 Hello, I'm Vanessa Moon, CIM Course Director on this comprehensive two-day brand planning program. The approach we take is both pragmatic and disciplined and covers how to build your brand and manage your brand strategy effectively in today's competitive world. It will help you focus on the right brand priorities to win in your business context. We'll cover defining the brand, we'll demystify concepts like brand equity, brand value, brand purpose and brand architecture. We'll also look at dramatizing the brand multi-channel, building brand distinctiveness via assets, codes and cues and then how to create the commercially aligned brand plan leading to meaningful marketing mix priorities and tactics. Handy templates will support each session throughout the two days and you'll be inspired with up-to-the-minute examples of how customer, product and brand insights have been deployed to deliver real competitive edge. We'll look at what it takes to grow the brand business and your brand reputation. You'll leave understanding your most important brand jobs to be done. Delegates consistently feedback to us that this program delivers valuable tools that are easy to implement and some practical tips to take back to the job. Thank you.