 I I read mother effort when I read multi-fans. Yeah. Yeah. Yeah, I did it like that. Yeah Okay, see now it's like Yeah Like out like seriously I thought I was like I got a mother f-ing apartment complex over here That's what I mean. No Ricky. That's only you Wow, that's really funny You don't cut it at all like you don't you didn't get a shaped up nothing No, no, no, I'm waiting waiting till it gets a little longer and then I'll get it layered or something or just let it Keep going, you know more canvas to work with you should go with the the the Ricky crew cut The high and tight. Yeah, like I got I missed the bangs Ricardo some people are Talking about I'm gonna get the Ricky crew cut. Let me tell you I'm sure the memes get good good engagements on your socials Yeah, yeah, yeah, they probably get some of the best, you know I mean I could give like the best business advice like the biggest deepest darkest You know secret out there to help people make a billion dollars and it get, you know 1,000 views and then you do a meme of Like Pablo Escobar with my head on it and it gets like a million likes humor, bro Yeah, it hacks it hacks the hacks the relationships that you're all about, you know It adds a little bit of flavor to that's why I kind of like try to mix it up, you know business advice Beams try to get a nice balance and well cool man. We'll listen the podcast has started This oh, okay. Yeah, like we're on bro. We're on. This is how we're all in stuff. We've been we've been live man This was a test. Yeah. Yeah, just like what we do is general conversation with like industry We're trying to go after the innovators The leaders the Titans of the wheel Hey Titans, that's what I was looking for the industry Titans Titans of the industry kind of deal So today we've got we've got which I don't think a lot of people know your name your real name or whatever But this are you a lot of this close-up by the way, or do we keep you incognito? No, no, no It's all on there. It's all on there. I I'm public now with who I am thanks to Ricky actually what did I what what bro? I you know, it's funny Ricky once Once you were doing one of your live cold call trainings And this was before actually agents blew up and I just discovered you and I had started doing the cold calling Right and before that I did not have like a passion for it and I reached out to you on DMs once and and told you that the relationship thing really stuck with me and Yeah, when I just started growing I started focusing on the relationships of people who are following the page And that was all thanks to you and I said well, you know, what are you gonna be? Are you gonna be face? Are you gonna be friends with like just some anonymous brand or are you gonna be friends with a real person? So that's when I tacked my name on and I said time to start putting my name out there Yeah, because you're actually like the handles actually agents, but then your name is the name, right? It all it all started as as it was just gonna be a brand and then I stopped posting on my personal page Because I was spending so much time on there that uh that that just became me. You're right. Come up How did you come up with the name actually agents? I was drunk up in a cabin with a bunch of my friends and I was deciding, you know What what I wanted to do because I was always fascinated about Making money online passively and before that I was doing like drop shipping off products yoga products anything that I thought had a Good profit margin and I had this old like 200 follower page sitting around that wasn't doing anything So I said, oh, I'm in real estate. Nobody does real estate memes. This is before I discovered that, you know I was a small fish in a big pond with sharks and uh Actually agents, it's a joke about, you know agents love to drink. So a a Alcoholics anonymous actually agents. It's all a joke within a joke No kidding. I didn't know went down the uh the rabbit hole that the yeah, that's how I came up with it Wow, you know a a a a is a place where all the agents can go and uh get their real stuff off the chest Yeah Yeah, so like so you started out just with like it was going to be just a brand like no face No name you just started out like brand and honestly, it just started as a placed event because uh, But you weren't like public with who you were though. You were kind of hiding behind Yeah, because I was really scared of tying my real identity to to saying What I really felt if that made any sense I think when when you start as a real estate agent and you're a new agent You have a facade built up in your mind of of what a real estate agent should should be like what they should say What they should look like and I was still very much in that Facade period like oh, I can't I can't say this kind of stuff And tie it to my real name, you know, and then it goes back to the stuff You teach Ricky is about being genuine be yourself if people don't want to work with you Like why would you want to work with them? Then it's like a just a slog, you know So what year was this when he started it? Uh, 2019 Oh, okay. So not too long ago. So so you've only been doing this for two years in change But you have what 85,000 followers. Yeah. Yeah, 85 growth is insane. Yeah, it's pretty good Yeah, like what's more impressive what's more impressive is like the engagement, right? So like, you know, 3000 likes 25 I mean 3000 2500 I mean you get 5000 likes here and there. I mean, that's crazy. I mean, that's that's that's that's nice Yeah, we just interviewed Eric with the broke agent and I don't know if you knew his story But like he he started out the same way kind of like hiding behind it And then he said he spoke at an inman like event or something He spoke somewhere and then at that speech everybody realized He was the broke agent who was posting and he said back then he said back then he was posting like really dark stuff Like he didn't really go into any kind of detail But uh, he said that he was like really out there and he said his brokerage literally fired him that day When I found out that he was the broke agent and he was like, I didn't he was like I get it He was very nonchalant about it. Like he was accepting over. He was like, yeah, I understand and he was just like, I understand Yeah, you know, he was kind of instrumental into me blowing up just because he I did not know that the broke agent exists when I I thought I was the first one who was going to try and do something like this and and you know, we're similar But we're different and uh, but he reposted one of my things and