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Uploaded on Aug 19, 2011
General Morphological Analysis is a process that involves the systematic investigation of ALL the components of large-scale problems, products or processes for scenario, strategy and new product development. An expert facilitation methodology with proprietary software is used to identify new, consistent, combinations of attributes that results in workable, in-house generated outcomes. The technique is used to unearth non-obvious opportunities for an organisation to solve complex, intractable problems.