 अजे श्हाँज़न्स्प्च्ट्टिंपच्भाऔरी जलागा तो जोन्गानिस्पच्ट्टिन्भाछोरी मिसद ठिए साथ नभगा वी न वनागे वी replaced भी भी लग्ड़़े के पहल यहाँ दान तेलिविशिनुच दर थूत मैं जनल रही इूर ऄनुराख बत्रा जी चूँ आद़ेझे इस क्व हिता कहना कच्वाजगा ले। कि आप दिजागी मिद्या के लिखटे शकाजती का च्वाजगी मिद्वेशा दिजी लेंगी च्वाजगाजगे पीलने लिगा वी नदास का जगाजती थान ठीं�唔 बघा मेंखें। वाँ कुई लिदिट सी आनजाद लग कुगटार यह वाँत मीरत्टीं लिदिट वाँत सी तुरोजा कुगटार बाँत करागद्टीं चानज्द और रहा एक पर रहा है. और उपनों ठीईने जीगगी रीडा ओँजी दीगेगा दीगेगेगा. आप दीगेगा ते में अवाशी कि काई गईगा धाना किव of the web, आप दिजिटल नूज़ा आप ख्लिप्स from television news in the smaller format are on social media and these mediums are growing number of internet homes in India is about 350 million number of social media users in India around 350 to 400 million and clearly that is the medium that's going to come in because people are on the move are on the move and they need capsules they need news which is tailored to them and something that catches their attention and they can do it consume it in in the smaller short of format which is the way we are going forward. But it may happen in some of the developed countries in the West. In India, l think there is a large section that still communicates when somebody is talking to them. The whole process of understanding news, the whole process of understanding news in India, साँ तेटेर के some body is talking to them तेटेर होल पीच सब अहरे особенно ऑिटिट patio,the whole process of cashing newsमनाचा uranium jadpartyने प्लऔ मुँँँँँँँँँँँँँँँँँँँँँँ. जर महल कोँे की भात ऴीसे जूंदनाचा stilling between closing America कि दोंपर्रएी सब अहाँत, इनकी बड़ी़ बाई बाई तुम्म०ी कीण के तवास करे लिए केने रागा। अल बाउरे थे करते तुम्म। अगर दोगा मुदी करे खॉल कोंएर क्य तुम्से का था ल॑का है। और दिस तुम्म पाइंगे उस दिन क्य होगा। रोग छ काट सनने रह Julian हमारे यहां रहां, बहुत रिवाज रहा है. पहले हम अपनी डादी नानी से सुनते थे. हमें आमर्चित्र कताने कितनी कहानिया वताएई. एक जैनरेशन है, जिसने अपनी सारी हिस्ट्री की नोलिज शाएद आमर्चित्र कता से ली. और उसी को फिर हमारे जमाने मेगजभ फम चोटे तो कहानियो कि के सेट्स बंते थे. और हम उनको बी सुनते थे. एक चीन्गगा नावाग च्छटिए खंगा रहा है. तो विरने आप ज्छटिए पहले है. ज़ूम आप आप atadhaam chande kaal kaan that we as journalist have to be extremely aware about is the fact that we keep changing ourselves and adapting ourselves to the changing requirements of our audiences, of our viewers, of our consumers. नहीं भी देखार में उश्वार देबेट एक रहा हैं वो भी वार्द विग डेजान देखान के शमग वारग हैं बाँ तरस्पने than we have a date. अआथ भीक देख पीक्ब लुग बाग temos the appointment and some people come back and they engage themselves with one channel or the other or surf or whatever and and see news. बाँ बाँ सोवने क्या करी थी रही है। but a lot of people will pick up clips from your show. कोई ज़रनेलिस, सुरक्ल, और ज़्लाँ स हो, ये रूरूम हो. ये वालगाथ, पीक अप करो � victims । ये बिगिन तो और और स्विन्नाशिनि एँ। यह अप ज्बाजांग बच्चिनि कुलिए बस शूम बात्झीट। ये वाईर लोगा ये वलक्तिख अप करो इसको दिजिटल पे डालो अन देन यो बिगिन तो सी दे सेमिनेशिन और विदिन राफनार अप यो शो गेटिंग वोगा यो साथन ली सी देद अप परटिकिलर क्लिप दाप वस क्या कल की खवर वोगा ये पीपर तिल तो देए देजिग ग्रोइं अप दिजिटल देजिटल देजिटल is a medium where we will have to be present and we will have to be smart about presenting नूस in the day is what we present in terms of the developments नूस in the evening changes a bit an edit page of a newspaper used to be with lot of opinion and debate where you have different perspectives and get them together to argue and reason out their views and then the whole process starts again the next morning and in the middle of this we are making the smaller, crisper versions of news which is for various digital media so my sense is that news is not something that's ever going to go out of fashion it is something that will be consumed in India it is the best reality television and developments is something people just get hooked on to in India as compared to other countries you'll see that every news channel has lots of text written around it in BBC you won't find anything like this there is nothing below in a small line or just a little story slug that's it and they have a neat and clean but here everybody is watching television on mute and you want to have a language that communicates even with people who are watching television on mute which is why you'll see graphics you'll see top lines you'll see grades you'll see various kinds of forms where we put text so that anybody who's not hearing the people talking on screen can actually read and know what's going on so I think we've done this brilliant sense of tailor making news first aid to grab attention because there is competition last we heard there were 403 news channels in our country and if you have to compete there are regional channels there are Hindi channels there are English channels if you have to compete you have to catch the attention of your viewer that's issue number one once you've caught the attention you can tell them what you want to but the first issue is to catch the attention and in that catching the attention what is important is not just to give them opinion but give them news give them news which is not run of the mill give them news which is not a handout give them news which is beyond what is officially stated by various people in positions of power and I have spent the last 28 years of my career doing just that when I was in Indian Express for 10 years I was told I am the exclusive story machinery in the office so I don't need to have cobwebs in my mind about daily routine and that's your agenda you get exclusive stuff