then you'll get an email once we've received your paperwork confirming receipt so if you have any questions at all about the paperwork or accessing where to upload it you can always email us at rockchallengeatmightycause.com so moving on from the prize documentation but before we get to the actual prizes available this year I want to make sure I mentioned the really great tools that you have access to right on the challenge website the non-profit toolkit has tips and tricks it's got an FAQ it's got walkthroughs it also has email and social templates that you can use or you know just view to help you get inspired and figure out how to promote your campaign the toolkit is also where you'll be able to find today's training reporting as well as last week's training recording and you'll be able to really soon find logos and graphics that you can download to start tying your brand into the community challenge brand so make sure that you refer back to the toolkit all the time as you're planning your campaign to make sure that you're taking advantage of everything community challenge prizes so we're now going to move into talking about all the awesome prizes the rock family of companies community challenge has to offer so this year's community challenge is offering five grand prize grants to the organizations that raise the most in each market the grand prize leaderboards for each market are on the specific market sub page as soon as the challenge begins participating organizations will start getting tracked by the dollars they have raised so it's important to mention that only online donations made through the mighty cost platform count for leaderboard totals so this is a big reason why you want to push your donors to give online you can definitely record a check that's given to you it just won't be reflected in your leaderboard totals i'm basically the reason for that is because we don't and can't really verify offline donations the leaderboard will reflect your cumulative total from the time the challenge begins at noon eastern on august 3rd so it's a running total of everything you've raised online and you know here is where you're engaging in some friendly competition for those top prizes so as you can see on the screen here um you know each market has relatively its own grand prize structure detroit first place wins 25 000 second gets 15 third gets 10 fourth gets um 7 500 and fifth gets 5000 cleveland phoenix and charlotte all have the same uh grand prize breakdown first gets 15 000 second gets 10 000 third gets five fourth gets uh 2500 and fifth gets a thousand and then the national category um has its own as well first place gets 7 000 second place gets 4000 third gets 2500 fourth gets a thousand and fifth gets 500 so there's lots of additional prizes as well um we do have a specific bonus gear just for small organizations that runs through the whole campaign and please note the budget size threshold to participate in this bonus is still being determined um part of that is based on um the numbers we see in the 9 90s that um everyone uploads so you'll want to make sure that you submit that paperwork so we can get an accurate reading on um you know who can be involved in all that good stuff um there's also lots of matching funds available um as well as some unique donor bonuses most raised bonuses basically there's lots of opportunities to win um so all of these prizes method of entries and dates associated with them are on the challenge site at rockcommunitychallenge.org um under the bonus challenges tab so you can reference them at any time um each market has different numbers of winners or prize amounts so you'll want to be sure to reference your market's bonus challenge tab when checking them out and then bonus prizes will have live leaderboards this year so you can see where you stand at any time and then the key to winning them is in getting your donors invested and helping you climb the leaderboard so make sure you're keeping tabs on your position on the leaderboard and keep your donors and supporters updated on on where you stand you know continually emphasize how much is at stake how much could this extra prize money do for your charity what would that help you achieve um tie tie all that back into your overall messaging about what you do and why you do it to really get people excited about helping you win that money um and then another trick is to just concentrate on sustaining momentum keeping the fundraising going you know and starting and finishing strong so now we're going to jump into a specific campaign strategy for this year's community challenge uh the leaderboards um provide some of the biggest prizes available in the rock family of companies community challenge and the key to winning them is in getting your donors invested in helping you climb the leaderboard um i will reiterate that because it's important to let people know where you stand um so that they can be invested in helping you you know get up there into that first place slot you know keep tabs on your position on the leaderboards keep your donors and supporters updated on where you are um you know again as you're going through and you know planning out your messaging for this year's campaign make sure that you include uh emails and social posts about um where you stand on these leaderboards not only the the grand prize leaderboard but also the bonus challenge leaderboards um that you're that you're specifically going after take screenshots at the leaderboards share those on social media try to make it as interactive as possible for for people um so they can visually see where you're at um at all times so since the community challenge is a month long event um the trick to making the most of the event is to sustain your fundraising momentum um one great way to do that and make sure that your campaign is on track is to set many goals for your nonprofit to help generate buzz and build excitement so the great thing about the community challenge is the weekly bonus challenges that you can win so you can utilize those to help sustain that fundraising momentum and get people excited