 Ben, and why did you create Purism? What was the drive? What was the reason? It's a lot of reasons. It has started, you know, kind of, let's say, you know, bubbling up for a decade as I continue to go shop for new devices and I get frustrated by what's available out there. I've been in the hardware and software space for a long time, a huge free software advocate, and so these things are concerns for me and have been for a while. A big catalyst for me was having kids. And I have two young daughters and looking at the future of computing and where things were going. And, you know, me as an individual, and I think this is the case for a lot of people, especially pre-kids, right, that you're thinking about yourself. So I was willing to give up convenience for my control. But then looking at seeing, you know, having kids and then looking at the peer pressures, devices, how they're just, you know, there's no IoT device that actually respects the user's rights. There's really nothing out there from phones at all. Laptops are also a concern. And what I wanted to do was actually say, you know what, I can change the future for other people, not just for myself. And so that, to me, was where I thought, I'll open up that idea and see if there's others that are interested. And I know that I have the drive and knowledge and ability to execute in that space and have the passion toward it. And that's when I put out the crowdfunding campaign to see if other people were interested in, you know, starting Purism, basically. Yeah, and that worked. Yes, very well. From talking to you, what I see is that you focus too much on, you know, that the company should be ethical, you know, you should be doing the right thing. At times, you know, people do make wrong choices, you know, as we talked about. Do you think that, I mean, look at the airline industry, okay, when you board a plane, you know it's safe because not because you trust the company. I don't even, most of the time I don't even know it's Boeing plane or Airbus. Actually, it's just like Android and Apple, you know, Boeing or Airbus. At the same time, but what I do trust is that there are regulations, you know, there are laws. Do you think that, you know, regulations can also play a big role in ensuring like Europe, you know, GDPR is out? Yes, yes. So what do you think about U.S.? So I think your analogy is actually fantastic because it does show that I talk about these two worlds that we have, the physical world where we have centuries of physical rights. And in the digital world, we don't have any. And so I do, I'm very strong believer that we should have digital rights. And those digital rights should be founded off of what benefits people in the society. And so these are things that when I was looking at, right, should I be more of an activist? I already have been an activist for decades and it's an education process, right? And what I have to do as an example is I have to educate people to say, let's take your analogy. Say, no, you shouldn't fly that, you know, let's say Boeing airplane, right? Instead, you should fly a different airplane. And then you would come back to me and say, yeah, but that doesn't get me from point A to point B. Right. And I say, and my activist stance would say yes, but you're giving up your rights to participate. So taking the analogy saying that that flying and there was no regulations would actually be a sort of this unethical approach. If we apply that to that analogy. So taking that same analogy forward would be that in the digital rights world, right, we have barely anything. Right. So what what has happened in Europe is a step in the right direction. But people need to be comfortable that when they just quote unquote board the plane that they know that that the regulations are there to protect them. And that's why it's one of the safest forms of travel. That's why people are comfortable in getting on. And so that same type of thing could happen with devices and the internet and digital rights. And this comes comes all the way from, you know, anti bullying all the way through to just general you having all of your privacy rights protected as society advances more and more toward, you know, where our online life is going to be more than our physical life. That these are going to be real concerns that need to be addressed. So what I looked at doing was I'm going to both be an activist as well as well as three things activist as well as work towards lobbying to make sure that regulations can be in place. And then also provide a business that can create a business that has the ability for creating products that can actually solve these problems as well. And by doing that, then I can influence maximize my influence on the future of computing.