 I gotta don't break down for you guys today because J. Cole is once again making a little bit of history, throwing his weight around as one of the goats of his era, but there may be some lies in this story. We'll get to that in a second. If you don't know what I'm talking about, man, where have you been? Because I found actually in Brand Man Network that J. Cole just released a song with a producer whose beat he found on YouTube after searching J. Cole type B. Shout out to Kenneth Franklin for sharing this in the network because again, that was how I saw it, but let me read the post and release. J. Cole releases new song over YouTube type B. We're gonna break down the marketing aspects of it and some of the behind the scenes or finesse and that might be going on as well. After searching J. Cole type B on YouTube, the rapper was inspired to write a verse over the instrumental and release it on the producer's channel. That is dope as hell, right? Inspirational even. Now, could this be a big story of J. Cole is not J. Cole? No, but I tell you guys all the time that it all depends on where you are. Different marketing strategies apply to different levels of artists and levels of audience. So no, it might not be something that could be a big deal that you might utilize right now where you are, but know that doing moves like this that are unexpected based on where you are can make things pop. People don't expect people on J. Cole's level to go to J. Cole type B, right? Now, with that being said, getting into some of the other aspects of this story. Now, there's one guy who said, I remember Meek Mill did a YouTube video freestyling to a Meek Mill type beat, but didn't take the extra step in actually making it a song to release. Checkmate Jermaine. Great point, A.C. Wasudo. I actually didn't know that Meek Mill had done this, but that's a very, very fascinating point because it's already cool to just do it, right? And freestyle to it, but it's a whole another thing to release it as an official song. And it's a whole another thing to not only release it as official song, but put it on the producer's page, throw some love, show some love. That is amazing for your brand. And it goes along with J. Cole's brand So Well, which is another aspect of the story, the branding of it, right? Let's find somebody made a comment. So I wanna make sure that they get love for it as well. I don't know how to say a name, man, but I'll just call you Mr. Jennings. J. Cole said, I mean, he said, J. Cole has that I'm a people's person brand going for himself, which makes him more reliable in fans' eyes and doesn't surprise me that this was a great move to keep people talking about him, right? He does. It's like that, hey, I'm one of you, even though he's obviously not one of you at the same time. So it gives him an extra level of love. Nobody cares if you're, I don't wanna say nobody cares, right? But it doesn't have the same impact if someone that you perceive to be on your same level is showing you love, but somebody can meet a celebrity one time and the fact that they weren't an asshole is a story, all right? Oh my God, you were so nice. He was so nice. He was so cool, man. Like I really messed with him. It gave me a whole different perception of him. It's like, bro, you just met him for two minutes, right? Maybe even 30 seconds in passing. And just because he said hi back, you think he's actually a good person? Well, yeah, that's how people kind of perceive it a lot of times. That's how it works. So there's a lot of things that are working for J. Cole in particular in this story. With that being said, there's a couple of marketing finesses that I wanna touch on, one potentially from J. Cole, I'll let you decide. And another from other people, how they're finessing on this moment, but it tells you something and it should remind you of something that you might be able to do for yourself, all right? So the first one, let's go back to Brain Man Network. And by the way, for the y'all who do not know, like what is Brain Man Network? BrainManNetwork.com is completely free. It's for artist managers, producers, completely free again. It's where our agency who's blown up quite a few artists at this point, we put our strategies that we use within the agency for our clients and we make it free. And we have dope conversations like this, sharing marketing stuff, right? That's all it is. So hop in if you want to, just brainmannetwork.com. You have to apply and if we accept you, then you're in. Now, the story, where is it? There's a really dope comment. Here we go, Marquis Roberts, sir. He said, that's the story that they're choosing to roll with for the press. But nine times out of 10, they either knew each other or were connected via a mutual associate. Marquis, Marquis, Marquis, why you gotta be a conspiracy theorist, man? But I wouldn't be surprised if it was true. I wouldn't be surprised, right? What's the difference though, right? Knowing somebody, let's just say it was your homies, homies, homies, little brother or somehow they got around you and he made a J. Cole type beat that he did have on YouTube and then he got to hear it that way and then made the song or literally searching, right? Which one is a better story? I think it is a better story that J. Cole was searching for a J. Cole type beat and just found one that he liked and then reached out to the guy, definitely like a Cinderella story, but it's still pretty cool if it was just a guy who legitimately still has this YouTube page, which the guy, if you go on the page, it has 137,000 followers, something like that. I don't know what it was before this song dropped. So that could be something, but it didn't have that many followers. So I wouldn't say that he was necessarily the most plugged producer from being a YouTube brand. So how did he find it? Was the beat really that high in J. Cole type beat? Search engines, I don't know, or maybe he did have connections on the back end. The point is the beauty is understanding that the story that you tell is important. I remember working with investors early on and the guy asked how I came up with the investment idea and I told him and he was like, nah, these angel investors that I'm gonna introduce you to, don't tell him that. He was like, I clean it up a little bit, make it a little bit more direct because I told him the reality, exactly how it worked, right? The true way that it happened for me, but like I talk about movies where people say they wanted to be realistic, but they don't actually wanna see somebody take 100 steps to leave their room, go down the hallway, walk down the stairs and into the kitchen, they just wanna see them leave the room and then they wanna see them in the kitchen the next scene and they assume that in between, right? That was kind of what the investor was telling me at the time, I just didn't articulate it in that way. It's cool that that's all the details of how it happened, but I need a cleaner overview and tweak a little bit of it. So it's believable, but it has a stronger impact. Again, J. Cole might have known, but he's somehow down the grapevine, even if he legitimately was a YouTube producer and source, but it's way better of a story that J. Cole searched it, right? And J. Cole's probably never gonna really address this, at least no time soon. Now, the last finesse though, this is why I love people, man, this is why I love the internet. So I'm on this post, right? I go to actually hear the song. And there's this comment that's not that far now. Let me see, it says, this is one of the dopest moments in recent hip hop memory. Cole is a goat, deserves all the respect. No, that's not what I'm talking about. I'm kind of retarded, says. I really hope this song is added to Apple Music or Spotify soon. And I'm like, wait, it's not on Apple Music or Spotify? Ah, I doubt it. Let me check it out. But it actually doesn't make sense that it's not on there. So I go and I search, J. Cole, procrastination broke, right? And I'm like, oh, see, man, it is on Spotify. I click it. And of course it's a playlist. Y'all play listers, man. Tricky, tricky, tricky. I love y'all, man. Y'all are about the SEO life. Y'all change y'all's playlist name so fast. Y'all are on it, knowing that people are gonna be searching for this type of stuff. So respect to y'all, the SEO game is still a strong game to play. He really got me up on it. And I'm sure he's probably gonna get some extra listeners and views for somebody who looks, they get disappointed. But at the same time, they're like, well, I'm here. Let me go ahead and bump some coal on this playlist and see if it's a good one. Now, that's it though, all right? The breakdown is pretty simple. One, if you can finesse with SEO, that's always a great opportunity to get people to search, but you have to capitalize on a moment of time. Two, the narrative really, really matters. And even if you have to tweak it just a little bit, you know what I mean? For entertainment, exaggerate, elaborate, go ahead and do that. And three, when you're at a certain level, some moves that might be normal for any other artist are extraordinary for you. But if you aren't there yet, make sure you pay attention to the moves that matter for you at the level that you are. Don't pay attention to what the big artists are doing and try to apply it to you, won't have the same impact. That's it for today's video. Subscribe, watch the next video because we have deeper breakdowns of topics like this. Hopefully that you subscribe, subscribe, subscribe. See you soon, peace.