 Hello and welcome to the live stream today. We're going to be talking about kajabi and specifically Subscription pricing and how to use the subscription pricing functionality for your online courses And but also something in particular that I'm going to be looking at today is how to offer in kajabi the ability to have a differentiation between a monthly pricing structure and an annual pricing structure Pretty much every single thing where you can get a subscription online is going to have something like this This is kajabi's own website where you can basically choose between the monthly price or the annual price And you'll notice obviously the pricing updates for each of those different tiers that they've got So this is something that I wanted to replicate for my subscription model for my courses Which is launching imminently and I've just been putting the final touches to all the landing pages and things like that And I want to be able to do the same thing basically offering people a discount if they subscribe for the whole year And just as I say like every other subscription pricing page You've probably seen has kajabi didn't have the ability to do this built in in terms of this little toggle That's going to switch between the pricing So I had to look for a third-party solution to do that and I've found something which is from a company called I'll just tell you right now common ninja and they've got a load of different Plugins and widgets basically web widgets and so you can use one with this There is a price involved with this so it's a subscription model itself But I'll talk through the process of how to actually set this all up as well So first of all what I'm going to do is then go through How to actually set up the subscriptions for your courses now in my case I've got some existing courses already that are people can buy sort of on it for a single payment basically And I want to be able to offer all of those as a subscription Bundle basically to all of my courses I've got a whole load of new courses that I'm going to be releasing this year as well And so by subscribing you're basically getting access to you know, almost a new course every month or a couple every month in some cases And yeah, just doing it that way rather than people having to pick and choose between which ones they want So that's what I'm going to be doing. I'll go straight over to Kajabi and just give a very brief rundown I'm not going to do a sort of full tutorial on kajabi or anything like that. Whoops a daisy. Here we go By the way, incidentally, I suppose I should say now that I flash that up If you are interested in using kajabi then do go ahead and check out my website If you go to my landing page there, you can get your free trial off kajabi You do actually get a 30-day free trial rather than the standard 15-day if you use my link Also, if you're interested in my kajabi masterclass You can register for that there as well And if you sign up to kajabi using my link then that and indeed all of my other kajabi training is totally free for people who sign up using my link because they've got an affiliate program that I get a basically recurring commission from any referrals I make so therefore I want to just say thank you by offering All my other free kajabi training to you as well So I digress let's get on into kajabi. So just briefly to break down how things work in kajabi You've got products, which is where you're going to create your courses. This is just a sort of dummy account So I've just got a course in here and then you have your sales Which is where you're going to set up your offers and offers are basically how you are going to sell those courses So there's often a little bit of confusion here in terms of this extra step that's in here You create your product, which is your course But then you create your offer and it can be a little bit confusing because your offer is often just the course in itself So you would think well why do you have that extra step? Well, the reason is that you might have an offer that contains two courses So for example like my zoom masterclass it does include the zoom course But I also bundle with that the ecam masterclass as well because I think that if you're using And you can see some of my other courses rotating down below me But if you're using zoom then ecam is just a no-brainer to be using that as well So I want to bundle that in so that's why they do this thing where you have a product Which is your courses or indeed, you know consultations or anything like that and then you have this the sales part Which is where you're going to create your offers So what we're going to do is we're going to create some offers for our subscription model Obviously, we've only got one dummy course in here at the moment But you the process will be the same essentially and then you would have your website where you're going to have your you know Sales funnels or your landing pages so we look at how to build out that and I'll show you the limitation that was talking about with the Kajabi Teap pricing tiers functionality you can create pricing tiers But it's just this switch between annual and monthly that they don't quite have yet Although I encourage you all to put in feature requests So Let me just come on to that. There's a couple of questions I'll come on to those in in a little moment and then you have the website section as I mentioned So this is where we're going to have our landing page that we're going to create our landing page With these different offers on and I'll show you how to integrate this widget widget that I'm talking about as well And then marketing is where you're going to have your you know your email marketing and so on What we'll do first though is we'll create our subscription offer. So I create the offer click on here And I'm going to call this just and I let's create a couple of tiers as well Let's call it just two tiers and then monthly and and Annual as well. So let's call this Let's call the tiers basic and pro or something like that just for the sake of argument and I'll call this basic and then monthly So this is our monthly basic tier and then you select the products that you want to include in it So if you've got an existing catalog that