about helping you win those prizes um so basically you'll want to think about what is your organization's overall fundraising goal you know what what are you going to need to raise each week or each day to get to that fundraising goal um and then typically the first and last weeks um of the challenge are going to be the strongest just because you know the first week everyone's out of the gate everyone's excited and then the last week you've got that upcoming deadline and the sense of the really big sense of urgency that's um that's happening so um typically those first and last week last weeks will be the the ones that you might be able to see people engage the most so you know you might want to think about ways now just to boost your the middle weeks of the the challenge the campaign um you could do that by utilizing a matching grant which we'll talk about in a minute um you can definitely use the bonus challenges so start brainstorming ways of how can we keep up the fundraising momentum um how much do we need to raise per week in order to help us reach our our overall uh fundraising goal so something else that you can do to get your campaign rolling is asking for seed donations these are donations from people in your nonprofit's inner circle that you know essentially break the ice with donors um because no one really likes to be the first donor uh people love seeing pages that already have action on them you know people are already taking uh uh you know investing in them and and really getting the word out there so people like to know that they're joining something that's already successful um so you know seed donors do help get that ball rolling and they're called seed donations because they you know make the number of donations grow um and you know people to ask for a seed donation would be your board your staff um you know especially those who are director or c-suite level leaders if you have them at your organization um volunteers are a great group to ask um or really anyone else at your nonprofit who's highly engaged in your work you know these don't have to be huge donations but getting a little bit in the bank by tapping the people in your inner circle really does help your campaign move forward and get those donations coming in so another great strategy for driving donations um during uh a giving event like this challenge is securing a matching grant um a matching grant is essentially a large donation that your nonprofit leverages to bring in other smaller donations by offering it up as a match so for instance if you had someone willing to give you um let's say a thousand dollars instead of just putting that money in the bank and calling it a day you could use it as a matching grant so the terms of the grant are totally up to you in the grantor but let's say there's a bonus challenge available and you'd like to do whatever you can to drive donations during that week so you can win so you take that thousand dollars that somebody gave you as a match and say to your followers you know hey between this day and this day donations will be matched up to a thousand dollars which basically allows your donors to double their donation um you can do a lot within the mighty cause matching grants tool like you you know you could set a cap for donation matching say like two hundred dollars so with someone doesn't come along and make a big donation and you know eat up your entire match so the matching grants tools are really cool and complex little tool that allows you to do a ton with your matching grant and on the mighty cause platform specifically we've seen that matching grants especially on um you know these during these giving events can be a really powerful way to drive donations so if you've never done a matching grant before or you're not sure about it let us know um we're happy to help you uh you know work through it set it up um you can email us at rockchallengeatmightycause.com so since you know a matching grant is ultimately just a large donation you'll want to follow the same process as you would when you secure major gifts um so you prospect you cultivate and you ask um people you should consider as prospects for a matching grant are um board members first and foremost um you know sometimes an individual board member will be happy to provide a matching grant but one thing you can also consider is asking your board to work together to provide a match so if your board you know still has to pay its dues for instance you could utilize their dues by turning it into a matching grant uh major gift donors um are also um a really good prospect you know those people who have given large donations to your nonprofit in the past um providing having them be able to provide a matching grant can be a fun way to liven up their donations so instead of just writing a check they're actually helping your nonprofit grow and drive other donations um and you can also give that donor some extra recognition when you're promoting the match so you know major gift donors who like a little shout out are even better matching grant prospects uh corporate sponsors are also good prospects um because you know it's a fun proactive way for them to get involved in you know a really public way and draw attention to their philanthropy um at you know at this stage in the game you can start you know making phone calls setting up emails and start uh cultivating those prospects by letting them know you know what you're doing we're participating in the challenge we're thinking about doing a match during week three of the challenge um you know see how those people how warm they might be to the idea of getting involved um and then in the coming weeks you can make your ask and you know shore up those details of the match and get it set up on the site um and you can have more than one match running at the same time on mighty cause so if you do get a lot of great responses a lot of people wanting to provide matches for you which is awesome don't feel like you have to just pick and choose one um you can set up uh multiple matching grants and you can set them up in sequence if you want so