 Let me tell you what I love about nudge and see if I can pull you into a greater love of nudge Even greater even greater take the products today, which governments ban put aside nuclear weapons and violent products We should unban them and as my colleague Robin Hansen suggests put them all in a store called the banned product store And the government will spend a lot on big signs. These are bad for you. Don't buy them There'll be all kinds of negative advertising, but the store will be there So we're going to nudge people a lot not to buy these products But in fact we could move from current bans and mandates to having them available, but lots more nudges So I want maybe more nudges than you do or is that not true? Are you the nudge critic? No, no, you may be right, but we have to think of what the thing is and then we have everything bans. That's not violent heroin cocaine well I worry with respect to heroin not being an expert on heroin, but I worry that it is nearly instantaneously addictive and Extremely tempting to a wide range of people in different life circumstances To be a heroin addict is really really rough So to nudge people and not to take the step we've now taken might leave You know a lot of tragedy around now It is true that the heroin ban does not eliminate heroin and it has ancillary consequences that aren't good but I would Say with respect to some product Let's say it's it's a food where the there's a 1 over x of death from consuming it And x is not that high a number to say to people, you know, you can have this Note that your death risk is 1 over x I mean, why is it so great to shift from banning the thing to Allowing people to have it when you're going to see a lot of bodies on the streets Say I'm dying of a terminal disease And there's a treatment it probably won't help me But there's a 1 tenth of 1% chance that it will and I want to use it as kind of a self-defense argument And I say well self-defense. That's like a minimal value. We all would agree upon. I love nudge Let's take the FDA out of the picture and just put it in the band product store and have big huge signs Bad music surrounding it disco, whatever we need to do Telling that it's not any good, but let me buy it. We need we want more nudge than you Okay, so you might so but but I'm open to these ideas So in a case where someone has a terminal illness and there's a drug that has an extremely low probability of working There's a good argument that on welfare grounds they should they should get that because The chance of death without that let's stipulate as a hundred percent and the chance of despair without that is also a hundred percent So if people's tastes are such that they want to spend their money on a very small risk of living It's it's possible to say that's in the store your store