you've been charging on a you know one-off basis just like my courses Then you will see those all listed down here. So you're just basically going to select what you want to include in that So if selecting this Click continue and then is this paid or is it free? So it's paid And then I need to I need to connect a payment pro provider in this dummy account In order to demonstrate that well, that's a bit of a bit of a blow, isn't it? Let me see if I can do that a little bit later Hmm, maybe not right. What I'm going to have to do then is I'll just have to go in here and Just do something on the back end slightly whilst I To demonstrate this Let me have a little look. Let me go back here That's my menu. Thank you. Pardon while I do this. I'll tell you what I'll do while I'm doing this I'll just say a quick hello to everybody in the chat. Hey, Keeley. Great to see you here and in the discord obviously as well Rebel without a reason. Hey there And what is the program you use to move e-com live recordings onto your external hard drive? That's either a callback to a previous video or you're just making a very educated guess. It's a program called Hazel That is an automation app that you can set up Rules based on folders. So when my e-com live recording drops into a folder, I have it to automatically Automatically move it over. So that's what I'm doing there. Hey, Bickey. Great to see you as well And hey, Dr. Elo great to great to see you as well and Richard's in the house as well all the all the old favorites and We are indeed taking a little look and you know I'm saying this that I'm just talking to the chat whilst I do something else, but of course I haven't done what I'm supposed to be doing So let me get back to what I was supposed to be doing and if I go into my products What I can actually do in here that I'll show you on my live site instead about that Where is it in sales? and I'll go into my offers and This will show you what I'm talking about. So I'll create an offer in here and I just want to make sure I'm not showing you some things that I shouldn't be showing you and I'll come back over here. Right. So this is now actually just rather than in my dummy account It's in my actual account. So I'll call this again basic monthly and I'll change this to here. You can see all my different courses that I want to offer So in this case, I actually want to what my Rocaster masterclass the beginners guides. I don't know discord for beginners home studio beginners guide All these different courses that I'm going to add in To my subscription so that basically everyone's getting all of these different courses when they subscribe Like that and then check out of here. So here you can see that's the the subscription That's the different things that they're going to get. So I'm going to click on continue now And here we've obviously got already got my payment gateway connected here Paid one time. So here's where we're going to change a subscription By the way, the different options you've got here are either someone can pay one time You can create multi pay. So maybe you want to give people the option to pay, you know, three payments over, you know Three months and they get lifetime access or something like that, whatever it happens to be But in this case, we're looking specifically at this subscription model Put a price in I'm just going to say Let's say $47 a month and the billing period is pay every month And the options are every week every month every year And so every and then you put in the number of months as well So if I click on this save and finish it's going to create this Thing here. So we call that basic monthly So now what I'll do is if I go into my offers and I will come into here Is where we can set that up a little bit more But I'll just go here and create a new offer Which is I'm going to be the the annual one new offer Let's call this one basic annual And we'll just do the same with this So you'd actually select all of the the different things that you want to have going in there I'll just leave it like that for now. It shows the point Click on continue and annual maybe if we said the other one was $47. Maybe this might be, you know 470 So basically they're paying for 10 months getting too free. That's a common sort of way to do this so we'll just put in 470 bill every month every year And stripe And then click on save and finish And by the way when you do this it takes you through to the settings for that that page And here you can do things like edit the checkout. So this is going to show you what the checkout page is going to look like So you want to go through and edit this for each of your different things So it's got the here, you know, you can add in the values of that particular product This is just the checkout page. We're going to obviously have a landing page that's going to have these things on it So this is just showing you what the the actual checkout portion of it's going to be Let me just click back from that or click on save Go back to the actual details page. Now what you'd want to do here is Because we are not actually creating a There's a differentiation here between a membership product in Kajabi where you can create a membership site that people are paying to and having a subscription And then they get access to different things what we're doing here is creating a membership offer And bearing in mind in kajabi, you have a limit on the number of products that you can have Then doing it this way, it's it means that you can sort of add in different things Different products to it and you're actually only using an offer which which you've got basically unlimited offers that you can use So what you would want to do though is with this there's various different things you set up just like any other offer in kajabi I'm not going to go through as I say a full kajabi tutorial, but Presumably if you're using kajabi, you'll understand the concept of offers And there's various things you can do when somebody signs up to an offer So you're going to get a post purchase Email that you're going to send them and so on and give them access at a specific date You could set things like that But we're just going to leave all this as it is But what you would want to do though