stuff that ordinarily is not available to people and that is what is going to be the value add that you do why will somebody choose you from 402 other channels it is only because you are doing something different you are giving something different you are doing a value others don't have and you can present it better excelling in each of these areas is extremely important and then when you have the basics you can tailor it you can put it on digital you can put it in video format but basic raw material is news that is exclusive which is not available to others which is what your team of reporters should be doing and that is the mantra that we follow at times now because what's available to everybody else is alright will be available but to catch attention to make my value add make a product differentiation from the others in the market I must have something that the others don't have and that is the quest for different kind of journalism and a different credibility and standard of journalism and you know I think Rahul Mahajan will bear me out we see a channel we see a journalist and we know that this news is credible something exclusive is going on he has said it will be alright he is saying check it once don't we do that all the time so that is what you bring to the table you bring to the table credibility absolutely exclusive stuff and then comes in the presentation the formatting and whatever else you can do in terms of icing on the cake but the basic ingredients of the cake is something you should never let your eye off because that is the eye of the fish and the eye of the fish is something we as journalists have to keep in mind I don't know much about marketing TRPs are something that I have got into thinking about only in recent times yes it's important to be a business model that is successful otherwise journalism can't survive but I think on a day to day basis to just get mad about TRPs is an unnecessary burden that we put on our heads I just feel that if you do good work sooner or later it will be recognized few people get tired some people get to know them so the idea is to keep your eyes on the quality on the value add there can be I think technology will drive the mediums that we use to put out what we do and while I do I do agree with Mr. Anurag Bhattra that these awards are very important but sometimes without thinking about the awards just to know if our mantra is there then distraction will never happen awards are good they encourage our body of journalists to do more to do better but at the same time TRPs and awards are not a baggage that you should have on your back because in news you're as good as your last story and every morning is a new morning and television is a monster that requires to be fed every half an hour on the channel and with digital Pachori ji I don't know how you do it because that monster is every second or nanosecond monster well there are many more experienced people to talk about news but I just feel quality value add and presentation is what should be our mantra and of course in the world you can't be a neutral journalist the concept has gotten out of fashion because if you said that this policy is good then you are a devotee and if you said this policy is wrong then you are pseudo liberal so whatever the definition is put any label on the package if you know if you like if you're useful that's the biggest test that's the biggest test of a journalist am I making sense to my viewer it doesn't matter whether I make sense to my colleagues or whatever or some area that I'm trying to impress what matters is my connect with my viewer and that connect and that emotion that I need to read from the viewer's response is something I should always keep in mind as a journalist that is the learning that I've had from my 15 years 14 and a half years in television and I guess 10 years in 12 years in print and 14 and a half years in television is a long time to know a little bit about journalism but I can still say that despite all this time we learn every day and we work every day and every morning is a new morning the excitement is the same the goals are the same just the height of those goals goes on rising thank you very much ladies and gentlemen if you're with us then we'll take another 2-3 minutes because I've left the news and many times I love the fraternity which is our culture and we work in certain environments so I love it no that's not true so I know love is not a word that's used in news a lot but I am genuinely a news junkie so I wanted to ask you two questions one is I know you, I've talked about that one big interview I saw and you really asked a tough question and I texted you and I was very happy you asked and he got irritated also you could see it how do you differentiate because nowadays how do you become like others I won't take anyone's name but in your channel these people who try to copy in other channels and whatever ratings you are getting whatever channel you are doing if there is news then how do you differentiate whether it's the same whether it's the same minister whether it's party president whether it's the same people then how do you differentiate the other one whether it's echo chambers whether it's about you then how do you differentiate whether it's about the news which was 5 years ago or 10 years ago in my country news has become a little less how do we have hope going forward that in some way we will reclaim the credibility that we lost I am not talking about you I am talking about the industry I don't know what you mean by how do you keep it different how do you differentiate I agree with you