there's lots of flexibility there um at the end of the day you know a matching grant really is a marketing tool so in order to make the most of your matching grant you're definitely going to need to promote it so the first step is going to that matching grant tool um on your community challenge page which you can find it under the report section of your dashboard um and add that matching grant in that section um there's some marketing tools built into the platform for your matching grant um such as you know we put a sticker on your donate button when a grant is active just to everyone who comes to your site can see oh there's a matching grant they can click on it it'll um bring them to the details of the grant so they know who's sponsoring it if you've included that information and you know what it takes to for them to um get their dollars matched um and then um there's also some changes to your checkout process that reflect the match and um the match gets listed uh on your uh team page as well um you'll also want to add some information to your uh story or about section on your team page um especially if it's a big match and obviously promote it on all your social media channels send out an email um you know just let all your followers your supporters know about the match um countdowns also add urgency so counting down and sharing your progress for the match can be a really great way to get people excited and urge them to stop what they're doing and make a donation um this is also a great um kind of thought to go off of for those middle weeks of the challenge um if you're able to secure your own match um you can utilize your own match urgency um along with the bonus challenge um for you know whatever week uh you're going after and then that way you have the extra sense of urgency the extra deadline and it just not only adds um to the uh you know the way that your donors are responding to it but then it's also uh giving you more messaging opportunities and reasons to post on social media um just kind of to get them excited about it too so moving on from matching grants um I do want to talk a little bit about ambassadors uh ambassadors are people who are usually in your nonprofit's inner circle who can help boost your campaign so that includes board members volunteers especially ones who are highly engaged staff members and so on um utilizing ambassadors can help you break out of your list of existing supporters and engage new people um people that you wouldn't otherwise have access to so an ambassador can help you in a few different ways they can simply share a link to your team page within their social circle to ask them to donate and help you know boost your campaign for the community challenge um if you have a board member for instance who's really well connected this can be a really big boost um or they can help by getting involved in um team fundraising or peer-to-peer fundraising so team fundraising which all of you um have been equipped with a team page for the community challenge this year um team fundraising is peer-to-peer fundraising so basically you deputize your supporters to fund raise on your behalf um the mighty class platform is set up for really easy team fundraising so this can be a really great way for you to shake up your campaign and acquire those new donors um so you know you would ask ambassadors um like you know your board member uh volunteers all those people um that we talked about previously to join your community challenge team um so this may sound like a big ask but it's often a really fun way to engage your biggest supporters and allow them to tell their own story about your nonprofit you know how they came to work with you and why your work is important to them um and this doesn't distract or draw attention away from your campaign because they're operating alongside your campaign they're reaching out to people they know personally for donations um in most cases it's their friends and colleagues and family um and these people are not people that your nonprofit would normally have access to to solicit for donations so you're actually picking up new donors through peer-to-peer team fundraising most of the time um you know so for people like your board volunteers staff program alumni you know this could be a really great way for them to get involved without just being asked to give money and it can make it just be so much more meaningful for them too than just making that donation or sharing a link um so really it could be part of your stewarding process um you know building and sustaining a relationship with that supporter um we've also seen nonprofits get some really great peer-to-peer action going by just inviting people on social media or sending them an email asking for their help um for younger people especially who have a big social network and are really comfortable online but maybe they don't have a lot of cash to give this can be an excellent way for them to help out and make a meaningful contribution so to help make things easier for them for those people who do decide to join your challenge um team um you can share some images some talking points facts and logos with them try to make it as easy as possible for them um remove those barriers for them to join your team and really be successful with it um you know one of the ways you can create a template fundraiser that people can use to get set up more quickly and basically this pre-fills some sections of their pages so you can email you know team and event members as well through the platform to keep them motivated um so you know nonprofits that utilize the peer-to-peer fundraising do tend to raise more money during these giving events basically you're not the only one working at this there are others who are working alongside of you um to help raise funds for your cause so it's not all on you when you do enlist other people to help you fundraise which can be super helpful um especially during a campaign like the challenge like this um so the timeline really is great for for you to get started on on making those asks for people to join your team um you know it's