is add in some automations For when they cancel so you're going to basically at this as soon as they sign up for this subscription They're going to get access to all of those courses What you would then want to do though is when they unsubscribe you would want to revoke access to those courses So when the offer is purchased, this is the automation section You know, you could have it send them a special email You could have it send them to a different page or something like that But then you could also have set up things for you know, when a subscription payment fails Either you're alerted or you send out an email all of these different things But offer subscription payment is cancelled Then you may want to revoke an offer or remove a tag or something like that So you can set up all of these automations So it's a case of just setting up automations Whatever makes sense for you for those pricing for those different tiers But there we've got so basic and annual So that's just the process of how to go through and set up a pricing tier Now what I want to do though is just come back to this whole thing of The way that the tiers are displayed on the On the web page when you're creating your landing page with the checkout So what I'll do here is I'll just come back to my my other thing for a second and show you how that looks So if I come back to here So we're back in the dummy account now and the process you'll understand is going to be exactly the same But here when you are creating the the landing page Let's say this is the landing page for your whatever you want to call it Mine's called the take one tech academy with these different pricing tiers You might have a you know a headline a video you're going to go down the page presumably have information about all of the different tiers and things like that So then when you do that down at the bottom you'll want to add in a pricing section So if you click on this add section here There is already a built-in Sort of block if you like for this Which is here these pricing cards. That's what they call those things where you've got The the different tiers listed. So just like this So this is where the The sort of drawback comes in because if I add this in now We've got this block you can go in add in all of your different levels All of you sorry different benefits of your different levels You can edit the the names of them change them to whatever you want These are just basically stock prices that they've put in you would have to obviously update these to be whatever you've got Um, I just demonstrated setting at one tier But obviously you do that as well for your tier two and tier three as well And then you can go in here and edit all of this information Um, so ideally you would want to have a button Just like kajabi've got on their own website that um switches between the monthly and annual However, they as I've said they don't have that function And it's not really easy to work it in you could say right well as a workaround Maybe I'll have two buttons at the bottom With a call to action for the or the button to take you through to either the uh the monthly or the annual version um, but unfortunately The structure of these cards So each of these cards we've got here pricing card pricing card two pricing card three If I click in that you'll see the format of this Basically, you've got a form for the name Here a form field for the name Um, and then you've got a space for the price and then you've got a space for the the caption Which is this bit and then you've got this text box So there isn't really a way to you know easily add in it would get too confusing here if I put in 29 a month or It's 270 290 a year Like that it's just going to look weird, isn't it? So it's just not the way that people do it as but assuming I can spell as well It's just going to look a little bit odd Um, the only way that um, it was recommended by support that I could potentially do it Would be to just create Multiple blocks of these so I could have basic annual basic monthly, but It's just not the way people do it is it it looks weird. It looks cluttered. Uh, and so that is just definitely Not what you want to be doing uh for for this kind of thing So the step though with using this just if you are going to do it like that and you are doing a subscription And you're not offering a differential a differential Differentiation between monthly and annual Then if you come into here, um, then down at the the button here the call to action what you would do for that is Uh, you would have it go to so the button action go to url Um, well, you could have it go to a checkout page And then in here would be listed all of your offers as it happens There's none listed because it wouldn't let me create that that pricing tier in the this dummy account, but um, yeah So that would just list all of the things and in there you would have you know, basic monthly basic annual or whatever So you just select the checkout page that you wanted that to go to But as I say, this wasn't really fit for purpose for me So what I ended up doing was looking for this third party solution and it's called Common ninja is the the company that makes these widgets and there's all sorts of different widgets on there for various different things So if you're using not just kajabi if you're using any other platform You may find some of these things are helpful for adding all sorts of different things Into your website But the one in particular that I was interested in was this pricing tables widget and here you can see something that looks familiar There's lots of ways that you can adjust the the formatting of it and things like that And lots of great features So I've left a link to that in the description and also just dropped it into the chat as well It is a paid thing So you're paying for there's a subscription to get all of the widgets Or you can pay like individually depending on which particular widget you want Just to explain the pricing tier that I went with and why it's basically this one down here for The where is it now The pro level and the reason for the pro is because that one is the one that allows you to have the The difference between the billing cycles that's that's specifically it It's