and it got me a lot of good traffic And then the great thing about humor is if you if you can build that initial audience They all share it it's like recommending a restaurant and like you want your your mom or your dad to ever The really same great experience you had you recommend a meme because you want your friend to laugh Yeah, yeah, I know man. It's it's incredible like I'm watching and then and then to see You trying to pivot right into other things Um has been fun to watch. So what are you? What's the goal with it? What's the goal with where you're going? What what are you doing? Like what like just show everybody knows, right? This is actually agents. We're talking about the the man behind the page actually agents on instagram Luca his is real name And ricky, I want you to say his last name. Let's see if you can get it right. Hell. No, I'm not even gonna I'm not even gonna attempt that al alberetti means uh, little trees But uh, now where's that? What's the origin? What's the nationality of that name? Italian it ends in a We could be cousins man. No, no, no you and want are literally like first like blood cousins like Especially once his hair comes in a little more It says it's he calls himself latino agent, but I promise you this guy is straightly italian Yeah, you like the Italian agent was uh, it was taken. So He's like, I'm gonna ask man He's like, I'm gonna go by my middle name carlos but yeah, um Yeah, what like okay, you're an agent now, right? Yes, just so everybody knows you're you're a real estate agent and you've been licensed since uh Coming up on seven years now in september since before I could legally drink. That's how I can remember it So 20 years old. Yeah, um, cool me too. Yes So the the pivot yeah, okay, so you were licensed before you could legally drink That's like yeah, I was like in 2002 I started when I was 20 Did you feel like that was a hurdle you had to overcome because when when I started, you know, I didn't know in any real estate I had never been involved in a real estate One of the largest brokerage around one of the largest brokers one of like the most successful and he literally was like Wouldn't hire me because of my age kind of deal, you know And I was and like I look back on that and I'm thinking man, you know Like how short-sighted was that but yeah, it it kind of was but the thing was I was so confident Um, you know, I just was just not in the mood of losing Like I was just yeah, I was gonna win no matter what but I don't know man. I don't know. I feel like I was so confident I didn't really it didn't really hold me back as much as I see it hold a lot of people back, you know, yeah But it really it really held me back until I could uh Until I made enough money that I could get out of my like 94 Pontiac grandam Where the muffler was had like the most convenient Leak in it. So it sounded like I had a turbo which was really cool. But really I was just burning excessive amounts of gas So I was really embarrassed about that car not so much the age But just that car it like I felt like I was still like A college kid, you know Not out here helping to sell houses Yeah, you were still living that life. I was in a Kia Sophia. Like I got a brand new Kia Sophia like in 90 Like 2000 or some 2001 2001 2001. I can't remember what it was and um, you know when I was like When I was like right on the brink of me going full time in a real estate from roofing I went out and I bought a 2000 Cadillac de Ville Like just straight just straight big boy big body pimp like it was silver like I was like Those cars you see I'm pinned my ride. Yeah coming out like I I got that car. I I forgot like I think the payments are like three or four hundred a month And like I literally cannot afford it But I bought that car just to like motivate myself To you know, like okay, I got a car gonna pay for because I was still living with mom and dad like I had no bills yeah, but You needed that fire under your ass. Yeah. Yeah, I didn't need it. I just used it Like as an extra an extra layer of fire Absolutely, man really Yeah, I uh so back to pivoting All right pivoting. So like what are you what are you doing? Where are you going with it? What's the goals? I mean, what's happening? All right, I'll tell you where I was gonna go with it So if you if you remember when I started I was interested in making money online So I always thought the end goal was to sell merch or something, you know sell merch sell advertisements on the page that's how a lot of these types of pages is monetize and Because I had been doing that before building these pages to sell all these different types of products I had always been trying to sell the product first and then build the audience second and then I didn't have a monetization So I focused on building the audience first and then I'll figure out how to monetize down the road and uh, I had a guy hit me up and he uh Actually a former nf help player Because I had always been saying if you or anyone you know is looking to buy or sell real estate Please contact me over and over. That's me. I'm a schmuck of an agent just constantly asking for business He hits me up and he says yeah, I'm looking to buy or sell real estate And uh, I said well heck. Yeah, I'll take a referral on that What are you looking for? Where are you looking? How can I help? Boom posted it on my story This agent reached out. I referred it Um, and then because other agents and other people who were not agents following me saw that They were like, oh, I'm looking to buy or oh, I'm looking to sell and then I just posted that And it's snowballed and then some some guy from california reached out is like, let me help you make You know like uh, just a easy spreadsheet website So we can organize all these contacts and everything and you're not doing it in instagram's dms Because as you know instagram's dms are like a mess It's people get lost especially once you have a lot of followers so I was losing business in there and uh, we set up the website for all the inbound traffic and now we just churned the referrals and uh The people who were contacting me weren't looking for like houses They were looking for like multifamily properties mobile home parks Office retail they wanted to do a 1031 exchange here or there. So I just kind of Like flew by the seat of my pants and rolled with it. I was like, okay. Yeah commercial. Let's do it and uh Yeah, that's how so you basically found that a commercial real estate network by accident and uh It's funny that you have commercial agents following this page because a lot of the humor is