 These include auto-enhanced, which edits your photos for you, and highlights view, which summarizes your albums and photos and picks the best for you to share. Auto-backup, which we'd already had out as instant upload, and increase in quota. Now you have 15 gigs of space for storing your photos. I appreciate that. Thank you. And unlimited after you use the 15 gigs, it's unlimited at tablet resolution. Yep. And we really feel like these are big time savers for our users, because no one wants to sit there and upload the photos or go through and curate them or spend, has the time to edit them over and over again. So we'll give you a good first pass on all of those things, and you'll have more free time to take more photos and share more photos. And there's also one extra special that we have, which is auto-awesome. And a lot of times, people just take photos. They can take 30 photos in one minute. And what we want to do is give you something special back for those photos. So you'll see animated gifts, little animation clips from a burst of photos, or panorama stitched together, and even photo booth style collages. So one of the things we talked about just a second ago before we got on camera was this is more of a move to support the mobile-centric experience. I personally am a desktop, because I'm a power user. We have expensive cameras that we use to take pictures of the events that we go to. But most people are increasing numbers of people you're finding are not necessarily falling into the category that I'm in. So talk a little bit about the growth that you've seen there, and you've mentioned the features. Kind of go into a little bit more detail about what you're doing as catering to that group of people. We've seen phenomenal growth of mobile photography over the last few years. Android as an operating system is on hundreds of millions of devices. And everyone now has a camera in their pocket with them at all times. It's on their cell phone. So we've seen tremendous growth in the number of photos that are coming up to us that are shot on cell phones. They're just the most convenient camera people have with them. So with that growth, we've really tried to support our mobile photos users better. Yeah, definitely. The Android camera is actually the most popular camera on Earth. Given that we just said today that there's 900 million devices out there. And that has matched the growth that we've seen on Google Plus Photos. And because of that, people are actually even more nervous about what's going on. What if I lose my phone? What happens to my photos? How do I share this out quickly? I'm always on the move. So what we want to do is give you a great highlight. So it's not just about sharing electronically, but also in person. If you see a friend that you haven't seen in a while, you can just say, here are the highlights of my life and turn your phone around. So we think the feature set's pretty awesome. We're hoping that people will love it and spend some time on Google Plus. So maybe you can spend, because I'm interested in the journalistic repercussions of this stuff, obviously, given my profession. But it's just something I've followed for a long time. The implications of having feeds readily accessible of photos and tagging and making all that searchable, obviously, you guys are in the search business. So maybe look to the future a little bit and tell me kind of where you guys are headed with respect to those features and where you guys see in that taking off as you explode those capabilities. Well, we've had, as you were mentioning, tagging. We've had our Find My Face tool in the market for quite some time. It really allows users to find all the photos of their face that they have and tag them more easily. One of my favorite features, yeah. Thank you. And then sort of a kind of batch way. And that's a big time saver as well. But we've really tried to emphasize photo search now in the new experience. You can go through your photos, you can search for the content in the photos, even if you haven't labeled your photos. Vic gave a great example with the Eiffel Tower. There was nothing in the post that talked about the Eiffel Tower. And yet we were able to say, this is a photo of the Eiffel Tower. We can do the same kind of things with the photos that you give to Google. And then you can have a powerful search experience of your own photos library. Show me those photos from Halloween. Show me those photos of the birthday party or of that celebrity that we saw the other day, right? Yeah, and just to add on to what Matt's saying, actually, I guess we call it computer vision. And it is the underpinnings of a lot of the features that we've been launching today and that users get to enjoy. A really good example is auto-enhanced. When we actually look at your photo, we're actually not just saying, oh, this is any image. We're actually saying this photo is special. It has people in it or it has buildings or it has skies and trees and things like that. And because of that, we are able to edit it in its own unique way that makes that photo look the best. So I think one of the terms we're seeing is we're going to try to make your camera way more exciting than it used to be with the cloud. And computer vision is a big part of making that really enjoyable experience. Well, I got to say, and the viewers can kind of see this behind the people been demoing the Enhanced hit product. I was a little bit nervous when I heard it announced, okay, there's just going to be something automatically enhancing my photos. But I'm glad to see that it's not just making it look like a Polaroid from the 70s, actually kind of some intelligent algorithm back in the background. Making some real kind of context sensitive improvements to the photos. The Lama with the defined, it's not back there anymore, but it was earlier. The Lama with the showing the hair refining, it was kind of took it from a soft focus to an actual, and this is a pretty, you probably can't tell in the small window on the browser that most people are watching. This is a very big screen. You can see a lot of detail that you couldn't have originally saw on the unenhanced version. We want to make really contextually sensitive edits, and we've built this system such that it does powerful edits in a way that a professional photographer would. We've trained this machine learning system with real professional photo editors, and we're trying to make it have a similar positive effect. A big part of it is just it looking natural, it looking great, it looking actually expensive, as though a pro photographer would actually do it. And we don't want to go overboard. That's really important to us, that we preserve the memory. Right, right. Well, I mean, I think it says a lot that a lot of pro photographers do use Picasso and do use Google Photos, and they guys are looking to cater to that as opposed to just the casual, I want the hipstomatic look or whatever the word is for that. So I'm enjoying seeing how this is developing, and I'll be watching with a keen eye as you guys continue to make improvements. And I appreciate you taking the time. Thank you so much. Thank you. And Mark Russel Hopkins signing off for the moment here at Google I-O 2013. We'll be back with more interviews and demonstrations as the week continues. So stay tuned.