this billing billing cycles functionality that you can switch between monthly, annual, weekly, daily, whatever it happens to be I don't know if people pay for subscriptions daily, but there you go. Um, so that's the the one that I went with You can have um, there's monthly page view limits. So up to a hundred thousand You can use a hundred widgets Plans per table. So that's how many different plans here. You've got like basically four plans So you can have up to six The number of cells per plan so the cells are effectively these blocks of text and the button and so on So that's the another differentiation there. Um, and then various other different things So, yeah, let's have a look then at how to set this up So this is basically once you do subscribe to this There is a free trial by the way The free trial doesn't let you try the the monthly and annual that is something that is only available on the pro plan or above But let's have a look at how it how it looks. So basically here You're just creating this these little tables and you're editing it all in there. Um, the common ninja interface And what you can do then is you've got basically the content You've got the way that it looks and there's a series of templates You'll see that some of these templates have got these little Sort of icons on the corner of them. Those are all basically the paid plans If you're on a paid plan of any kind you can use those if you're on the free plan You're sort of more limited But here you can see some basic just sort of ways that you can change the the look of them So there's all of these templates built in Um, so you can probably find something in there that will do the job You can then go in and edit all of the the colors and things like that of the these different These different ones. I think I went with something like that because it's basically a fairly Similar and plain style much like the rest of the page. In fact, I should probably pull up the the page that I'm actually putting this on So you can see how it uh, how it looks in in reality I'll just pull that up in a second Um, but the um Yeah, the the way that you edit that then is once you've got the basic look of it You know the one that you want to start with you can click into this advanced section You can change things like the title color text background the button color and all that kind of stuff And then also the billing cycles So this is where you can change the style of that But let's first of all go into the settings. So that's down here And this is where you can choose to toggle on billing cycles And as I say, you do need to be on the pro plan to do this But assuming you are you just simply toggle that on and then you can see we've got monthly and annual You can change what that says So I could change that to uh, bi-weekly if you want, uh, whatever it happens to be Daily, let's just assume someone's going to be paying daily But you just change those so Whatever you want the first one is always going to be kind of like the default That is going to be shown in the text there And if you want text that is basically going to stay whether it's on monthly or daily Or you know on which whichever one of those you're on in fact, let me change it back so that I don't confuse myself annual you get the idea or monthly We can go through and change all of these different text elements now So if I click on the basic for example, you can change the name of that that tier And then if you want to have that text change With the the toggle between those two different billing cycles if you turn that on then you can add something different in here so maybe basic Monthly, let's say a basic annual you probably wouldn't do that by the way But I'm just showing you the the the point of this you can have different Text depending on whether you are a monthly or an annual and you can see that you can also change the formatting Maybe you want to just highlight some saving or something When you're on annual, you know in brackets with a smaller text saying saving x amount or something like that Whatever you want to do next is this block down here the the the amount So here is where you'd probably want to put something different. So here you might say it might be one of these things where it says $19 a month. Let's say build annually versus Something else from $25 a month. Let's say in fact, let's copy and paste that so we keep the same formatting And then call that one 25 So that's a common way to do it as well is on the annual plan It still shows you the monthly price, but it just says build annually And then you've got this cell here that you can add in different benefits or whatever for the thing so feature one feature two etc And that's just going to add that text in that was just a single cell with multiple lines But you can add more blocks in so we can click here and add in More blocks to this cell so at the moment that's showing that it is a button But you can have it as a text a price block Rating so you can put in ratings if you want to have like a certain number of stars or something like that You can add those in there And then you can basically just rearrange all of these blocks as well So it's sort of drag and drop easy to edit It's not not difficult to sort of figure out where things need to go and how to to use it You can add in multiple different tiers as well. You can just click here to add more of tears in It looks a bit weird because my my browser is quite small at the moment to fit on the screen But yeah, that just basically adds in multiple different tiers And what else do I need to show you in here if we come into The settings again for a particular Cell as well as the text and you can format it, you know change the size all of that kind of usual stuff You've also got styles here. So you can change the background the border and things like that And a tool tip so when someone hovers over it if you want to add anything else like that The other thing that they can add on to here is These ribbons. So it's not showing up on here just at the moment. Um, but let me just bring this up. Where is it? There's an option to add in somewhere I've just deleted the the tier There's an option to add in like a ribbon over the the top corner So something