is more residential, right? Or is it just a typical real estate related? Continent most thing it's now just transforming into like typical sales content Like because I think regardless of whether you're residential or commercial We all go through like the same sort of stuff Spending our commission checks before we actually have it losing deals dealing with crazy clients Um, you know, it doesn't matter what asset class clients anywhere can can be nuts You know, so it translates it bridges the divide You know, no So that's where we're at with it And uh, we're building out a couple other different income streams. So I just partnered up with uh With another company lgg media and uh, we're doing you're gonna hate this ricky But we do lead incubation for people who do end up buying leads And they want those leads incubated We can take care of that for you. So that's another thing that we're doing and it's just kind of becoming Becoming a brand where my mission is like if it's going to help me It has to help the people who are following me because it's not possible without any of them So what do you mean incubate like what do you so where do the leads come from and then what do you do to incubate? Yeah, so if you're the type of agent who does buy leads and buys them consistently um You know That They're just giving you blind data all these times when you buy these leads You eventually have to pick up the phone and call the people but if you're If you're following these methodologies where you're putting 30 of your revenue into creating more leads or whatever You have these big databases that You know if you're not calling them not contacting them not Consistently keeping up with them in some other way than then just sending an email And you're you're almost kind of just spending all this money to get the low hanging fruit and leaving all this high hanging fruit out there We take the data sheets run them through a call center and the call center calls and You know qualifies them and hands the leads back Gotcha. Gotcha. So you buy the leads somebody else calls them and Kind of Figures out where they are on everything and gives them back to the agents Yeah, it's it's a real niche program because it's a specific type of agent that works for first off You have to have the amount of leads where it makes sense You know, you can't just hand over a contact list of 50 names and say hey call these people um And you also have to you know Want to up your conversion rate and the and the quality and quality out that type of deal I think it's pretty genius though because a lot of these online leads you're purchasing A lot of them don't convert right off the bat. I think it's less than 1% are actually At that moment ready to buy and um many agents forget about them They just put them to the side They don't call them back They don't stay in touch with these people that I have to an email newsletter And then six months go by and what zilla realtor.com. They're just going to sell them back to you So you guys are basically that middleman that's going to stay in touch with them And when they're ready to buy what you booked the appointment for them and ready to go Yep, they booked the appointment. They do a live phone transfer for you And uh, they just get you or whoever you have assigned on your team Who's handling your inbound calls gets the live transfer books the appointment and you know, go out and close the deal So some so so this company reached out to you and said help us grow this brand No, actually, uh I I was just like friends with the guy on instagram We used to send memes to each other back and forth and he This is now a wing of his company that he's doing this, but they target. They're they're a um What's the word One, you know the word they're media or no, they're a media company Um, they target a whole bunch of different verticals gyms Uh lawyers all this kind of stuff generating leads on facebook and instagram ads. This is different We're just taking old data. That's you know that an agent might view as worthless or I spend money It's out the window and so you're just like hey agents. Give us all your old data and we'll call through the list for you Yeah, pretty much. Basically Yeah Does it call what is it? What does that play out with the numbers? Is it a monthly fee or is it so many calls per month per price? Is it so many qualified leads or what how does that how much is it? It's a it's a per appointment fee um $250 canadian But the great thing about it is because it's not some big conglomerate You know we'll work with you if if the relationship makes sense that we can do it on a referral basis We'll do it on a referral basis pay when you close right right, you know Yeah, you know you have the initial setup fee, uh, which which is nominal and um Well, what how's it going like how long you've been doing this? Uh, we're into it a month Okay, so it's a baby still in data still beta beta testing Yeah, but we maxed out not really beta texas thing we We have one person who's devoted, uh Just to five five accounts all they do is call the leads from those five accounts So we started out with a um The real beta testing was five accounts. We maxed that out and now we're just starting to uh Expand that out into the wider network Got it. No, because I I announced to add people in my dms, you know, can I Can I get in there? Can I get in there? So we're gonna have like a uh application process Because the the hardest part about it is because it's a it's not a one-size-fits-all program Each accounts individually managed You know by a person who's calling for you and that kind of stuff. Yeah. Yeah, that's intense Yeah, it's fun though Yeah, well, all you do is refer people to it, right That's it. I'm just becoming a I'm just becoming a networking guy. Yeah, you know, I mean you're not making the calls. You're not Dealing with their accounts. You're just like hey go use these people. They'll set appointments for you. Yeah Yeah, so affiliate marketing. Yeah, you know, which is uh, it's it's one of the routes when when you have an audience You know, I'm not really been doing Residential so much I help family and friends now with the with the uh residential side of things But now we're just focusing on That and the commercial deal sourcing And then luka back to the actual page. So how often are you posting on this page? What do your analytics look like? Uh, do you have like a set schedule? Like what's the data on actually managing the page yourself? I try to post at least once a day At least Um, but I don't get tied into oh, you got to do