 Hey welcome back to the channel. In this video I'm going to talk about how to use the C word to sell more of your stuff online, more of your products and services online or even offline as well. Recently using a little bit of this C word I was able to do 28k cash collected in a weekend with 3k of that ongoing for the next 11 months. And so I want to share with you what this word is. It's a bit of a strategy that you can start using and has really helped me make my offers and my messaging and my copy stronger and more profitable. Now before I reveal what this C word is I have a question for you. Which shirt would you rather have? I've got two white dress shirts. Which one would you rather have? Well it's actually the same shirt and the same brand and the same size and everything so it would be tough. You wouldn't really care which shirt it was because it's the exact same shirt. And that segues nicely into me revealing what the C word is which is contrast. So the more that you can use contrast in your offers and in your messaging and in your copy the harder it's going to hit and the stronger it's going to perform. And so what I mean by this is contrast is the difference between two things and the more contrast that you have the easier it is to tell which one you would rather have. So some examples of contrast. You have day versus night. You have left versus right. You have sun versus moon and you might have a black shirt versus white. So I just held up two branded or same branded white shirts to you and you wouldn't be able to tell me which one you would choose because they're the same exact shirt. You would you might tell me which everyone's cheaper or whichever one's on a deal. So that's the way I want you to think about your offers as well. If you sound like everybody else and you don't have contrast in your in your messaging and your copy and your offers people are just going to pick whatever is lower priced or whatever is a better value. And so if I were to instead ask you would you rather have this white shirt this white dress shirt or the black t-shirt I have on now it's a lot easier to make a decision. Well if it's summertime and you live in Hawaii for example which is where I'm from I'd rather have the black shirt because I can walk outside with the shirt and it's an everyday shirt. If I'm going to a wedding well I might need a white shirt to put under a suit and so now because of the contrast because of the black short t-shirt versus the long sleeve white dress shirt I'm able to make an easier decision and I'm sure that's the same for you. So we want to try to use contrast as much as possible in our business in our our marketing our sales our offers our messaging our copy our emails whenever we can use contrast we use it. So let's show some examples the first example is just the old plan versus the new plan. And so this is an example of that you can see here this is the old plan 2018 to 2020 I had four to eight sales calls a day the new plan is well 2021 to 2022 I have four calls a week only with clients and to drive the point home I even add a picture of my calendar which is empty and it used to be lit up like a Christmas tree which is why I call it Christmas tree calendar but there's contrast there you can see clearly the old plan which is what I used to do here and the new plan which is what I do now so now I don't have any calls or sales calls on my calendar I only have calls with clients who have already paid me for one of my different offerings so this is the old plan versus the new plan we're showing them what the old plan was what we were doing before and what we're doing now and because of that contrast from the old to the new it's easy for someone to say I want that too like that sounds like something I really could use in my life so that is one method of using contrast is the old plan versus the new plan and I love using these style posts if you go to my LinkedIn and you look through I do this in some capacity at least once a week so love using this this style of contrast the second type of post that uses contrast that I like to use a lot is hate that try this instead so if I go here it says the I hate sales calls campaign if someone does not like sales calls and they want to go away from sales calls because they don't like doing them like me well there's contrast there going from hating sales calls and spending all your time doing it to not doing it at all and selling from emails social posts dm conversations and a pdf or google doc so now again it's it's kind of like the old plan new plan but now we're focusing on something they hate which is the sales calls and saying here's a different way here's something else you should try so that's the second example of a contrast style post the hate that try this instead and this focuses on a present pain that they have or something that they hate doing that they're doing frequently the third type of contrast post that I like using is imagine your new life and all I'm really doing with this post is getting them to visually imagine a new and different life than what they have now so how would it feel to sit down with your morning coffee write a simple email or social post to get a handful of messages from folks wanting to work with you and enroll clients without having to jump on the phone so now I'm painting a picture of their future life and if they are not doing that right now there is contrast there it's like well right now I'm doing the opposite of that I'm spending all my time on the phone I'm not sending out emails I'm not making posts and every day I start from scratch I've been enrolling 2.9k to 12k clients every day this week doing just this and I do zero hard selling or convincing because the people who reach out already know they want to work with me let me tell you it's a lot more fun chatting it up with ready to go folks versus plain objection handling tug of war on the phone now if you love the phone by all means have at it but if getting big ticket clients without the phone using simple content and chat combos sound sexy to you I'd love to show you how to get a popping ASAP and then I go into the offer and so I say hey if you like being on the phone which is what you're doing now and you don't care about having this new life that I'm painting a picture of for you then keep doing what you're doing I don't want to take you away from what's working but if you do want this new life which of course is contrasted from the old life for their current life here's how I can help you and here's what we would do together so this posted extremely well for sales and this is a style of imagine your new life and the new life there's a lot of contrast between what they're doing now so contrast again it's it's the difference between two things and the more obvious it is the better or the stronger it's going to be because people can easily see the difference again the short sleeve black shirt versus the long sleeve white dress shirt maybe someone wants both and maybe they'll buy both but if you want people to make a decision easier when they're comparing you to other people and comparing you to other offers and messaging you need to have contrast and start using this a lot more because these style posts where you have clear contrast in there do the best for sales I also love doing this with customer testimonials I'll paint a picture of their their old life their before then I paint a picture of their after where they are now and what they did to go from before to after and then I invite people to join me if they want to do the same thing it's very prevalent in the weight loss space too you see the before and after pictures there's contrast there so start using contrast more in your writing and your offers and your marketing and sales in every area of your business when you're trying to convince people to do things or to convince them to do something with you use contrast very powerful persuasion technique or whatever you want to call it and will help you to differentiate between everybody else out there so I hope this was useful to you this was actually from my friday fire newsletter which I send out every friday at 12 p.m pacific if you want to opt in for the next issue and if you want to read the old ones you can go to seananthony.co and if you go to this newsletter tab you can opt in here your first name and email and then you can read all the previous friday fire issues so I hope that was useful if it was give it a like comment down below with any questions and I'll see you in the next video take it easy