 Hi, my name is Chris Long. Welcome to another episode of Whiteboard Friday. Today, we're going to talk about five different ways that you can use ChatGBT to enhance your SEO processes. First one we're going to talk about is featured snippet optimization. ChatGBT is really, really good at creating these succinct summaries of overall topics, but really capturing a lot of information within those summaries. One way we've had a lot of good success using it is let's say you're optimizing for the featured snippet for index funds. Actually telling ChatGBT, hey, create a two to three sentence summary of index funds and the rules are always using is statement and always start both sentences with the target keyword of index funds. Generally, ChatGBT is really, really good at creating these summaries and it's a fantastic use case to create these succinct summaries that are really going to translate well to featured snippet opportunities. The next way you can use ChatGBT to enhance your SEO is getting feedback on content. I think a lot of the way we think about using ChatGBT is only a content creator, but I think that's a more limiting belief. One of the ways we really like to use that GoFish digital is to really have it give feedback on content that we're optimizing. So for instance, if you're writing an article on how to break in running shoes, you can actually paste that article into ChatGBT and say, hey, how do I make this content better for the user and it'll actually give you sections you could add. It might say, hey, create some FAQs around running shoes or add a section around common problems around running shoes. And really, instead of using it to create new content, you're using that as a guide, a personal assistant that's really helping you leverage how you can get the best quality of the content that you already have. Next way that you can use ChatGBT for SEO is really enhancing your knowledge base and that's another underrated aspect from an SEO perspective. In SEO, if you think of all of the great minds that write really long, sometimes more technical articles, for instance, the late great Bill Salasky used to write really long articles that analyze Google patents. And what we've been doing is testing and running them through ChatGBT and saying, hey, explain Bill's article to me like we're in high school and ChatGBT is able to create a really, really succinct summary that's actually helpful. In essence, this really democratizes content from thought leaders like Bill or Google's documentation as an industry becoming and enhancing our technical SEO skill sets is a challenge. ChatGBT helps democratize that content by making it more accessible for everybody. Next way I recommend using ChatGBT for SEO is screaming frog extractions. I think ChatGBT is really gonna open up screaming frog for a lot of SEOs. For instance, if you want to extract elements from a page, whether that's the breadcrumbs or the structured data, whether that's author biographies, previously you were required to know XPath or some type of other extraction method. Now with ChatGBT, you can plug in the HTML that you're trying to extract, say, hey, write me an extract code and screaming frog will be able to create you an XPath that will work in about one minute's time. I'm just really gonna open up tools and allow us as a community to really create more extraction information, more extraction prompts than we've been able to before. Final way I would recommend using ChatGBT for SEO is really creating your custom tools. I think one of the biggest powers is that ChatGBT is going to empower us to be a community of creators and create technical solutions, regardless of what our technical background might be. So for example, you could have ChatGBT actually create you your own custom Chrome extension. I was able to, with limited coding knowledge, be able to create a Chrome extension that extracts basic information, like page title, H1 tags, publish date, all in about 30 minutes time with a little bit of debugging. And you could also create your own Chrome extension that really suits your individual needs as a search marketer. As well, you can use it to create tools that can help you scale out your own processes. Using ChatGBT, we actually created our own Google Sheets function that runs information through Google or through Open API or through ChatGBT's Open API. And basically what you can do is, in the Sheets function that will allow you to create custom title tags, meta descriptions, using ChatGBT, making it drag and drop directly in Google Sheets. And we'll link that article in the video description should you want to run through that process. So I think there's a lot of really, really great use cases for ChatGBT when it comes to SEO that's even more than just creating new content. It's a lot of really creative ways you can leverage these tools. I believe SEOs that are leaning into it, learning how to use these tools are going to be the ones that really see success in the long term. So thanks for joining me everyone. And that was this week's edition of Whiteboard Friday.