 A lot of decisions today are made by obviously provosts, deans, department chairs, etc. And they're looking at systems of record that we currently have, finance, student, HR, etc. And they're saying, I just don't see the reports and the information that I need. And a company comes along and says, hey, I got a silver bullet. You just upload all your data to us and we'll launder it, we'll press it, we'll give you reports back, we'll show you how you compare to other universities. What we've learned over some early years is a lot of times when we send the stuff out, well, wait, there were a lot of steps. We had to extract it ourselves out of our systems. We had to clean it ourselves. We had to get it in certain formats ourselves. And then we finally we upload it. And then there's some black box of something that happens and it comes back and we go, that's not very insightful. How is that predicted? And you go, well, it's a secret model. We can't tell you. There's a lot of steps and that's what I was trying to do in the article was make visible every piece of work along the way and debunk some of the kind of magic bullet or magic bundle. Just give us your money. We'll make this wonderful.