 the SHARP booth here at EFAR. And who are you? My name is Bob Ishida. I'm an EVP and EVP of SHARP Corporation, as well as the CEO of SHARP Europe. So there was just a keynote right now and you were talking about SHARP is back. Yes. Is this because you worked together with Foxconn and you were starting a new business or what is going on? Well actually, you know, we were absent at EFAR in the last five years. And, you know, we were actually licensing a brand to a company called UMC in Europe for TVs. But, you know, we bought the majority of the company and we are actually ready to start our own business in a European market. And that's why we say we are back here and we are actually not only for TVs, but we're also trying to expand our business on other product categories, like premium SDA, audio products and smartphones. Because SHARP is an awesome and big company, right? But there was some, I mean, it's public, there were some money problems in the last few years or years ago? Yes, you know, actually, SHARP has been a very big difficulty in the last several years in terms of managing the company and also, you know, money-wise, of course. So that's the reason why we accepted the investment from, you know, company Foxconn Group, Honghai Group. And, you know, we are actually very quickly turning around the company right now. Is one of the reasons, is it, can we walk over there? Is it because it's very difficult to make this amazing technology? It's very expensive sometimes to invest in display technology like that. It's huge amount of billions and billions of investment, right? Yeah. You were talking about launching 8K display in Europe. Right. Very, very, very soon. Yes. And already this year in Japan and China? Well, starting October in China and then followed by Japan and Taiwan and Europe. And Europe, actually, it's in March. And this is it. This is the 8K display, 70-inch? Yes. Is it real? Yes. I've been doing 8K videos with SHARP for several years now, but this is going to be commercially available very, very soon. Right. And affordable. Yes. But affordable is still expensive, right? It's around, you know, 8,000 or Euro. So it's 8K for 8K? Dollars. Yeah. Euros. Euros. Euros right now. And it's mind-blowing, right? If people buy a Panasonic GH5, they can film 6K video. There's no TV other than this one to see it, right? Right. And there's going to be more and more. At the keynote, you were saying that SHARP also will do 8K cameras? Yes, we are thinking, actually, we're trying to be a company who can actually provide end-to-end solutions on this 8K ecosystem. So because it's like really shocking to, if I could see my family in 8K, I would faint, I think. It's like something special. It's like they're there. It's like they are there, right? It's like, and many people have 32 megapixel cameras already. And so for the pictures, that's already easy to get the 8K content, right? Correct. But now we need cameras, right? Correct. And SHARP is going to do something. And there's other companies, many Japanese companies, Well, we are expecting the other companies also to do this 8K ecosystem or cameras, whatever. Because SHARP cannot be the only company who does this. But we also have to have some of our competitors joining in the market so that we can actually grow the market altogether. This is so beautiful, so awesome. I wish it was a little bit cheaper than 8K. But it's going to come, right? Yes. And this Tokyo 2020, by 2020, everybody will afford to buy 8K? Well, we're expecting more than 50% of the people who are buying larger than 16s TV will buy 8K. At 2020? In 2020. It's very soon. It's like so soon, very, very soon. And you say also that you are launching, if you can go over here. I think this is the future of the smartphone. And you say you're going to launch smartphone in Europe. Are you going to launch Robohon in Europe? We don't have a plan yet. But Robohon has been in the Japanese market for quite a long time already. How popular is it? It's a popular product, but it's quite expensive. In Japan, also inexpensive stuff? Yes. It's not the same price as iPhone? It's around 200,000, or even more expensive than iPhones. Is it more, no? No, no, no. Much more? Much more. 200,000, how many euros is this? Which is, let's see. Is 1,000 euro, no? No, 1,600. 1,600, so it's double the price of iPhone. Right. Because it's so cool. Yes. But people get my own subscription, and there's all these ways people could get it. And people who buy it. And actually, the important thing is that we are also providing some application software in the Japanese market, which is not available in Europe yet. So if we are thinking about selling this kind of product in Europe, we also have to have our own software platform in the European market. Do you know how to trigger it? That's part of. It has all these amazing features. I think if you could just connect to Google Assistant, or Alexa Amazon, you could sell to all the world, not only in Japan. That's a possibility, yes. And the software platform that Sharp is doing, or Sharp is developing, is pretty flexible so that the engine can be Google. Engine can be, or voice recognition engine I'm talking about, can be Google, can be Amazon, or can be Sharp or something. So, all right.