 Hey, what's going on guys? Welcome back to another video and welcome to Facebook Ads Friday, week 19. So every single week we take a look at two very successful and proven Facebook Ads that are advertising drop shipping products. However, this week we have a theme and that theme is that both of these companies have gone one step further than drop shipping and decided to private label these products. Not to detract from the topic of the video too much, but private labeling your products is a great way to separate yourself from the competition and establish yourself as the authority seller and portray yourself as a quote unquote real brand. So the first company we're gonna be taking a look at for jump straight into it is called The Grooved. So that's GRWVD, if you wanna check them out yourselves, I highly recommend you do. They are in a niche which you don't hear many drop shipers talking about at all, which is educational toys. Well, not so much toys actually, actual tools, educational tools. So this ad began on Friday, Jan 6th of 2023 this year. So it's been going for about eight or nine weeks and currently it has 3,000 reactions, one and a half thousand comments and 1.2 million views. Before we take a look at the actual product and the creative itself, what we're gonna take a quick look at now is the comments section. There's no better feedback or if you wanna gain an understanding of whether people are actually buying this products and they're happy with the products, if you check out what the comments section is saying and what real people are saying about the products and about the business, that's gonna give you a better insight whether you have a proven product on your hands or not. It's one thing to sell a product but unless your customers are happy with it, you're gonna get a lot of returns, you're gonna get a lot of bad feedback and ultimately it's gonna harm your business and it's gonna die a slowing death. We want to get into this business so we can build something sustainable and profitable which will continue to earn us money in the long run and you can only do that by providing a good service and having happy customers. Okay, so we're taking a look at the most relevant comments then and then we'll check out the newest to see how current and active this is. We have somebody here called Kathleen says that she's bought this product. David here says, great books, how do I assemble the pen? So that would kind of insinuate he's ordered the product and needs some instruction. Mark Wallace is saying please send my order so that would indicate he's bought the product whether from these guys or somebody else. This person here says their order is still not in so again that's what insinuate the same thing. We've got a few people here already who have said they've bought the product. Tia wants to know if there's anybody else who has bought these. Alexis says her girls have these. Hayes here from a few weeks ago says any chance you can get new pens because she ordered it and she's lost the pens. This person here says she's just ordered some. Robin here again has ordered some and lost the pen. So that might be an upsell offer which you would offer later on down the line to your customers. You can even have an email sequence which goes out perhaps every week or a month afterwards saying do you need some new pens? So we've established there's quite a few people buying this product. Let's just take a very quick look at newest and see when the latest comments were 17 minutes, 19, 20 minutes, 30 minutes, 30 minutes, 43 minutes, 47, one hour, one hour, one hour, so on and so forth. So it goes without saying, there's a ton of people seeing this every single day. Let's actually play the ad creative. So basically what it is, is it stencils. So indents into certain words, letters, imagery, that sort of thing that a young child can follow through and the indentations will help guide them to make sure they're drawing the letters, drawing the numbers in the correct places in the correct layout. So they have perfectly neat handwriting. What's really cool about these products as well is the ink in the pen actually disappears after I think it's about 10 minutes or so. So it has that kind of eco-friendly benefit and it's reusable too. This isn't something that a child would use once, then you have to get rid of. The ink will disappear so they can get repeated practice out of a product like this. I've turned the sound down, but essentially it's just a voice narration in the background talking about all the different features and benefits and applications of the product. And in case you missed it, I'm just gonna forward it on because I think it's towards the end here. It features, it goes through all the different books you can get, the drawing ones, the number one, so on and so forth. But what they have up here, look, as we can see is the actual logo which matches the brand, matches the Facebook page which is actually selling this product which just gives this ad in this whole business so much more added social proof which will help customers trust and feel safe shopping with these guys. If we jump on to AliExpress then, I found a supply for you guys which I have confidence in if you wanted to use them. The name is Digitalling Store, they're a top brand, 99.3% feedback established back in 2019 which is actually rare for suppliers on AliExpress to be established