like this You see those sort of ribbons where it says, you know popular or something like that And you can obviously go in and edit that as well and change the the text that you want But then once you've done that and you've saved it And then basically you just take the code snippet and it's going to say so first click on save Um, and then copy the uh text It's going to give you the the text to paste into your website So back on kajabi the way that you would do that is if we in fact, let me just do that with that particular one Where's it gone? Yeah, if I just grab that text a second Or whichever other website you're using Um, then I'll come back to kajabi. So this is the old one that we had And so what I'm going to do now is I'm going to add in just a plain code block instead So, um, let's just delete these pricing cards And I'll add a section which is a code block which is right down at the bottom of kajabi in the blocks Click custom code block And then edit that and we just paste that code in there You want to make that probably the full width of the screen? So in kajabi, this is how you adjust the sort of sizes You can see it's already actually bought those different pricing tiers in though And you would click on save there. So now we've got those pricing tiers showing up in kajabi So the thing to note though about this is we've obviously created these different buttons So the next step that we'd want to do is actually link those through to those different offers that we'd created So where we've created those Those different offers in kajabi for our monthly pricing of each tier and the annual pricing You want to make sure that those are now assigned to these buttons So where we've got the buttons on the bottom of each pricing tier you click on edit and then That's a link and so here the link to is always going to just default to their website common ninja So you'd want to just paste in here For the annual billing cycle for that tier paste in the link to your checkout page And then for and the way you do that by the way is Let me just find out where that is if I come to my kajabi I just want to go into my back end again slightly I go to where's that I'm going to go to my sales pages I'll bring this back up on screen in just a moment It's actually the offers Go to the basic annual one for example And then you can get the the link from there So I'm basically in the basic annual one that we set up the little dummy one Click to edit checkout And you can edit the checkout page, but then just up here you can see get link So that's basically the link that you would then be adding into your Into the the the widget just down here You'd paste that link in there and then that would that would then these would then once you've saved them Those would then work on your kajabi site So it looks something like this and in fact if I just take you over to what my academy page looks like So here is my landing page for my academy that I've been putting together I've got to drop a video in there, but this is basically all the sort of value what you're going to get in it And then down at the bottom Uh, we've got basically I'm running a launch offer So this is what I could do with kajabi Um, and that was where I ran into this limitation. This is the kajabi's built-in one But it's just built monthly Um, but here now I've got this widget that I've created still just got all updated in a couple of places But basically here, uh, you can now switch between the monthly and the annual and it's going to update those Those prices, um accordingly. So, uh, that's basically the uh, the process to go through as I say This widget is something that you can use with other platforms as well. It's not just kajabi I've put in a a feature request for kajabi to Actually add in something like this because um, as I say every single Subscription-based Website offers this you want to be able to offer people who want to sign up for a year the opportunity to do that And give them some incentive to do it with that with that discount And so I find that this this widget format is just the easiest way to actually Allow me to do that in kajabi. So I certainly highly recommend it. It is a paid Uh widget as I mentioned, um, but that means that it's something that's under development rather than Just going and getting some ad hoc little bit of code to do it I looked at other workarounds to do this by the way Such as having a button on the kajabi site that shows and hides certain sections Again, there's not a way to do that easily in there either. Um, so The button functionality that you have when you add a button into kajabi is limited You can't have it like show and hide a certain section which would have been a workaround But that that wasn't an option either. So uh, yeah highly recommend this for your Your subscription pricing tables That's about all I'm going to cover for today. However, I do just want to mention That last week I did a live stream all about how to use ai in your course creation process I actually created a pdf for that that were basically Teaches you how to to go through and use it or the various ways that you can use it in course creation So you can get a copy of that By going to my website as well take one tech i o slash ai i've left a link to that in the description And also in the chat as well. It's a free guide. Just go and grab that It's uh also use a page is taking you through from the initial ideation stage all the way through to launching your course And helping you with building out your you know, email announcements and things like that for your launch process And it's got basically all the different steps there covered and I outlined in fact in that as well The steps required to create and launch a course. So even that in itself Hopefully will provide a lot of insight and be helpful to you and grab that from my website Hope you have found that useful I'll leave a link to some of my other kajabi courses or kajabi Videos I should say over on the right hand side to those that are watching on the replay Thanks for watching. Hope you enjoy those and thanks Especially to all of my awesome channel members. I really appreciate your support I appreciate all of you. Thanks a lot. Have a great day. See you soon