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volvo xc60 "elevator"

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Uploaded on Oct 2, 2009

agency: SCP
director: Emnet Mulugeta

When the assignment of creating a launchfilm for the new Volvo XC60, to be shown it's unveiling at the Geneva auto show, came about, we jumped on it like mice on cheese! We mustered all our resources, live action, 3D, design and animation, to make this two-minute masterpiece. The agency SCP gave us the low-down on the new Volvo XC60, and we just ran with it, creating a multi-dimensional voyage where we explore worlds of contrasting visual and emotional expressions. All in beautiful high definition.

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