for longer than sort of like one or two years. They have free delivery, that's free 12 day delivery to the UK as well which is awesome. And yet at the moment, whether this offer will end soon or not, you're gonna be paying two pounds and 14 pence. Let's jump on to their Shopify store and then take a look at what their layout, what their design or that sort of thing looks like. We can see they have again, the branded imagery, they have different packages and bundles as well so you may wanna have a shop around, have a look at some different suppliers, contact some agents and see if they can do the same thing for you. Let's get your logo printed on the front there won't be expensive. Moving down into the different bundles they offer, you can buy one book at a time which is 15 pounds or you can get the four book bundle which is 25 pounds. Seeing that we can buy a four book bundle on AliExpress for two pounds that leaves a pretty decent and healthy profit margin especially if you're doing decent volume you could probably get it even cheaper than that still. They have a pretty good guarantee for this product so guaranteed results or your money back so we guarantee an improvement in handwriting or your money back no questions asked. That's the number one thing or reason why somebody will be buying this product they wanna improve their handwriting so you either improve it or you get your money back it's a win-win essentially for the customer. They're completely upfront and honest about when their customers will get the product so Monday March 6th to Tuesday March 7th so one big misconception that a lot people have when it comes to private labeling products is you have to buy a ton of them and then you have to find space to keep them in stock that's not the case. There are agents out there which will happily private label your products keep them stored in a warehouse in China or wherever you source them from and then just drop ship them and as soon as you hit that trigger mark or that trigger inventory number they'll ask you to replace a new order. As we go through the product descriptions then more social proof real people feature in the logo the logo is everywhere it just kind of reinstates and kind of drills home that message of we are a proper and real and professional brand we are the original authority sellers of this product you should trust us and you should buy your products from us lots and lots of different gifts as well showing the different features and benefits of the product. Moving into product number two one I wanted to feature for a number of reasons the main one being because here in the UK it is wet every single day of the week probably until we get into like June time so there's still some life left in the products like this it is a couch protector or if your English is sofa protector you stick it on your sofa you stick it on your bed you stick it in your car anywhere you want basically to keep your wet and dirty dog off of things to protect it it's by no means a brand new product you've probably seen it before however it's a product which will continue to sell and whenever there's wet weather so if you're based in the UK like I am then that's pretty much nine months of the year so this started on October 10th 2022 so it's been around for three, four months 5.9 thousand reactions over a thousand comments and 1.4 thousand shares before we take a look at the comments it's still the other way around and take a look at the creative itself so as you can see it starts off by an influencer or a model featuring how the product works straight into the pain points of having or pretty much what most people do at the moment to be fair is they have this kind of unsightly sheets which they took over their sofa before their dog gets on they have a nice little kind of cute clip there of having a cuddle with your dog on the sofa it also has that calming element too demonstrates the benefits that it's waterproof it'll stop any kind of soakage getting through and damaging your furniture ultra comfy material improves sleeping performance machine washable cover as well which is another pain point anything you buy for your dog you definitely want it to be machine washable and then a strong non-slip bottom as well so in that video clip alone there was lots and lots of different real people like all them as opposed to fake people but lots and lots of different actors I'll say from now on lots and lots of different dogs lots and lots of different settings just kind of subconsciously drilling home that point that there's lots of people that I've bought and are using this product let's take a look at the comments then the brand itself, the Facebook page itself is drilling home these reviews from different customers whether they're taking from AliExpress or not I haven't checked but it gives off that social proof kind of impression as we move further down the rack comments from actual people on Facebook so just got ours today got it for the dog loads of people posting pictures of their dog with this product so it's just a brilliant way to kind of build social proof because the number one thing people are gonna be wary about buying from Facebook is knowing that they're actually gonna is knowing they want to know whether they're actually gonna receive their products so by getting the link which you can get by these three dots and then copy link and then just send