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Published on Nov 27, 2012
I'm always interested in what drives people. What influences them and fuels them with the energy to be passionate about whatever they do. I noticed very quickly while speaking with Ariel that Mariachi music wasn't just a job for him, this was a whole lifestyle for him and this intrigued me and made me want to feature him in a video. I felt that he would make a great candidate for an indiespot feature because his passion for this style of music really was obvious as he expressed himself.