 And gentlemen, with that, we reveal the MindShare eForum content marketing trends 2024. When we have such incredible leadership, first I'd request Mr. Shashank to kindly say his few words. Yeah, that's okay. So good morning, everyone, and thank you very much for this excellent event and very rightly said in his opening remarks, content marketing becoming more and more important. And he mentioned about old marketers with graying hair. He forgot to mention old marketers with no hair. But I remember there was a time when the only plan which you did for communicating with consumers, for getting your marketing messages across, was a TVC or a print, and it was like at a point of time. So it was a 30-second TVC generally speaking. But now it's also about technologies enabling consumers, and the culture itself is changing. Consumers you need to engage with not just at a point of time, but across different formats. We have different media platforms available, and that makes the consumers point for choice. And how do you communicate? How does a marketer communicate? That is where you have to communicate not at the point of time, but also on an always-on basis. And it can be personalized also, technology enables you to do that. So different formats have emerged, apart from the 30-second TVC which still continues. But you have three-second, you have those bumper ads, you have 30 seconds, you have three-minute formats, you have a three-month experience, if you can call it association with things like tournaments or events. So that's three to 30, three seconds to three months. The engagement through content is what this report talks about in detail. And it's very apt and very timely because content marketing has become the most important aspect for any marketer. And I think it's good that we see today the content marketing trends through this report. So thank you very much. And I'm sure this will be of great use for all marketers. And I'm really looking forward to the detailed report. Thank you. Thank you so much. Maybe now request Mr. Amin Lakhani to say a few words. Thank you so much for the opportunity. I can't be more overwhelmed to launch a report in the August presence of one of my most senior clients standing next to me and supporting us in this first ever initiative by MindShare. They keep saying that one needs to walk the talk. But through this report, MindShare for the first time is actually talking the walk. What you will see in this report is actually 100 plus branded content professionals across all our offices who observe this space day in and day out are bringing their observations through the most relevant trends. I call this very specifically most relevant because maybe everything that is new may not be relevant. And many a times many of the relevant things. For example, the 32nd thing that he, that Shashank just alluded to, continues to be relevant in the best and the most effective form of brand communication and it will go on for many, many years to come. So I think the most relevant trend is what we are trying to bring together in this report. What we are also trying to do is to put science into this entire field which is becoming more and more important. But it's our humble attempt to bring science and thought in this space. And the plan is to continue to build momentum and to build our thought going forward in the years to come. So I think that is what the report is gonna be talking about. Yes, three seconds to three months, a great opportunity for all brands who really want to go out over there and deepen their engagement with consumers through great storytelling, through great technology and building great experiences. So I think that is our humble attempt behind coming out with this report and no better place to launch it today for the first time. So thank you very much. And looking forward to hearing from all of you and I hope that you all will also enjoy the report as much as we've done in writing through this. Thank you. Thank you so much. Thank you. Thank you.