one post every two hours or three hours I never schedule a post. It's just when I see something or feel something come in. I just Fired into the wind and some of them do great. Some of them don't do so great Um, but you know humor subjective Do you delete the bad post or you just leave them up there? Archive them. I don't archive them. Okay. You actually shouldn't delete a post On instagram. They don't like that for whatever reason what to do it affects the algorithm or Yeah, they just they just think you're you're spamming content putting it up and then deleting it I archive it and then you know, I can go through the archive and see You know how how it could be improved upon Once it's posted there, it's almost like a it's just a library that I can go back and I can use and reuse content um And the great thing is if you get consistent about your content like you ricky you you post so much, man I see on youtube Instagram facebook, you know, I mean you're zero at the diamond real estate group I mean you post so much content everywhere That it would be so easy for you that if you're on a dry content day to just take it and repost it Oh, yeah, I've done that Yeah, because the great so a lot of people look at these algorithms and they think it's a negative Well, it only shows it to one third of my followers like first off. It's doing the same thing to everybody else It's only showing it to your competitors one third of their followers But when you repost an old piece of content I mean, it's it's like a it's like a bullet in a gun You already have the bullet you just use it again and it shows it to A different one third and you can just do this over and over again So you can once you've done it consistently for a year. You can never really run out of content You just update edit and and redo Do you put any hashtags on your posts or you just leave it out there? I I try you'll see like once every 12 or 15 posts. I'll try doing hashtags But hashtags on instagram when when you get to like Really 10,000 plus followers. They're dead. They're just absolutely dead So so it sounds to me like your secret sauce is really the content itself It's just really good humor that relates to people they share it with their friends The thing goes viral Everyone comes on your page now. You redirected the traffic there and they love what they see so they follow you Yeah, yeah, that's essentially it that and if you know Other places where people hang out online If you can if you can cross post your content there if it's applicable to that community or whatever that creates other drivers You know, what do you what do you see real estate agents doing? What's probably their biggest mistake when it comes to social media? Because I'm sure you've come across thousands of profiles at this point Yeah biggest mistake I don't want to say boring content, but like you'll come across someone's profile and it's like They're really not invested in it. Like you'll see the the fourth of july post You know and here we are in march and it's like last time you posted was fourth of july Happy fourth of july from such and such realtors, you know, it's just a That's a just a bad look So your profile has to convert so I think uh The biggest mistake is just not posting consistently Yeah, I see a lot of realtors posting really generic stuff like just sold for five posts in a row Then we'll do that happy st patty's day Congratulations on your home and it's just like the same thing over and over and over again And um, yeah, there's not really much originality. It's just people copying each other's content and Really just keeping me at two generic I think you you touched base on this earlier if you're just yourself and you show your personality in there It's gonna have a higher converting page when people come across it Absolutely, there's a there's a great, um There's a great agent that down in georgia that I use an example for this his name is matt lemarch And he's really into porches All right, that's he loves those cars So he posts about those cards and he builds a community around those cars So the the the people that are becoming engaged are all there for the car thing and uh porches. I mean If you own a Porsche, you're probably interested in real estate somewhere along the line, you know So it's a genius plug-in, but he's himself. He runs a Porsche club now I'm sure he gets a ton of business out of it But uh his instagram isn't just sell sell sell sell sell It's uh, it's him You know and he ends up working with people who like what he likes And probably has a better time for it I'm looking through your content. I'm just So do you uh, what are you spying on me ricky? Just going going back through you should be liking you should be liking every post when it comes through, buddy I know it's so funny, you know, so funny is I'm not really on instagram or any of these social channels very much Like I go on there and post and i'm out. I don't really look through the one way one way media, man Yeah, I don't I don't I don't really scroll through, you know, um every once in a while I do but um So do you um, do you come up with? And edit, you know all the content is it all everything it's all is it all original stuff that you have Come up with edited created posted whole nine yards I mean there's some stuff on there like one of the methods I used to grow is like I don't just network with real estate agents. I network with other humor accounts for doing the same thing Um, my my biggest network is in the finance meme white collar Memes, you know lawyers and and uh financial advisors stock trading that kind of stuff So we'll cross post each other's content to share followers back and forth But everything that's got my watermark on it Is uh is original something I created right right Do you use any tools when it comes to editing and designing your content? Everything is done. This is so everything is done right on my phone, man Really never touch never touches a computer ever really I thought I saw a picture of you I thought I saw I thought I saw a picture That you put somewhere and it was uh, it was like a picture of your Computer with like two folders and you're like I think you're like something like if trump wins Boom, I've got my yeah, and I took I took that picture with my phone of my desktop Right, but what's on what was what was on the desktop? I mean was that where the content was? Oh, no the the memes didn't exist the meme was okay. Okay. You just you just you just like created that and just took a picture Yeah, it had it had three folders It had memes if trump wins