mannerism, style people do but in the world Amitabh Bachchan is the same so the background where I feel that a woman can never be Amitabh Bachchan so you should not try you don't need to try that secondly secondly what do you do see I came into television at the wrong age when people when people leave the television and go back to the print on that age I made a transition in the television which was at the age of around 40 or something that I came into television and everybody told me at that time that are you crazy big big people told me I am getting this opportunity so let's do it for 6 months and see if it will be good otherwise Indian Express always used to tell me that your chair is here your mind is not going to be there so I said no I will go back so I just came for a luck let's try in the new media otherwise it will come back today it will be 15 years so how do you do it different I only know one way of doing news which is I have not been a prisoner of the studio so how do I do my news even today I go to the ministries I go to meet people until you do that then the news which will be given to you in the name of the news you will have to run it but if you keep going meeting not just political class with other people you will know what is really going on so it will be different has always been in getting news never to forget that you are a journalist only if you have news you can be an anchor if your journalist bring that news if you are an anchor without knowing the news you will never have the feel or the confidence of having that news I don't know you have been knowing about your reputation absolutely right I have heard that there are 6 or 10 news which are established I am talking about your network I feel some part of the network is very friendly and some part of the network very honest on the current government news channel job is to be able to critique the current government see there are two things that divide me I don't make an opinion of a person and then do the news my news dictates the opinion that I have on a particular day if I think that the news that is emanating is against the establishment I will take that position I have the conviction to do that and I must say there has been reception to the critique that I have given and I have got calls to say you were harsh but what you were saying was not wrong that is the reason for the balance because you got seen on one side or the other so I just feel it's from person to person but this whole thing about echo chambers I don't agree with you do your market research you do 2004 has the country shifted a bit towards the right that's the popular sentiment which has gone out and what is that who am I to decide that who viewpoint is wrong or the opposite viewpoint who am I to decide that because the country has expressed its engagement with the leader whose popularity has not decreased after 5 years it has increased the mandate has increased we were thinking what will happen in 2019 they will need support of 35 that was the conversation that was going on in every newsroom 100% how many people started playing middle of the road at that time you know but did times now because you will go on to the ground you will get feedback that you get and you honestly put out we all engage our own sephologies to do our service we honestly put that out also I may or may not agree with it from a reporter point of view but I always leave that this is a science and he is doing it through a science it's okay if it doesn't match with mine that's what I am saying that don't make your opinion dictate your news dictate your opinion if you think like that whether you are a reporter editor or a desk editor thank you Navika ji Navika ji you have seen everything your promotion has been done news channels popular and senior face senior in terms of being respected heft, gravitas in the next 3 to 5 years what do you expect from Navika ji what is your message I don't have any such important message I have not set any benchmarks for myself I have been playing in life till here ahead if it is the grace of the upper class I will go ahead I always wanted to do something in the news that people should see that there is news because a journalist according to my definition is somebody who has news and will keep getting news I don't know if it will last 3 to 5 years I have never planned it because what you plan never really happens go with the flow do an honest day's work be sincere be passionate and passion about news is something that has only increased over the last 28 years it hasn't decreased and I will tell you a small anecdote my younger son passed out of class 12 only last year now he has gone to college so frankly I feel this is the first year that I feel free that I can do something otherwise my career decisions have always been based on don't do more than this go home and do homework so don't plan go with the flow do your work and leave the rest to God and I can tell you one thing when I did the 7 o'clock slot many years ago I was happier because I got home by 8 o'clock now I get home by 11 o'clock so you don't plan you just go thank you so you can never take a mother or a woman out of a professional my daughter's 10th class exam and I know my wife is really really I was never tensed in my exams also my parents were but I understand where you are coming from we wish you luck and we will keep watching what you put out and we know that you are somebody who is on the ground who knows news from the source and not listening from the rumors so we wish you luck and I am sure you will do even better please give Narika ji a big round of applause