 This message asks us to pay more attention to improving markets, value chains and multi-stakeholder institutions to enhance the benefits and sustainability of rainwater management investments. So what we find in Ethiopia is often that soil and water conservation structures are put in place through campaigns often. So for example we see these buns being established in Jeldu, Wuradah. And what the NBDC has been doing through our innovation platforms in Jeldu is to look at how we can enhance the market benefits of these soil and water conservation structures, in this case by planting forages along those buns. So those forages produce biomass which farmers can then feed to their livestock. So by feeding forages to livestock then livestock productivity is improved and that leads to more livestock products, for example milk and meat emerging from that system which yields financial benefits for farmers. So there's a natural feedback loop between the investment in the structure and the planting of forages along the structure and the benefits that accrue from that in terms of improved livestock productivity. So the core of this message is that there needs to be some incentive for the farmer to invest in these soil and water conservation structures. In this example the incentive came from financial benefits which emerge from improving productivity of livestock through planting forages on buns. And so there's a natural feedback loop between the investment in the intervention and the financial benefit for the farmers. And this natural feedback loop provides much longer term sustainability for some of these interventions than would otherwise be the case.