 CEO of Molecule Holdings, Inc. David Reingold. How are you doing today, David? Good, Rich. How are you doing? Thanks for having me on. Hey, my pleasure. Very excited to have you on the show and excited to learn more about molecule holdings. And first and foremost, I must remind everyone that the symbol for molecule holdings in Canada is M-L-C-L. You can see in my display and in America under the symbol E-V-R-R-F. Put on your radar, put on your watch list. Now I have some questions for you today, David. Can you tell us a little bit about yourself and how you got involved with molecule holdings? Sure, Rich. So I've been involved in in Canadian CPG for my entire career. About a little over a year ago, some of the original vesters and molecule asked me to take a look at the company. They felt like they were at a stage where they were transforming from a startup building a facility into really commercializing the operation. They asked me to get involved and see what I thought and how they should do it. Fantastic. Can you go through some of the goals that are set for molecule holdings for 2022? Well, we just launched in the Canadian market in really right in COVID, so right around the end of April. The goals for molecule right now and sort of through 2022 would be to increase the amount of provinces that we're doing business in. Really spend a lot of time on developing additional brands and additional flavors that we feel will resonate with consumers. And then, you know, beverage is new. So for us it's about education, getting our products into stores, really spending time to make sure that consumers and bud tenders and store owners really understand what we're selling and how consumers sort of interact with the product. That sounds fantastic. We're excited to really watch you guys grow and evolve. Can you tell us a little bit about your production capabilities? Yeah, so we have, I mean, that's one of the best parts of molecule is we're not just brands. We're, you know, we do the work ourselves. We have a fully automated plant in Ontario. Volumes run, you know, we can run with very little additional capex up to 24 million units annually. So really get into the 60 and 70 million dollar range. We're in a really good position to sort of take advantage of beverages. Fantastic. You had some news this morning and you announced that the company has received a purchase order from the province of British Columbia. What can you tell us about this new distribution deal with the province of British Columbia? Yeah, so when we launched in Ontario, it was important for us to make sure we could do the job well and make sure that we went through some cycles with the OCS, really sort of honed in on the production and, you know, really that aspect of the business. Since then, since around September, we've been spending a lot of time with additional provinces, BC being the one that was highest on our hit list. We wanted to get access to the West Coast. It's such a rich market, you know, it has so much history as it relates to cannabis. So for us, that purchase order and some of our new skews in market is very exciting and I think it's just the start. Now, we talked about this when we did the overview on the company. You recently announced that your strawberry kiwi under the fresh brand has received a rank of top four in the Ontario cannabis store OCS to dispensary unit sales. What do you think led to this being one of the top rated beverages in Ontario? So a couple of things. First of all, I guess first and foremost, it tastes great. So it's a really clean drink, great flavors and low in sugar, which is a real driver for the market. Also, I believe that the market's being driven by, you know, really cannabis culture. So that legacy customer that's been around for a very long time. So fresh was really designed to have bold flavor, high THC count, and most importantly, really affordable pricing. So we believe the market is being driven by price. We have the ability to drive price because we're really direct to province and we do our own manufacturing. So fresh was really our way of really driving the category and creating trial in the category with the legacy consumers. If there was one thing that you would want shareholders to know about the company, what would that be? That we are beverage centric. So we're probably the only LP in Canada that focuses solely at the stage on beverages. We are very long the category. I think we understand it very well. We have a very significant team of experts that spends a lot of time with insights, brand development, product development. So we're long beverage. This is the category that we're betting on. There's some big bets on the category. We feel like we're nimble enough to be able to move quickly. And I think you'll see a lot from us in the next short while. What's the best way for investors to get a hold of the company if they have any questions? You know, listen, I like to interact with investors. So you can always use David at molecule.ca or partners at molecule.ca. We're around to talk to them. I think you get great insight from investors and consumers and so on and so forth. So feel free to use my email and we'll make sure we get those questions answered. David, I have a question from the audience. Are the supply chains affected at all with BC road conditions because we've had some really bad weather here? I think that's yet to be determined. I mean, there's conversations that it might be an issue. We have transportation booked for some of the stuff that we have going on. I think it's a work in progress to be truthful. I think they'll figure it out soon. I think there's a lot riding on making sure that you guys have what you need in place for consumer goods through the holidays and beyond that. So I think they'll figure it out. But I think it's definitely a work in progress right now. I have a question for you regarding the cannabis sector. It's been really a tough year for the sector. Do you believe that 2022 will be a better year for the sector as a whole? Well, I think it's cyclical for sure, right? That's unfortunately part of why sometimes the market is fairly inefficient is that the ebbs and flows in the market really affect sort of day-to-day pricing. Cannabis is moving in the right direction, and especially in my opinion, beverages is moving in the right direction. We're confident when you look at the value of the markets putting on us right now, we think that there's a tremendous amount of upside for all companies that are doing a good job. We're really head down focused on really building the business. It's for us, we know how to do it. We've got to get out and do the work, and that's what we're concentrating on. We're very bullish about our capabilities in 2022. Well, we're really excited to watch you guys grow and evolve. Thank you for joining us today. I must remind everyone that Rich TV Live is strictly for information and education purposes. Please do your due diligence, do your research before you invest in anything we talk about or discuss here on Rich TV Live. In saying that, I do believe this is a company that's undervalued, underappreciated, underexposed, put on your watch list, put them on your radar. Symbol is M-L-C-L in Canada, E-V-R-R-F in America. Thank you for joining us today, the CEO of Molecule Holdings, Inc., David Reingold. Thanks for having me, Rich. Always a pleasure. Love to invite you back on the show if you ever have any big breaking news or there's anything you want to discuss. I want to wish you a happy Merry Christmas and a happy New Year. Hopefully, we get a chance to see you soon. If not, definitely love to invite you back on the show early next year to talk about your company as it evolves. Absolutely. I appreciate it. I definitely urge the Rich TV Live guests to drink the Molecule beverages during the holidays. We're in the market. We'd love to hear what you have to think. Thanks very much for having me. One second. I have one more question from the audience. Any idea when the Kanajo will be available in Ontario and what the price point would be? We're expecting Kanajo, at least one of the Kanajo skews to be available very early in 2022. Can't really speak to pricing at this point because we haven't released it, but I think Molecule likes to be aggressive when it comes to pricing, so I would think you're going to see the same sort of stuff in the market. Okay, great. Can I ask you one more question? Absolutely. How well funded is the company and will they be looking to raise additional funds anytime soon? Well, soon is a relative term, but we're definitely okay now. We just went through a raise in September that's put us in a position to really do all the branding, the marketing, product development, and really the expansion that we need over the short term. I think obviously we'll probably look for funds sometime in 2022, but we're just fine the way we sit today. Thank you so much for your time today, David. Thank you guys for all of your questions. Hope everyone's having a great day. I must remind you if you're not winning, you're probably not watching. You can join the Rich TV Live Trading Club at richpicksdaily.com. You can go and follow us on YouTube at Rich TV Live. Hit the bell for notifications. Every time we're live or we have big breaking news or we have a CEO interview or an overview, you'll get access to it first. Thank you guys for watching, everybody. If you like these videos, smash the like button, comment down below, share the video everywhere, and subscribe. This is Rich from Rich TV Live with David Reingold, the CEO of Molecule Holdings, Inc. saying, have a nice day, everybody. We'll talk to you soon.