 entrepreneurs at the very earliest stages of building their business and their idea that you need to build a business you want to run and not a business you want to fund. There's a huge trend right now among entrepreneurs where they're all trying to emulate the most successful entrepreneurs that they see around them and there's a big danger in that because it's very easy to say you know I want to be Elon Musk from Tesla or I want to be Sandra Correa you know in in Pelcor the the challenge of course is that if you only think about how to fund your business you're only going to think about the business from the investor's vantage point and when you think about a business you want to run you almost don't care whether you have the capital or not what your primary priority is I have a solution that the market values I have customers and and I've positioned the product at a price or the product or service at a price that the market can afford. I mean after all the greatest source of capital for your company is people buying the goods and services you provide.