a good thing to do it now so you can get them set up for success so then they can begin raising money with you on august 3rd so your email list um is going to be one of your most important tools during the community challenge because emails are you know that direct line to your supporters so unlike social media you don't have to worry about an algorithm getting in your way or preventing people from seeing what you send them because unless they've unsubscribed um it'll end up right in their inbox and you know probably send them a notification on their phone so i do want to talk for a bit about email strategy because that's going to be really important for the challenge um in general you'll want to keep emails relatively short simple and skimmable most people read their emails on their phone these days so they're not going to want or have time to read a novel um they really just want to be able to skim and get to the point um people are much more likely to read emails that pertain directly to them so i highly recommend segmenting your email list by sorting donors into a few key groups maybe donors who have given a lot or give on a regular basis um your one-time donors uh people who have utilized your services but never donated um your board your volunteers etc um you don't need to craft entirely new emails to each of these groups but you can tweak small things about the emails for each group to make it more personal so for instance um in an email to volunteers you want to acknowledge how they already help your nonprofit so you know you wouldn't want to send an email to a major gift donor either asking for a $25 donation that you know doesn't really make sense um so identify your key segments and figure out how to tailor your message to them when an email is tailored you know to who the recipient is and the relationship they have with your organization then they're much more likely to read it and take action on it and then how you segment depends on the program you're using but most services like constant contact and mail champ do use tags to segment groups of people on your email list to try and make it easier for you and then another thing um that you'll want to kind of think about and pay close attention to is the timing of your emails especially if you're aiming to win a bonus prize um I would recommend taking the time to schedule as much as you can beforehand and have a template email ready for things you need to send out on um you know the day of like launch or the last day or any um you know bonus challenge start times that you're going after um have those uh you know during campaign template emails ready to go um that way you're you know not wasting time on crafting an email and then maybe the uh the time has passed um you could create a blast email like asking people to help you get your campaign goal or an announcement that you just want a prize um as I mentioned before most people read their email on their phones so make sure that you choose a mobile friendly email template and test it out beforehand you know try it on an iphone try it on an android and so on make sure that it looks the way that you want it to look and then of course leading up to the event um we we also recommend doing some ab testing if you're able to especially with subject lines because you'll want to make sure people are driven to actually open your emails for the challenge you know try out different subject length formats try things like adding emojis you see what works better um if you've already done this and you know the kind of subject lines that you know people who support your organization uh open that's awesome but this is a this is a great opportunity for you to kind of test that out if you've never done that before um you know ab testing if you're new to that term is basically splitting an email at 50 50 and testing a variable um so let's say you're testing a button color or a subject line you know half your list gets sent email a with one subject line and then half gets email b with another subject line and then whichever email opens gets opened the most wins um you know for the button color replacement the email with the most clicks would win so you want to be careful about testing too much during too many variables in there um you know because then it'd be really hard to say why something won the test and performed better but if you're able to um you have a little bit of bandwidth and you have time um try doing those ab tests so that you know what will work for your organization during the the challenge and then lastly your call to actions and your emails should be clear and action oriented you know give now donate now help us today more passive call to actions like you know thanks for donating or please contribute those aren't as effective you you really want to be crystal clear and urgent so um just quick recap on email strategy just short simple messages tell them you know if you you know you want to include information about your organization keep it short and simple and then make sure that the call to action is super clear like give now here's the deadline um here's the bonus challenge we're going after etc so that they know exactly what they want to do the last thing you want is to get somebody who is actually opens your email and then they're not sure what they're supposed to do after that and then the other thing to remember um with emails and then also with um the next slide I'm going to be talking about with social media always include the link to your challenge team page um never send them an email where they have nothing to click on not know where to go um always include that challenge uh team page link and that way they always have somewhere and you know you're called to action makes sense to them so for a high stakes campaign um you know like the community challenge um I I highly recommend staying in your comfort zone when it when it comes to social media you know go where your audience is so like what I mean by that is if you've never logged into tiktok before in your you know your whole life you do not need to use tiktok for the community