 I'm interested to know what Nike is paying Colin Kaepernick and what this deal entails whether it's just this one campaign for just do it and the best guy to ask is our business insider he knows all of the stuff Darren Ravel joins us now on the show Darren is Michael Don and Peter how are you today hey guys how are you doing great do we know how much Nike's paying Colin Kaepernick I do not know I know that they've been paying him since at least 2011 I know there's been a report that he he's now going to have a signature shoe when there's gonna be a whole merchandise line that's not from my report and I do not I do not believe you will have a signature shoe I don't think they're gonna make an overt business out of this not to say that this is not a business move and it's just a social move but it is a business move but I don't think it's going to be as overt as them you know coming out with the Kaepernick shoe you know that's ideal for kneeling or whatever it's not going to happen now was it just around the 30th anniversary of just do it or did something happen over the last few months to make them believe that this would actually be financially beneficial to them athletes that they that that they support including most importantly LeBron James they're going to deal with you know obviously he's not afraid to speak out on social issues on issues that he thinks he can affect change on and I think that's kind of push Nike the direction that combined with the fact that I think the biggest risk for Nike right now is to not take risks you know they've had underarmor come into their space and get as big as a five billion dollar brand and Adidas has gone back to retro and I think Nike's been in a safe place and I actually don't think faith is comfortable anymore and I think they've been pushed by athletes who you know we go from the plans Michael Jordan days and stay out of it if you want to be effective to the times that we live in today where the lamp and LeBron and their biggest guys are pushing it you know it's interesting because you mentioned underarmor and they kind of took a hit Darren from Stefan Curry because Curry didn't like the fact that I believe the owner of underarmor said that the election of Donald Trump was good for good for the company right yes yes he said that he was originally on that that boot that panel that Trump arranged that got disbanded because you know so many people within the companies that had enlisted in that had taken such a hit that they basically just disbanded it and underarmor has their own their own problems but yeah listen there is there they had certainly extensive conversations about how this would affect them and I think at the end of the day they had to take a guess that this was going to be a net positive certainly I know that they did not think that they would win over the day or have as much relevance as they did yesterday I mean Labor Day is a weird day to drop that um but but man did they own the discourse yesterday it was they were you know one three four five on on Twitter and everyone was talking about it do you believe Darren that they consulted with the NFL before this because they're in a big time big money partnership with the NFL I am not led to believe that that they did I know that uh Arden Graziano is reporting through these sources that they did not that the NFL learned about it on Monday when it came out now technically he's not an NFL player of course but yes I mean you know they they have this deal that they just re-upped for another 10 years um in March so it would seem that if you are putting a person on a pedestal who is being sued or is suing for collusion who is an adversary on what you would think that there would be a heads up but at least what what Dan's reporting is there was not um so it's kind of kind of shocking I mean it's another story with the NFL and the unraveling of the NFL and their relationships with their players and their sponsors it's like when does this end they have to know that the president's going to come after them pretty hard probably demand a boycott of all of their products I'm sure they're prepared for that and I think people are surprised it hasn't happened yet right but they know that's going to come what kind of effect do you think that can have if any on them yeah I mean I feel like they said they click that through and in their mind and I feel like people maybe they they say that those that are supporting Trump and who do think that Colin Kaepernick's protest is a protest of the national anthem itself have already gone down that road and are already the shoe burners and other people that are that that are going the other way here and so you know the fact that that Trump goes all in you know I guess they could say oh it doesn't really matter because the people who who he uh you know kind of moves has they're already gone that way they've already gone that way those are the videos you see on the internet the people going that way they won't buy another Nike shoe but they don't really focus on the youth and they don't they don't think the they don't think the youth that's just teen to 17 year olds that they're targeting they they don't think that that Trump you know resonates with them Darren Revelle our business insider here on the Michael K show it's been reported widely that you know Nike stock is down like 2.3 percent but that's a little bit unfair because a lot of the athletic footwear stocks are down because of the NAFTA situation which is kind of up in the air so I don't would you agree that the 2.3 is not a big deal no yes it would have had to be and that's really the indicator that I was looking for today because you'll never find out whether this had a a major impact I mean let's not kid ourselves Nike does more than 30 billion dollars in annual business uh there wouldn't it wouldn't be like next quarter they would report this talent happening had a good or bad impact on the business but what you would have seen I mean the stock price is is is the key indicator of a sentiment of financial sentiment and you know what what it's done down today is is not significant now if it was five to eight percent and under armor this year has gone down at least five percent you know four or five times you know I would say it's significant and this is clearly since there's no other news and indicator that uh people who own the stock are not happy with with the current situation but that's not the case no way all right Darren we thank you for your time thank you so much thank you