 lack of time or width or understanding, we let go of what is the next big idea. Having said that, one last big idea that I picked up from a conference I must say was presented to me when I was running out of a panel like this by a young man who waited patiently and then showed me some in-game branding which you know I never thought that it would work but it stuck in my head so I went and told some set-wed brand manager when they were launching the deodorants saying you know what run we sing can play temple run and then we did the we couldn't make him play temple run because he wouldn't allow us to put him there but we did put a lot of advertising in in games and it's won awards and the brand manager's very excited I can't say what business impact it had but I can tell you that this is the tough part of today's marketer's job which is to select and do even if they want to experiment to figure out what that experiment is because there's so many things to do it's an exciting time like you said but it's also a tough choice. Any further questions? Oh this is an opportunity without you know doing cold calls this is one platform that you get to interact with them directly and you don't want to make use of that alright so we shall probably wrap up this panel at this particular juncture thank you so much Ranjoy for moderating this session I'd like to invite on stage Mr. Shridhar Mishra from Jagran.com and Mr. Manjuna from Kensigo to felicitate this August panel here for taking the time here and sharing their insights we were talking about the business outcomes of digital marketing and what I heard was the relationship between a husband and a wife and the touch and the feel which is important in engaging communications out this is one interesting yes mr. Mishra and Manjunath from Kensigo request the token of appreciation to please come up on stage could we have a loud round of applause for our panelists please this audience is very dahlia really no energy at all wine will flow beer will flow spirits will flow but let your spirit flow right now you know we're in the land of karma we do not appreciate people nobody's gonna be appreciating you discussion the marketers are going where the target audiences and the target audiences online today so nobody can refute that thank you all so much for taking the time for being here Anurad Somnath Anurad Somnath of course Amitabh Prasid Ranjoy and Siddharth thank you and please do stay with us for the awards night we're gonna be requesting you to hand over a few strategic trophies as well thank you