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OMMA Global Panel: After Radical Digital Change, What Is a Brand?

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Published on Oct 4, 2012

Recorded live at OMMA Global at Advertising Week on 10/01/12

Panel: After Radical Digital Change, What Is a Brand?

Moderator Bob Liodice , President & CEO , ANA

Panelists Rob Candelino , Vice President, Brand Building , Unilever Steve Farella , Chairman & CEO , Targetcast tcm Jennifer Kasper , GVP, Digital/New Media & Multicultural Marketing , Macy's Brent Poer , EVP, Executive Creative Director , LiquidThread

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