WALTR – an app for Mac & Windows that transfers any video or audio format from your Mac/PC into iPhone & iPad via Drag and Drop.
Don't have an iPhone yet? No problem! Get one here: http://amzn.to/1IEq07P
Download at softorino.com/waltr
• Transfer Any VIDEO file – Upload Apple’s unsupported files such as MKV & AVI or the classic MOV, MP4 for natural playback on iPad, iPhone or iPod touch.
• Transfer Any AUDIO file – Upload Music in any format, such as MP3, FLAC, APE, ALAC, M4R, AAC, AIFF, WAV, and even WMA,CUE,OGG, WV & TTA.
This is a revolutionary app since playing non-Apple-approved media formats is a constant source of irritation for iPad owners and the workarounds make you use various converters or install special apps on the device for playback. But with WALTR, you simply Drag it & Drop it. No need to launch iTunes for sync. (It doesn't get easier than this!)