memes if biden wins and gary keller and warren buffet nudes Okay, and I just took a picture of that. Yeah, got you got you here Here was a dumb sucker thinking that like you had so much gold inside this folders Bro, I I'm so bad when I think of something and have a content piece I get like so excited That I just post it even if I made something like 10 minutes ago And yeah in the long run, but I just I just get excited by Making people laugh Yeah Passion thing but uh mematic and in-shot those two apps cool. You can you can make any meme you want and you can also They're they're good for editing even if you wanted to make the boring infographics that that agents really like So what are they again for people listening to this? mematic mematic Yep mematic M-e-m-a-t-i-c and in-shot And actually ricky the way you do your memes like you just did with the paolo eskibar one if you can just get um You can get a guy on fiver who if you if you send him a bunch of your head shots with a bunch of different reactions in your face He'll turn it into what are called transparent pngs Yeah on your phone and and then those it's like you're putting stickers over the memes right use uh use your face And you can just do it all right on your phone. I mean, I don't know how you do your content creation, but it It's just oh shit. I'm yeah. I mean I've got people that I don't I don't touch it man. I don't have time to create yeah If I did if I did it'd be a little better probably I mean that's that's just like I feel like I'm always in on mode. You know, yeah, dude if you're a content creator I mean it is full time bro. I mean I did it for a while. I've created all my content everything yeah But you can't scale with it eventually. I'm gonna have to To outsource it so I don't know. It's a sad day That'll but you'll still have to have a hand. I mean all of your stuff is really original stuff. You'll have to Yeah, I'll have to uh, it'll still have to have your spin on it I gotta outsource my dms. That's the biggest thing. I don't know how you answer every dm If you answered all your dms every day, how long would it take? uh Three and a half maybe four hours Yeah to answer to answer like I answered to grow the page like I don't Just do a ha ha and then a like or uh, right? I try to really genuinely Engage with people so to answer how I'd like to answer for it to to be as valuable as I think it could be Yeah, it would take me a couple hours. Yeah. Yeah, you know, I spend two hours a day Yeah, just trying to hit as many as possible Or you finish two out two hours and I'm done But the thing is is like if I don't it's seven days So like if sunday, I'm like, oh I'll take off today Then it's four hours monday, you know, like it piles up. Yeah Yeah, so I I had it point where it's so piled up that it's uh It's intimidating, but there's so much gold in there. I know there's so much gold like I just I can't not do it There's so much You know, there's so much business happening in there, you know Yeah, I should get better out of it I'll try I'll try to commit I'll commit the one hour a day for you ricky. There you go. There you go. That's all I ask Yeah, I remember you answered my dms when I DM'd you from my personal one And it was uh It was a big thing it really means a lot to people. Mm-hmm when when you're when you're uh You know, and I'm small in comparison to a lot of people out there But it does it means a lot to people just to have that engagement back Dude, it means everything. It means everything, you know, like I've I answer every facebook instagram and linkedin message And you know, I've got like thousands of messages on tick tock That I haven't even looked at and it really it kind of upsets me a little bit because I know There's some serious Opportunities in there. I just can't get to it, you know Yeah, tick tock man. That's a that's a nut that I can't crack What what about it tick tock? I don't I just don't uh, you can't figure out or you don't I just don't get the content man I just don't get it. You can't figure out how to create no, I know how to create You can search me up. I have a tick tock, but I never post on there because It's uh, it would be very And I don't know what your tick tock looks like or you just cross posting your content What you little bit like I'll do original stuff on there I'll I'll actually create videos on tick tock for certain stuff You can actually take a comment that somebody comments under a post and you can actually Make it a video where you're answering the comment and it's like a post So you can like respond to people which is really cool um, you know, there's there. Yeah now I create some stuff in there and I Cross post some stuff. So just kind of pens, but it's a dip you like Are there videos of you dancing on that tick tock ricky shit? Ricky I'm gonna there needs to be there. I'm gonna go check. Are you dropping the dun dun on tick tock ricky? I want the thing is bro. I want to know Listen, here's the thing bro. Here's the thing bro. I if I like That I don't I don't want to be that big, you know what I mean? Like I'm trying to keep my following, you know Down to a minimum and you know if I start dancing on tick tock, bro Then it's going to be like a million followers in one day and you know super star I'll be on like nicolodeon and all that shit. So Keep the daisy dukes in the bottom drawer for now. I don't want to I don't want to go there I'll keep them in there For now You can still text them to me like you've been I still welcome them now. That was funny as hell, bro That was funny as hell Um one. I don't know if you saw this That'd be funny to find Luca was it it was you right that said something about uh that like you had a picture like I might have been DMing you or something Yeah, that was Oh my god, I gotta find that Is that like a uh a fake text generator? No, I made him he DMed me something like wow looks really good like some Response or something and I made it. What did I do? Did I freeze it up? Yeah, it was just like, um We need to find it because it was like, uh Uh, you know, I let's see I phrased it like he sent me nudes or I said, yeah. Yeah. Yeah, I took his wow That's really and and and it was I forgot about that. I saw that in stride I just I just remembered it and when I saw it, bro I just couldn't stop laughing and then and then I have people message me And they were like, did you really show him your junk or something like that? Oh, man, that'd be funny though to revisit that one I'm glad you handled it good because I I did that same sort of thing to grant card on and I don't think