challenge um if you have a thousand followers on your facebook page but only a handful on instagram you know you should spend way more time and effort promoting your campaign on facebook than instagram you know staying your lane basically put put your efforts into the platform where you're most likely to reach people and have an impact um I also recommend scheduling any posts that you can ahead of time just to save yourself a lot of trouble during the challenge and leading up to it you know get your key content scheduled with facebook's publishing tools or creator studio go into tweet deck and schedule your tweets really save any live posting for stuff that needs to be done same day like thanking a donor updates on your progress prize announcements um and then to that end if you're able to you'll want to assign a point person to monitor social media so you can quickly respond to comments and interact with your followers since you know that is super important on social media and the interaction can also help you in terms of the algorithm since most platforms do show priority to post with lots of engagement so um if you're able to I do recommend budgeting a little money um to boost some posts or promote some tweets and then on social media you know twenty dollars for an ad can really go a long way so you'll want to make sure that your ad is targeted properly and if you're not sure how to target an ad you can always default to targeting to the people who like your page or already follow you um and then in terms of the type of content that will do well on social media it depends a little bit on the platform but in general photos and videos do really well and then you may want to consider doing something out of the box like a facebook live video um or you know a streamed watch party or something um for a campaign video to just to help generate some buzz while delivering that algorithm friendly content and especially nowadays I know a lot of people sometimes will um do like live events and things like that which now it's a little bit more difficult to do that um in some places very difficult so um if you've never done a facebook live stream before or never streamed anything like I would I would highly recommend you know looking into it to see if that's something that would work for you um and you'd be surprised the kinds of things that um people will watch uh it can be as simple as um you know giving them a tour of your office uh that is probably empty um or you know if you are you know an animal shelter or something um or you do something with animals like film some of the animals like a lot of people will will watch live streams of just you know the camera is literally just on and watching an animal all day so you know having something that people can interact with um that you know you can kind of get out there just to do something different those are the kinds of things that um people will respond to and then um you know you can get that algorithm friendly content out there on social media to to really get your post in front of even more people because of that engagement and interaction so finally you know when you're planning your campaign follow-up is really important to consider when you're planning your content you'll also at the same time want to plan your thank you to donors you know things like making a video or a photo of your staff can be really great for this be sure to talk about the impact of the funds that you raised and just close the loop on your campaign you know that means if you were fundraising for something specific like a new piece of equipment or improvements to your building or something like that um you'll you'll want to send emails to periodically on your progress um the the follow-up can be part of the stewardship process so let them know how you're doing let them know how their dollars worked for you um and what your you know what's going on with those um and then you'll also want to make sure that you've got an onboarding plan in place for new donors so that they come back and donate again um so if you do collect addresses mailing them in a welcome packet can be a great way to get them onboarded um you can also create an automated email journey where they can get more information about what you do and why it's important to support your work so um keeping track you know of your donors you get the donation report in your mighty cause account making sure that you're aware of how to find that um how to download it and then what information you're collecting um to make sure that you're getting the most out of it and then making sure that you do something with that after the campaign is over check and see you know how many people um you know download or um donated to your organization's campaign um how many of those were new donors make sure that you're taking the time to follow up with them uh appropriately depending on you know your relationship with them so as we wrap this up um I want to make sure our support team's contact information is here for you to reference um there are really great resource before and during the challenge for anything campaign related so if you need help setting up your um direct deposit if you need help figuring out how to strategize around the weekly bonuses or if a donor just needs a receipt recent you can reach out to them at any time um there the challenge support email is rockchallenge at mightycause.com our support team is available monday through friday nine to five uh and then their phone number is on the screen as well 202-800-1618 um so make sure that you you know you can write this information down I'll go and make sure that it's available on the challenge site as well our priority is support for you guys so please let us know if you need anything at all um and you know we'll be happy to help okay so let's see if we have any questions let's see so first question um that we got we did get several questions um the first question was about the first webinar so yes the first webinar was recorded um and you can access it in the toolkit so if you go to rock um community challenge.com and under resources