that to your customers say hey would you mind posting a picture of your dog here we'll give you 20 quid off your next order whatever it may be it's a brilliant way and trust me it'll transform your conversion rate overnight so if you wanna check these guys out and I highly recommend you do because it is one of the best Shopify stores I've ever seen we can tell they've spent a lot of time and probably money as well making sure that it looks this way making sure it's as professional as this looks it could be a jump pages template however it's more than likely a custom design the company name is thedogslanding.com definitely go and check them out and have a look around keep track of them see what products they're selling because if you're in a dog niche as well then these guys are absolutely doing something right so they'll be a good store to follow for yourself just to point out some of my favorite features then before we move on to the profit margins we've got the original content at the top here so they've got a dog which whether it's a family member friend influencer featuring the products on a sofa with the clear logo mark in there they've got these custom icons which look super professional and really quickly highlights the benefits of the product they've got, I don't know if you saw it here but try for 30 nights, risk free same thing reiterated there and as we get into this kind of money section here so this is like information overload but it looks super professional the color schemes, fonts, imagery all ties in with each other and ultimately just a really visually pleasing Shopify store I really like the use of Afterpay which is super important especially given the current times people may not necessarily be able to afford a big purchase like 75 pounds they might find it more comfortable paying it in four interest free installments I also like the different icons rather than images or a drop down menu just a simple button you can click to select the variant you want they have the size guide which clearly tells you so you can come on here and say for example myself have a German Shepherd so I'm gonna come on here and see what size I need so German Shepherd, I need a jumbo I can go back jumbo I like the black and then my selection is made there's no need to go and get my dog measure how big he is nothing like that you can tell these guys have dogs themselves understand the pain points that dog owners have and have put a lot of time and thought into optimizing their Shopify store moving down there's lots of condensed information like these many kind of like FAQ sections accompanied with the kind of like logos that you expect to see on wash labels more kind of FAQ drop down custom sections again this could be gem pages that could be custom coded I'd have to double check they have this section to kind of reiterate social proof and just show all the different applications and dog breeds and settings and customers who have bought these products essentially they have us versus others again just to kind of establish these guys as the original manufacturers and branders of this product so all the things that their one comes one versus if you were to buy this product anywhere else and then of course they go into their customer reviews which just again backs up and reiterates that whole social proof element okay so to round the video off then let's take a look at how much money they're making roughly per sale if we go for a small which is $90 or 75 pounds and that is I'm just gonna check how big that is so 70 centimeters by 15 if we go into AliExpress we'll try and find a decent supplier one of these things I'll open up a couple of these and see so small is it gonna give me a size guide 70 by 70 by 13 I think that matches what these guys are small was so 70 by 70 by 15 so give or take it's basically the same product if you go for a wasn't that supplier this supplier here which was a medium so they're charging 15 pounds that almost seems like they're charging way too much for that product so if I'm not mistaken they're making probably in and around 50 pounds per sale minus the advertising costs of course I'm not gonna go into the nitty gritty and double check it that's up for you guys if you wanna go ahead and sell this product hopefully the information I've given you is more than enough for you to at least get your teeth into it do a bit more research check out a few different other suppliers maybe some agents ask some questions, send some emails and find out if it's gonna work for you and so with that being said guys I'm gonna wrap the video up they are the two proven Facebook ads for Facebook ad Friday week 19 hope you guys enjoyed the video if you wanna tune in next week it's every single Friday so make sure you subscribe to the channel to make sure you don't miss that if you wanna check out some free training of mine if you like my videos it's once to two hours long so make sure you block out some time check it out when you do have some time bring some pen and paper to make notice there's a lot of information to cover it is a 0 to 21 day launch action plan it'll be the top link in the description down below as a thank you for checking that out as well everybody who watches it does get a free copy of my 194 profitable products ideas for 2023 thanks for watching guys don't forget to comment, like and subscribe and I'll see you in the next one cheers