I don't think you liked it if you saw that did he respond No, I didn't respond. Okay. That's why I don't think he liked it. Not that You didn't respond so pull it up. I'm gonna pull it up. I just I just came across grants. Hold on Right here. This is grants Oh, yeah, I saw this. Yeah What's up, bro? Got a portfolio in Miami interested. I'll give you 17 Let's see. Oh, yeah asking 16. Yeah. Yeah. Yeah 20 final offer That is all those on my on my phone too. No photoshop It's just stitching two screenshots together And then I got a second account that that plays whoever it is Cool Yeah, but when I read mf, I always think like I don't what's the content level of this or the uh The adult level can we curse here? Yeah, no, it's uh And when I read I hear and I read mother effort when I read multi-fans. Yeah. Yeah. Yeah, I do too Like that. Yeah Okay, see now it's like Because like Selling a motherfucker for Like like I like seriously I thought it was like I got a mother effing apartment complex over here That's what I mean. No, Ricky. That's only you man. He's trying to be so you wow luka. That's really funny No, no, no. Yeah. No, I was thinking man. He's he's really breaking some breaking some rolls here with the whole mf thing No, I uh Like I guess that I'm a residential agent. So I guess I don't multi-family. It's not even in my vocabulary Yeah, that's even why don't you see I wonder if I would see then you got to wonder what he thought Like was he trying to find the ricky one? Did you post it or it was a story? Dude, it was freaking years ago, bro years. It was like two years ago. I'll scroll through there Yeah Yeah, we got to find that before we end the show Yeah, I'll check. Uh, maybe it's in rdms ricky something like that but um Well, cool, man. Have you ever thought about doing commercial ricky or are you just oh, well, I mean I've done a little bit of commercial, you know, but the thing is where I'm at where I'm located I'm in like a 20 000 population town. There's really no commercial happening here. You know, it's not like a big city where there's commercial everywhere and stuff like that. It's just not really a commercial market. I mean, there's of course commercial but like Not enough to really like here like go front condos or the thing I can sell Half a million dollar condo to you know, I can sell two half a million dollar condos every week, you know And they're easy, you know, they're easy commercials, you know, there's this complicated and There's stuff happening and you know, you ever get in tight with the condo complex owners though They ever meet those type of guys Oh, you mean like that on the whole building? Yeah There really isn't much of that man. They're mostly just individually owned units, you know, they're like hos. Yeah Yeah co-ops or uh Yeah, yeah Yeah, so yeah, well if there's any of that going on You let me know. Yeah. No if I run into something commercial There was actually a girl that hit me up with a bunch of like apartment complexes Yesterday, I'll forward it to you Yeah, I'll take a look at it. No promises the biggest The biggest hurdle in in uh in real estate is daisy chaining. You ever hear daisy chaining? It's like you'll have From from seller to buyer. So if you think in a residential from from seller to buyer, there's One agent or two agents involved, right? One agent if you're doing dual agency two agents if sellers gotten agent buyers gotten agent In commercial You get in these situations where it's like, I know a guy who knows a guy who owns an apartment complex Right and he wants to sell it But you give me a referral. I give you a referral blah blah blah blah You name all together. Okay, and then by the end of it. It's so daisy chained to hell That you can't get straight information and it almost like Like I know the deal could have come about if there were like less people involved Fixating so much on the money aspect of it instead of let's get it closed and put it on our resumes Yeah, you know, and that's what you come across a lot in commercial and that's kind of what I sift through You know for our buyers I can see try to get as direct to the seller as possible Right. I can see that everybody's like once once their little piece of the deal Well, especially when it's a huge deal Yeah, no, I've tried to put a couple of deals together and you're right now that I think about it. Yeah, there's always like You know like six agents involved and then we're all on a zoom call trying to get it all put together and It's like a half a billion dollar deal and everybody's trying to get their piece of, you know Yeah, I know exactly what you mean And then it's like it's like dude. We only have so many referral like there's only 20 There's only so many 25 referrals coming We only got four 25 referrals that we can pay out of this thing guys, you know, you there's six people here What are we gonna do? Yeah, it gets it gets crazy I've been involved on on daisy chains I think with 14 people on it by the time you chop everything up. It's like you might as well go do a rental Yeah, yeah, it gets it gets nuts and it's the same thing. So we do We can help with uh debt and equity placement now syndication, you know people who just want to place their money into a real estate deal without actually executing it themselves And uh, it's like 10 times worse in that world Like these equity brokers will you know, my cousins college roommates ex-boyfriends husband Has Knows somebody like it gets crazy in commercials. So if you can if you can leverage your audience And it's something you want to do To get as close to the deal as possible So that's what I want to do build out a database of the sellers database of the buyers So it can just be nice And clean You know by the way, look at it. I don't mean a side transition, but uh, I'm scrolling through the page trying to find ricky's post With the text and I just keep seeing pictures of ryan serhan Oh, you're you're like hundreds and hundreds Of no photos just photos. These are hilarious, but tell us a little about that so I One day was was playing call of duty with the boys And I think I was at like 20 000 followers or something and uh I was like, why doesn't ryan serhan follow me? It was almost like uh Like I saw him following all these people around me and I was like, why doesn't he follow me? So I just posted like day one Of posting ryan serhan's face until he follows me back And then it took 45 days of doing that and like by day three we just started Yeah, we just started putting him on On pictures like tiger king and that kind of stuff and uh, yeah, it