in the menu you'll see the nonprofit toolkit and the the first webinar will be right there um so you can definitely watch it at any time on demand um and uh let us know if you have any questions about it um let's see so um me I'm looking to see what like general questions there are um okay so the second question was about logos um if you're having trouble fitting your logo in the parameters provided um then you're welcome to send your logo to uh our support team and we can um you know resize it for you if you're not computer savvy um but that will probably be the best bet is um just re resizing your organization's logo uh the the logo spot is a one to one ratio so you should be able to grab um the same logo that you use on your facebook page or your twitter page and that will fit in that spot um but if you do have trouble uh with your logo then just definitely you know you can email our support team um and they'll be able to help resize it for you so that it looks really good on um everywhere that people can see your logo um let's see next question can we know what other nonprofits are participating in our region yes so if you go to rockcommunitychallenge.com um you'll see the five different markets on that main challenge site and then you can click on your market and then all of the participating nonprofits are listed in the leaderboard they're also listed if you scroll down on the page they're also listed um near the bottom of the page as well um the leaderboard is obviously where all of the donations will get tracked uh but um you know if you want to see who else is participating in your particular market then you'll be able to see that on uh those leaderboards right there as well and you can click into anyone's pages to see you know what their organizations are about um you can also uh search within your market page for organizations too um so there's a couple different ways that you can find them but that is probably the easiest it's going to your particular market page and looking on the leaderboard um next question are donors marketed to buy um the rock family of companies after or during the challenge um i don't believe so but i will let denine answer that question yep so do you mind just repeating that question is what offered yep so the question is are donors marketed to buy um the rock family of companies after or during the challenge no let's see so next question is how do you define unique donor um great question so uh the unique donor component there's several different aspects to it um but basically it needs to be a unique individual um we really don't want people gaming the system um you know you want to make sure that um individuals uh unique people uh donate to your challenge fundraiser in order to win prizes so as long as it's um you know a person with the person last name um email address and um you know other unique qualifiers we have back end uh ways of being able to make sure that people are unique in order to count them um so all of that will be defined in the rules as well once those are made available um okay so next question do quick and loans employees also make their donations um to our agency's page um yes so uh one of the um you know ways that the rock family of companies is trying to get their team members to participate is by making donations to your organization's um challenge team page so um one of the bonus challenges for each market is um the number of uh individual quick and loans uh rock family of companies team members that you can get to donate to your page um so definitely that's one thing that they are um stressing among the team members is uh participating and making sure that they're aware of all the nonprofit participating connecting with them and and donating as well um and Denny do you have anything to add to that one no i think you hit the nail on the head thank you let's see so next question is about matching grant um does the sponsor or grantor of the matching grant submit their match through the online campaign once the match is met um great question so yes um once when you set up your match you're actually able to put in um the sponsors email address um when you're setting it up so that as soon as the match is met they're set an automatic email that lets them know that their match has been met and then gives them instructions on how to pay online um so you are they they can pay offline if they don't want to pay online but since this is an online fundraising challenge and all the online donations are what you know get to closer to prizes and the um the grant prizes and things like that then I would definitely recommend having them pay online but yes um they are able to pay their match online after the match has been met um and can find instructions on how to do that it's really just you know the same way people make a regular donation to your team page click the donate button um but they'll they'll get an auto email um after that as well um and then of course if you have any questions about you know the setup process for that or what that entails um you can always email our support team and they'll be happy to kind of walk you through the steps of the matching grant process um will there be more organizations joining the challenge before august 3rd um or when is the deadline so we can know who we are competing against um all of the organizations that are participating are are in so no one else um as far as I'm aware will be joining um which that's correct right danine that's correct and so just to piggyback off of what don mentioned earlier all the participating organizations are on the side do you have access to see who is participating within your market let's see so um the next question is clarification on the setup um so every organization participating in the challenge this year um has the main page that you need to focus on is your challenge team page and that page is connected to the rock family of companies community challenge that's the page that people can access when they um view your organization on the leaderboard um all of you also though have access to your organization profile page