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Uploaded on Jan 11, 2012
SapientNitro Brings the Naturalness of Hunt's Tomatoes to Life with "The Difference is Surprising" TV Spots Featuring Celebrity Chef George Duran
A new campaign from SapientNitro for ConAgra Foods, "The Difference is Surprising," highlights Hunt's as the only leading national brand to peel their tomatoes with FlashSteam®. To illustrate Hunt's point of difference within the canned tomato category, the spots feature Celebrity Chef George Duran surprising supermarket shoppers by popping out of boxes and aisle displays to inform them of the news that Hunt's peels their tomatoes with FlashSteam®.
The spots are the latest evolution of the Hunt's Crash Kitchen Tour brand campaign but with a twist: instead of showing up unannounced while consumers are in the midst of cooking with canned tomatoes or browsing the supermarket, George Duran shocks unassuming shoppers in the aisle by explaining the difference between Hunt's canned tomatoes and other brands through gags and surprises.
Creative Credits: · Creative Directors: Scott Higgins & Chris McMurtrey · Art Director: Jacqueline Sendgikoski · Copywriter: Dana Tiel · Producer: Laura Benjamin (freelance) · Strategic Planner: Joshua Dye · Group Account Director: Rob Rawley · Account Director: Kristen DelDuca · Account Executive: Elle Roth