 What's up? What's up everybody once again? It's Sean Taylor. I help artists grow their brands and fan base since today I'm going over how to build a strong visual image So starting off strong visual images are all about sticking out getting as much as attention as possible in your environment And you have to understand your environment to truly be able to do that. I'll go over that later though Kanye West number one is being out of place when Kanye West first started Hip-hop was heavily a street wear look right being educated as far as the look The preppy look college look that Kanye West was known for the time was nowhere in sight Kanye West was the first one he popularized that and he even had the backpack he created the backpack rapper Even the content he was talking about that made him seem out of place He was this different guy and then we look at Iggy Azalea Eminem Not that it was their choice to be born white, but the fact that they were born white and their rappers Particularly in their side of rap it brought them a lot of attention just because they were the only white people At their time on that level so it just made people look at them right and wonder Okay, who is that they easily were branded as that white person? Then you have to against the grain in the Western civilization particularly with entertainers You have women that are wearing less clothes typically Janelle Maudet She went the opposite direction by not only dressing down in the sense of covering her body But also having on a pants, which is a little bit more of a masculine Energy typically as far as what we associate a pants So we associated with business and power and all that kind of stuff So it brought her more attention when she did that in the first place But then she combined it with what Jadena does also as which is being out of time being out of time in the sense Of using an old energy and old look and also feeling your music Oftentimes which separates you from the current day people and they modernize it obviously But they also really really strongly draw from and push the image of being old school Like old old school not 90s, but you know back in the day y'all don't talk about anyway play up your character So all these people have characters in a sense and they play those up But these people play them to the extreme lady Gaga Lady Gaga particularly that one year when she was doing things like this meet outfit and Eminem like you down here in the right like this Well, and it's crazy She was really really really going to the extreme and getting maximum attention. If you remember that year She like you cannot turn on TV and not hear about her or anything at least music related And then Nicki Minaj when she first came out Well after a while she came out but she got to a certain point where she was like I want to get maximum attention and I want to be in the pop world and have so many people not my name She started wearing these colorful outfits all this stuff and just these bizarre things similar to Lady Gaga Just to get attention and then Katy Perry did a very much so similar thing except she did the characters And outfits kind of like Lady Gaga did but then she also did the colorful things with the Blue wig as a theme during her California love Album and all that kind of stuff like she did very much so a similar thing. I'm sure you can recognize the similarities Lil Yachty I did a video talking all about how he did this go check it out You haven't seen it, but I go a lot deeper and number five is props right using props Rory's hat right here is a prop The way you know this is because he won has it on consistently and then he has it on even when he's wearing this Jersey This Jersey isn't necessarily a look that goes with that kind of hat typically But he is so aware that this is his brain This is what make him makes him stick out that he keeps it on no matter where he is because that creates his silhouette Literally, you put a silhouette around him, but he doesn't wear it as much this time. You would recognize Rory Silhouette by itself regular hats like the one kid Cudi has on the bottom left Wouldn't necessarily make you stick out But the fact that this hat is something that people typically don't typically don't wear At least on his side of music in the same way the hat the future wears his brain and him as a strong visual those kind of things help out And then you have I mean a with the bananas. I mean obviously there's super random But the fact that he hasn't consistently they become the strong visual brand You see a banana and you'll think of a mean that particularly if it's anything music related He saw a new album cover and it had nothing but a banana now You would first thing you would think would be a mean it at least if you do know him Other than that is being consistent, right? Because all those things and everything that everybody did was all about being consistent only once you do it multiple times The people start to really relate it to you They see you do it one time and it's just like how they're doing some fun thing or how they're trying to get attention Whereas a little bizarre that's weird, but once you do it multiple times people really brand it and stick to you Don't learn rules to abide by them. I learned them to know when I'm breaking them So this alludes to that sticking out thing I said at the very beginning You have to understand the rules of your environment to truly be able to take advantage of the rules And then break the rules to your advantage so you get maximum attention You have to really understand what people other people are doing to really stick out if you want to use a strong visual brand So study the game and study what you see around you and that'll help you get it done other than that You know what to do Subscribe have a great one