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Published on Apr 16, 2012
Updating research presented at SB'07 through SB'10, Annie Longsworth, CEO of Saatchi & Saatchi S, presents new research that explores specific behaviors and attitudes that are driving (or preventing) purchase of sustainable products, as well as the latest public perception about which brands are the best at being 'green'. Then off we go for a rich and full day of inspiration, good ideas, and interactive, hands on experience with the strategies and tactics that lead to successful sustainable brands.