 My story is about how I, as a scientist, discovered my creative side and brought together a team of people to explore and to develop new technology. I started out in the beginning by turning my garage into a clean room. I went to the university in Cambridge and borrowed or stole bits of stuff from the dumpsters or skips where they thrown them all out. In my garage I figured out how to print transistors. I was really pleased with the science that I had created, but I quickly realised that what I needed to do was to create some products. The first lesson that I learnt really is that science doesn't pay. I needed to make some money. What I did discover was a real passion and love for printing. I think print is an amazing process. What print can allow us to do is it can make things in high volume anywhere in the world. But what I also discovered that many of the processes in printing and also what's known as converting were very similar or the same processes that you would see in a silicon fab to make transistors. The only difference is that everything was much faster. Things were running at hundreds of metres of minute or tens of kilometres an hour. Since I was a child I've had a fascination for electronics and I'm really embarrassed to say that my bedroom was riddled with wires under the carpet and in the walls all connecting little speakers and switches and microphones and things together. More recently what I've discovered is the processor that was used in the Apple II is now available in volume for less than ten cents. What I became really fascinated with was what if we could combine the pervasiveness of print with the power of electronics. What I wanted to do was to use printing to print conductive tracks to make a friendly user interface, stick a little chip on, write some software and make print interactive. So I went and told some printers that this is what I wanted to do on their printing presses and they told me I was crazy and it wasn't possible. So I kind of got ten credit cards and loans and got loads of money together and I bought myself this printing press. It was a huge, it's like five metres long and I covered myself and the floor with ink and I just made a total mess. But I learned how to print. Okay and then there was a company came along to me and they said can you make a piece of a carton do something more? And then so the engineer inside me thought I'll put a little light on the inside so when you open the box you can see. And a student working for me looked at that and said that's useless why would anybody want that? And so what she created was a cat that was a circuit that had eyes that when you open the carton the cat's eyes will hit up and to my surprise everybody I showed really, really loved it. And what I learned from that was the value of creativity and the value of design. So the first person that I hired to join me on my journey was a graphic designer. Actually I'm skipping these, they weren't supposed to be there. Okay what I also quickly realised that was that me and my printing press wouldn't be able to print all the things that we wanted to do and I didn't really have the skills to do that. So the next person that I got to join my team was someone from the print and packaging industry because it's really important that everything that I create has to be able to be manufactured anywhere in the world on any sort of industrial type of printing press anywhere in the world. Okay so print is going to be really loud. Sorry that was one of the things in my bag of tricks was my speaker that makes these noises. Print is amazing because you can print really fine lines and you can print over really large areas at the same time. And what we created using litho print is this DJ poster was when you touch it you get different sound effects on the poster. But again this is created on a printing press in a factory that prints many of the posters that are in the stores in the UK. Maybe you can turn the volume down now. And also I'll just show you some of the print is that we can print really fine lines on very thin materials so we can print capacitive touch pads that are transparent or opaque and we can stick those on anything. Also what we've created is a pharmaceutical carton that knows when you've taken the tablets because some conductive tracks break it reminds you when to take your medication but when it goes back to the pharmacy it tells the doctor when you took your medication so there's some sort of compliance thing. Everyone knows that no tissue carton is complete without a little piano on the side and so we put this piano on the side of a tissue carton. It has colour coded keys so anyone who can read and exist some lyrics on the side as well and is not colour blind can play the piano. We wanted to look more at how we could connect pieces of print to the internet so we wrote an app from a phone and when you touch this postcard it makes things activate on the phone so it could be web links on a phone. And the technology in that postcard would cost less than 50 cents. So the next people that I added to my team were electronic engineers embedded software engineers and a developer who could write apps for pieces of print. I'm going to try a live demo and I'm really worried it's going to go wrong but we'll see. So this poster is bluetooth connected to my iPad that's over there and I can choose whatever. So anyone can have a jazz jam from a poster. That was just in case it didn't work. So also what we've created is a poster that's all about cake and I really love cake and this poster talks to you and it has four multiple choice questions that you can touch and it discovers your perfect cake but at the end it doesn't tell you your cake it uploads a picture, the name and description of the cake to Facebook and Twitter and maybe we could also do something like print a Facebook like button in the real world and the physical and the digital together. Most of what I've done is all about sound and touch but what I also want to do is explore something different and we're working with really small LEDs that are so thin you can't feel them when they're on paper that are so small I can't see them when they're on the end of the tweezers but they're so bright that they hurt your eyes when they come up and we're making light come out of paper. So what I want to do is have control as into stickers that can stick on to any piece of print anywhere and make anything interactive. So my story really is about how I discovered my creative side and my belief that anything can be made to be seamlessly interactive and my innovation is all about integrating existing technologies and people with different skills and also having a lot of fun. Thank you.