 For many, editing can be the most alien part of video production, especially as the interface can seem quite overwhelming, and you wouldn't know about the principles unless you've been taught them. But editing is actually where the stories come alive, and the decisions that you make on pace, shots, effects and transitions can really impact the quality of your messaging and your narrative. The British Film Institute's Video Editing Essentials course teaches marketers the principles of editing so they can shape and commission effective video content. You'll be working with videos shot on your smartphone, iPad, DSLR camera, or any video device you have at hand, and you'll get access to professional footage shot here at BFI Southbank. Through practical exercises, you will learn how to construct and fine-tune video content. Learning these skills will equip you with a visual know-how to face key challenges, such as communicating complex information in a simple form, or more fundamentally, building and conveying your core brand values. In case you're not familiar with them, the BFI is the UK's leading organization for the moving image. I've been teaching for the BFI for a few years now, and I really enjoy teaching on a practical course like this one because I get to see people come in with no prior knowledge at all, and within a space of a few days, they go away with a really good grasp of Adobe Premiere Pro and editing principles.