and that's essentially just uh an overarching um organization profile um on mighty cause that we you know basically import from the irs um so you don't technically need to do anything to that page since people won't really be visiting there um it does give you additional tools and um like reports and things like that um that you can access um if you if you want to um but you can also access your team page there since it um you know it's kind of an umbrella page for your for your team page it kind of houses all of the uh fundraising initiatives that anyone does for you on mighty cause um however to keep things simple um the only page you really need to focus on is that that challenge team page if you're not sure what link you should be using or you're confused then definitely email our support team at rock um challenge at mighty cause dot com and we'll make sure to get you the correct link that you can be that you need to be focusing on um that way you know you're sharing the right the right one um and you know what is going on um let's see um this is an interesting question um denine that you might be able to help me with um this question is is each nonprofit assigned a team from rock companies to help with fundraising if so how can we connect with our team I don't think that people are assigned an individual person but I will let you respond that is a fantastic question um so individual teams are not assigned but we do have community champions and those individuals are um some of our team members not only nominated some of you but also then um followed up by volunteering to be what we call a community champion so essentially those individuals are asked to um essentially advocate for all of you um and for the everyone what won't have a community champion so the challenge all the community champions that have volunteered they will be asked to share a special um graphic and individuals to donate to your specific organization and they'll be asked to share that on their social media platforms um so like on facebook we also have an internal social media platform so we do have community champions um but no they're not specific teams designated to organizations and um just in case if anyone wants to ask um I will chat with my team on figuring out um if we are in any way share reforms sending out information on who those champions are I'm sure some of you probably would like that and would want to connect with those team members who have volunteered to be your champions so I will figure out a way in which we can connect um you guys some of you actually have multiple community champions so I will share more information on that but if you do have specific questions um that I haven't answered right now feel free to reach out to me directly as well. We can probably include uh information to that effect in the FAQ as well um just so that everyone participating knows what you guys are doing on the rock family company side to help promote within the organization um because that will probably be helpful too. That's great thank you um so last question um is more of a rule of focus question which again the rules will be coming out really soon um but this question is if someone donates five thousand dollars and the rest of your donations total two thousand dollars will that single large donation still count towards the total to win the grand prize um so yes we still that 75 percent um restriction is still in the rules for this year so you'll want to make sure that um you know no you don't have one large donor contributing uh to you know and let's say that donor that one donor um gets you in the top three for your market um and then you really only have like four other donors uh we do have that 75 percent rule um still applicable this year so you'll want to make sure that you have um each market has a different number of unique donors that are required um as well so you'll want to make sure that you review that information once the rules do come out and we will be sending along an email with a link to the rules um that way you'll be able to see what pertains to your specific market um let's see so um there's several questions about um the uh community champions Denise so I definitely um think that we'll we'll come up with a set of uh FAQ questions about the community champions and things like that and then that way hopefully all the questions will be answered but if you do um like once we do put that on the site um and you have additional questions about it then please feel free to email your Denise or our support team at rock challenge at mightycause.com um that way you know everyone's in the know about uh what's going on with that okay I think that's it um and we are just two minutes over time so apologies for anyone um who you know needed to leave at four but um that is it for today I will go through all the questions again and if there's any that I accidentally skipped um then I'll be sure to reach out um to those people who asked them um and then we'll be sure to to um add FAQs and information about the um uh community um which I'm probably saying this wrong but the the champion um program that rock and live companies has uh that way you all are aware of what's going on and how they're supporting you from within the organization as well um but that is it for today uh Denise do you have any last thoughts or anything like that before we go uh no I just again want to say thank you for um you know joining us on the webinar obviously but also joining us for the community challenge and thank you Don for providing so much help for information um I know Don already mentioned this and I can't personally see the questions but I'm sure there are lots of burning questions regarding the the community champions so I'll be sure to circle back um with with my internal team and Don to figure out how we can make sure that we are um quickly getting that information to you so thank you guys all for being so patient um and we will chat with you guys soon yes thanks everyone so much for your time today apologies again for running over and best of luck in the challenge have a great day