Simply because your product is the cheapest on the market, does not automatically guarantee you more sales from your Xtreme Builder Review website. If your offer appears too good to be true, then this can be a potential turn off. In fact, some marketers have seen an increase in sales when they raised their prices! If you are making a special offer then an explanation will set the customer’s mind at ease as to why they are getting away with this “steal”.
Some merchants have special sales every year where they sell ‘used or slightly damaged’ products at a discount, or combine it with a special Xtreme Builder Bonus package of some sorts. If the merchant were to label these products as ‘new’, their sales would plummet at this same low price. Technique 1: Change your general statements into specific ones. Instead of writing, “This diet can work great with your weight loss program,” you write instead: “This diet can drop off up to 11 pounds in one week.” The second statement is more measurable (specific) and therefore more believable. Not “this fuel additive can boost your gas mileage” but “this additive can increase your gas mileage by 17.5 %”.
Technique 2: Include at least one free bonus. Bonuses add value to your offer. The more value you extend, the greater your chances on making the sale. These bonuses do not have to be expensive but should have a high ‘perceived value’. In fact you should NOT give away bonuses without building the value of the gift first. Keeping in mind that ‘value’ and ‘cost’ can be very different entities.
One note of caution though: If your bonuses valued at $1,000 and your product $19.95 the reader would question the real value of these bonuses. Just seems strange giving away $1,000 in value with a $20 purchase – just does not seem credible – except you are running a charity! Also make your bonuses complimentary to your main product. If you are selling a camera why not add a bonus carrying case?