took 45 days and you finally followed me back Yeah, it's it's weird man. Did he did he DM'd you guys ever speak or? Yeah, yeah, yeah DM me. We've never spoken on the phone though. Um But yeah, it was just kind of a and it gave me a consistent thing to do every day Because I think my my content was flagging a little bit at that point because it was really I was still working in the management for the brokerage and that was just going It was like bashing my head against the wall, you know trying to get the changes done that I wanted the changes to be done and uh Yeah, so the content wasn't really coming. So I just started doing that every single day So who's next on your on your list for uh I think it might be a challenge I think it I think it might be a one and done type thing. I don't know It was it's like spur the like as well. I really don't I don't plan anything It's the most horrible thing. I don't plan anything. I just take what What comes my way? you know, and that's what I wanted to do and You know, that sounds really noble, but I thought it would take like four days And then after four I was freaking committed man, you know, I had to do it So uh, and that's actually the only time I ever didn't create the content myself I like posted it and promoted it but I had to bring on somebody to like do the photo shops and stuff Oh, no kidding. Okay do it. We might as well Like do it right You know because it would have just been so boring just to see a picture of him every day with no No funny zest to it and I wanted it to look good enough that I wasn't just sticking his face on it You know, like one of ricky's memes Uh-oh shots fired. Uh, it's a rib, bro. The pop of Escobar one's really good. Your face is perfect for it Give kudos to whoever did that. You should uh, you should go after grant Go after grant card on you should We'll say we'll say grants like I got such a you got such a love, uh Love hate in the real estate community. He's very bipolar character. I find Well, yeah, he did he did mention that people shouldn't buy homes or single-family houses. So That could be a reason Yeah, but he also didn't like didn't like uh, I don't know. I was never a big 10x or guy I know you have the sticker on the back of your laptop one. So I know where you're at with that, but I never really was always more of like a Gary v kind of guy But uh, he didn't like the stock market at all. He was just telling people buy multi families. So I can respect that Yeah, it wasn't even what I like. That's my favorite asset class, man He wasn't even telling people uh to buy homes Uh, or you know, not even to invest in homes like not even like just investments Well, it was smart advice because if you if you're in the multi family sphere right now, all that stuff Is like flying off the shelves. Oh, yeah, everything is Well, yeah, every if you're in real estate, it's flying off the shelves Yeah, like I've got a bunch of single-family homes and condos and stuff, you know that I run out and it's all like I mean it is skyrocketed the prices Yeah But what do you think you got your Your nice, uh, you got your nice rental portfolio got your real estate business The coaching is completely free How's uh, how's everything going? exp wise man What are we at now? This is the road to 10,000 It is it it is so i'm in wands downline Like you are and um, so i'm at i'm at 475. I think wands it probably six something in the high sixes Um, but yeah, I've got uh, I've got a really nice stock portfolio I've got uh, you know the coaching business is a six figure a month deal for me Um, yeah, I've got through the affiliate with uh with webby and uh redx Yep. Yeah, constant contact book sells youtube, you know speeches whatever So yeah, yeah, so now i'm just focused on like the exp is just an extension of zero to diamond Whereas I can work with agents one on one more and just and continue to keep it free So it's like a more It's a more in-depth, you know one-on-one call me anytime, you know as many one-on-one calls as you want You know group calls whatever whatever I need to do man I'll bend over backwards to help somebody succeed, you know So like I think with the exp you can use it for good or evil I think there's a lot of people out there like just trying to recruit and then and when they recruit they're not really helping and Um, you know, they're even like taking a bigger split than what exp, you know, they're taking even more money You know like really when yeah, there's people like doing 80 20 and then they'll take another 10 20 30 on top of that You know, it's like are you kidding me man? Like you should be shot kind of deal Yeah, but I had I had guys hounding me forever to try and join just because they got enamored by the uh You know by the by the numbers of followers that I have but uh You know one and and Jason who brought me in they were the first ones who really You know here's how we're gonna You know scale and help Yeah, exactly. I got a vision. Look and look what we're doing right now You gotta have a bigger vision If you do it the right way like if you do it for the right reasons You know And you know, you're really in it to to help, you know, then it'll all work out. I mean You know, dude, you look like the cool thing is is people have paved the way I mean, you know, look at brint and j you know brint brought on 120 turned into 11 000 and four years You know j's brought on 100 turned into 5000 and three and a half years. I mean You know like they paved the way for guys like me, you know, I did 151 my first year personal sponsors So, you know, just the way the numbers work hell I mean, I'm looking at 1500 by the end of this year 5000 by the end of next year. I mean You know, that's a good 300 g's a month by the end of next year Right. Yeah. I hope you don't hit it that fast man. We're gonna have to kill the podcast What are we doing hit 10k? Change it to 100k There you go Not seriously, I mean because that's the overall goal, right? Because like my eyes are I don't want to say the name on the podcast but now my eyes are basically on the company I left Right just completely crushing every number that they stand for Yeah Like having more agents than them in my downline, you know You know making a more more of an impact, you know on the industry then they could even ever even fathom, you know, so Do I send is there a little animosity there? Is it just the the drive to succeed? A little bit of both because you know, they they charged me $1,300 to speak at an event after you know after it charged you Yeah, yeah, like like I had I had hundreds of agents all over the world Canada and the u.s. Tell me they went to that company because of me and I wasn't I mean I I didn't I wasn't trying to get people to go there, you know It was just people watch videos and they liked me and so they went to the company. I was at and you know and then You know like I tried to collaborate. I wanted to really really work with them, you know to really do something big I mean they got the brand they got the They got the foundation in place. So I'm like, let's go and They're like, yeah, let's go Let's do this this and this and then nothing happened for a year More than a year and then they're like, well, you can speak at this this thing on a panel I was like, okay, whatever And they're like, here's a bill for $1,300 the week before the event They're like pay your flight pay your room and pay this $1,300 bill for you and your photographer tickets to get in I was like, all right, cool. I was like, really? I was like, do you really guys really want to do that? You know and they're like, well, we'll give you like some kind of little $100 discount thing and I was like, okay Cool. Here's your $1,300. I'll see you in Vegas and like I knew before I went that I was out of there Yeah Yeah, wow Yeah, so it wasn't like, oh, I want to be with exp so I can like recruit a bunch of agents It was like I got to get away from this company because they don't care about agents and I got to go somewhere where I'm surrounded by like a leadership team of people who do care about agents, you know And somewhere I can use a platform to really, you know, help the industry even further. I mean, dude, I've got 12 agents in South Africa right now like Uh, one in Australia about 25 in Canada Most are in California. I have like 125 in California Uh, I mean, come on, dude. No expenses. No, we're broke responsibility. No liability You know, um, I mean, let's go. I mean, let's build this thing to the moon Build this thing to the moon For the sake of helping people, you know, I'm saying that's the part everybody forgets. It's like I'm I've talked to like Six brand new agents who don't even have their license yet today You know About, you know, once they get license coming on board like who does that Who talks to people who aren't even licensed yet and like spends time with them nobody Yeah That's incredible I don't know what's more short-sighted them them handing you a $1,300 check or the dude who didn't want to hire you because you were too young Probably the second one or the second one, bro The second one look bro by that time I was like a major force in the industry big brand built and continuing to build a lot of momentum a lot of like I had people going to them saying I had agents in the company like screaming to them Hey, please let ricky come speak at the thing and we want ricky. We want ricky And like they told me they were like your fans are loud I was like, yeah, because I help them a lot, you know, and I don't charge them anything You know, and so they knew how real it was, you know, and they just You know, whatever it's like, okay All right Wow, man. Yeah So, yeah, I'm super happy now. I'm super happy now. I've made an extra 300k In march first march 10th was my first year I made 200 extra in cash and 100 in stocks And the hundred and stocks came from 38 000 they gave me that turned into a hundred that I can't touch for two Oh, yeah, the stocks stocks have ricken, man I mean, lord knows what that 38 000 is going to be worth in two years when I can actually cash it out, you know Yeah Yeah, no, I mean I went and put a big when I knew So I didn't come over until december, but when I knew that I was gonna Make the switch I put a big portion of my portfolio in the exp stock. I think I averaged in it like $30 or something. Yeah before the split, right? So, uh, yeah, very happy with that one of my top performers. Oh, yeah. Oh, yeah So and now the extra stuff's just benny's So Yeah, yeah, yeah, thank you, man. Yeah. No, I don't mean to cut it short. We'll have to do this again, man Absolutely Oh, it's all right. We're at the hour mark. That's a pretty pretty decent for uh, decent size for a podcast I think and then look at how can everyone thank you. Thank you again How can everyone find you aside from uh, the end or is the end the best way to reach you? Uh, yeah, just DM me on instagram and uh, I'll get better about I'll get better about checking out, you know I'm I'm really I think people should know that people online are way more approachable than you think. Yeah You know, I think people get glitzed and glamored, but you know, just reach out make the connection Ricky taught me that There you go, bro. Well good, man. We'll keep crushing it, bro. We love watching it We love laughing at your post and all that good stuff. So stay at it. Keep doing what you're doing I think it's helping a lot of people people need to laugh, you know, in a serious serious business Can get a little too serious sometimes. So we appreciate you Bring some humor to it and till next time, bro Thanks for having me on guys. You have a great day. All right, brother. Take everybody All right. Good one, bro Good bro. Um next week who do we have for guests? Well, Friday at nine o'clock eastern we got Yeah, and then uh, Monday I have this guy. I think he's in I think he's in new york But uh, he's new and he's sold a lot of property in a real short amount of time while I let him tell the story But cool. I really want to bring him on in hopes that we can recruit him Okay, but I think he has a cool story and I think maybe it might make for a good podcast and then um And so but you know, I just want to let you know, I want to kind of Kind of try to recruit him afterwards or see if he's interested and then the week I got you know I'm doing mondays. You're doing wednesdays from what I understood last time we talked. So the next that next monday I got that tiktok kid erin Okay, cool coming on and uh And then we will we will go from there send me their emails for the mondays. I'll go ahead and uh I'll send that a zoom link for now And then I'll start working on the next two guests for wednesday I'll I'll keep you posted on admin real deal those those big giants And uh, yeah man, uh, I have a lot of thumbnails that my guy's chopping up an instagram video So I'll send him your way and that's just free content. You can post on instagram stories stuff like that cool All right, bro. I will I brought next on to the next. I'll catch you tomorrow I think Alex is setting that up for tomorrow. So all right if anything i'll do it. I'm thinking from there later, bro